90 



The Weekly Florists^ Review. 



December 9. 1S97. 



mas. Why can't other growers do it? 

 Have the Klehm boys a "secret?'' 



Poehhnann Bros, will remove from 24 

 Randolph St. to 53-55 Wabash Ave., 

 where they will have more satisfactory 

 quarters. 



Among recent visitors to the city was 

 Mrs. C. W. rike, the pioneer florist of 

 Racine, Wis. 



In a vase of seedling carnations sent to 

 Kennicott Bros. Co. by Crabb & Hunter, 

 Grand Rapids, Mich.', we noted a pink 

 varietv that was of much promise. No 

 name' was attached. Give it a name, 

 gentlemen! 



All the whole.salers report stock scarce 

 and in lively demand. Kennicott Bros. 

 Co. say they never before saw Chri.>>tmas 

 orders coming in so earl)'. 



Franz Danzer, of A. W. Livingston's 

 Sons, Columbus, O. was a recent visitor. 



Nixon H. Gano, of Knightstown, Ind., 

 is visiting the trade here. 



FLOWERS AT THE HOLIDAYS. 



The holidays are approaching and 

 many of the growers are looking forward 

 to this festive season to make np for 

 los.ses at other times. All will admit that 

 they need a season of good sales at good 

 prices to enable them to strike a fair 

 average for the year. But the experience 

 of many years has shown that the right 

 way to get the most money out of the 

 holiday crops is to keep the stock going 

 to market as fast as it is in fit condition. 



Every year is repeated the same old 

 storv of pickled stock that would have 

 brought a good price if marketed while 

 fresh but which was held till the day be- 

 fore ChrLstmas and then came in to swell 

 the glut on that day and he sold for a 

 song, or go to the barrel. Every year 

 there is a great 'scarcity just before the 

 holidays, with prices stiff, and a teriffic 

 slump at the last minute, due to the 

 quantity of stock dropped on the market 

 in one or two days. 



It is not only a mistaken policy but a 

 costly one to the grower. Speculating 

 in futures is ordinarily a risky business, 

 but experience has shown that the 

 chances are all one way as regards 

 pickled stock, and those chances are de- 

 cidedly against the pickler. The inevita- 

 ble result is loss to the grower and dis- 

 .satisfaction to the buyer, while the com- 

 mission dealer catches it both ways. 



OUR GENERAL INTRODUCTION. 



We are sorry to say that an accident 

 prevents us from presenting group No. 2 

 this week. It will appear next week, and, 

 probably, group No. 3 also. Keep the 

 photos coming in. We must have a little 

 lime in which to prepare the plates satis- 

 factorily. 



THE CERTIFICATES. 



It will take a week or so to get the 

 issue of certificates to subscribers started 

 in proper legal shape. But every sub- 

 scriber will receive one inside of two 

 weeks. The red tape of incorporating 

 has taken a little longei than anticipated, 

 but is now nearly completed. We cannot 

 legally issue the certificates until the 



stock has been issued and placed in the 

 hands of the trustee. This will have 

 been accomplished very shortly, and we 

 can then go ahead. 



The FLORISTS' Review 



G. L. (,iIv.\NT, Editor and Man.\ukr. 



PUBLiyHED EVKRY THl'RSDAY BY 



THE FLORISTS' PUBLISHING CO. 



.534.1-535 Ca.xton lii.ixj., Chr'aoo. 

 334 Ueni-liiirn St. 



Eastern Manager: 

 Harry .\. BfNYARi>, 5(1 Plcrt-r Itutulhip. Xfw York. 



1114 IIlKlBOU St. 



Subscription. 81.U0 Q .year. To Europe. »3.llO. Sub- 

 scriptions accepted from those in tlie trade ouly. 



.\dvertlslng rates: Per Inch, Sl.mi; '^ page, S13.00; 

 full page, $i5.ilO. Discounts: (i times, 5 per cent; 13 

 times. 10 per cent; 2ti times. 20p<'rcent; 52 times, 30 

 percent. D^niuiils allowed nnly on consecuthe In- 

 sertions. (Milv slii'lh trade aiherlisiTi^,' ;iecepted- 

 Advertis ements uiuM i-cinli iis by Toesday lo assure 

 Insertion In the Issue of the following Thursday. 



Copyright ISiti. 



We wish we had time to acknowledge 

 by personal correspondence the many 

 congratulatory letters we have received 

 regarding our first issue, but must ask our 

 friends to accept this general acknowl- 

 edgement as personal. Your commenda- 

 tion is most thoroughly appreciated and 

 will spur us on to greater effort. The 

 paper is still much short of our ideal, but 

 with a fully organized statT we expect to 

 approach it more closely. We shall leave 

 no stone unturned to make the Review 

 as near the ideal trade paper as it can be 

 made. 



We want to call special attention to the 

 article on " Park Planting" in last issue 

 by Mr. J. A. Petligrew. We consider it by 

 far the best short article on the subject yet 

 published. It teaches the highest type of 

 the art. It breathes the spirit of the 

 real artist and true lover of natural beauty. 

 It is honest. It is practical. We have 

 been surfeited by visionary ideals that be- 

 clouded the subject, and were probably 

 not thoroughly understood, even by the 

 writers thereof. Mr. Pettigrew has given 

 us in one short article a clear exposition 

 of the true principles of the art. Let us 

 profit by it. And we shall endeavor to 

 induce him to now go more into detail. 



It is not too earh' to consider the 

 question of attending the next convention 

 of the Society of American Florists, to be 

 held at Omaha, Neb., next August. In- 

 dications are that all railroads will make a 

 rate of one fare for the round trip to the 

 Trans-Mississippi Exposition, to be held 

 at Omaha next summer, and that the ex- 

 position will be a beautiful one. This 

 double attraction will make the visit to 

 Omaha unusually pleasurable. At the 

 time Omaha was selected as the place for 

 the next meeting, fears were expressed 

 that the attendance would be light, as the 

 western florists did not usualh- attend the 

 annual meetings in large numbers. Those 

 in the trade in the West will now have an 

 opportunity to show that they are as 

 appreciative of the work of the society as 

 their eastern brethren. Let them turn 



out to a man and make the Omaha meet- 

 ing the largest one in the history of the 

 society. It can be done. Why not do it? 

 If the western florists show earnestness in 

 the matter it will stimulate attendance 

 from the East. Let them begin the good 

 work now. 



The printed report of the proceed- 

 ings of the Thirteenth Annual Convention 

 of the Society of American Florists, held 

 at Providence last August, has been 

 issued. It contains 150 pages, is nicely 

 printed and contains all the essays read 

 at the Providence convention, together 

 with the discussions on same, in addition 

 to a vast amount of other useful informa- 

 tion. An excellent feature is a list of 

 plant introductions in America during 

 1.S97, iucluiling new roses, carnations, 

 chrvsanthemums, cannas, dahlias, gera- 

 niums, begonias, sweet peas and miscel- 

 laneous. This report is sent free to all 

 members of the society. Anyone in the 

 trade can become a member of the 

 society by sending an application and 

 13.00 to the secretary, Mr. \Vm. J. Stew- 

 art, 67 Bromfield St.,' Boston, Mass. 



The euture of the business is looked 

 forward to doubtfully by some and occa- 

 sionally we hear grave fears expressed. 

 "The business isn't what it used to be" 

 is a common e.xpression. It has a very 

 familiar sound, for it has been heard con- 

 tinuously ever since the trade existed, 

 even during flusli times when trade was 

 gaining by leaps and bounds. It is true 

 that for the last few years the trade has 

 suffered, ju.st as all other business has suf- 

 fered, but the florists' business seems to 

 have felt it less than many others. That 

 the business is still in its infancy in this 

 countrv there can be no doubt and that 

 there will be an enormous expansion 

 during the next decade is equally cer- 

 tain. We had become so accustomed to 

 a large yearly increase in the volume of 

 trade that we had come to look upon it 

 as something to which we were entitled. 

 We must, however, realize the fact that 

 we have new conditions to face and the 

 wise man will prepare to meet them. We 

 can not succeed by following the meth- 

 ods of five years ago any more than we 

 could have succeeded then by the meth- 

 ods prevailing five years before that 

 time. Conditions have changed and are 

 still changing with great rapidity and we 

 must change with them or be left behind 

 in the race. In last issue will be found a 

 number of articles touching upon this 

 important matter. They should be read 

 carefully and thoughtfully by all. 



"Christmas Decorations." — Under 

 this title W. W. Barnard & Co., Chicago, 

 have issued a very neatly printed little 

 booklet describing and quoting prices on 

 such items as evergreen wreathing, 

 bouquet green, evergreen wreaths, holly, 

 holly wreaths, mistletoe, evergreens from 

 the South, palmetto leaves, wild smilax, 

 needle pines, Christmas trees, immor- 

 telles, Cliristmas bell frames, and all other 

 supplies needed for the Christmas trade. 

 It should be very useful to the retailer. 



