11 



The Weekly Florists^ Review* 



December 2, 1897 



are around lilies are not much inquired 

 for. Roman hyacinths and paper whites 

 are also coming in hvely. Cyclamen 

 plants are vtry fine this season and ought 

 to be in every florists' window. 



Among the coming decorations of note 

 may be mentioned the one to be given by 

 Mrs. Benjamin Harrison on Dec. 14th. 

 Bertermanns have full sway to get up 

 something fine. 



It is amusing many times to hear cus- 

 tomers and others exclaim, "Oh, what a 

 beautiful business, there must be lots of 

 money in the flower business; and what 

 pure thoughts ought the florists to have," 

 etc., etc. When it conies right down to 

 facts, it is a very nice business to work 

 in. but how many drawV)acks, how many 

 hours of anxiety, how much mean com- 

 petition an<l other mean things does not 

 a florist have to put up with! An instance 

 of how far near sighted competition can 

 go. The usual price for decorative plants, 

 medium sizes, was taken for granted at 

 I3 a dozen, but now several firms have 

 cut these prices to %2 and ;f r.50 a dozen. 

 There is no excuse for anything of this 

 kind in our business; it does not pay and 

 is of no use; it only still more reduces the 

 florist's business to a mere nothing as to 

 profits. It cheapens these perishable 

 goods in the eyes of the public and 

 many will do without these decorations, 

 reasoning ihat everybody has them, let 

 us get something else. 



Since the past chrysanthemum show 

 many ideas of dilTerent members of the 

 society ha\ e come up as to what to do 

 about another show. In spite of a state 

 appropriation and a liberal special 

 premium list, premiums had to be cut a 

 good slice. The most feasible plan at this 

 time seems to be that the executive com- 

 mittee of the state society shall meet 

 with a few prominent merchants of this 

 city to fornuilate a plan to make up a 

 suilicient amount to cover all expenses 

 and premiums and to arrange 

 with the railroads for low rates, 

 etc., the society to make a uniform 

 admission fee of 10 cents and probably 

 one evening at a high admission, with 

 special attractions. Another plan nmch 

 favored bv florists outside of Indianapo- 

 lis is to hold the exhibition either at Rich- 

 mond or Anderson. Still another plan is 

 to holil a good rich display of flowers at 

 the annual meeting, free to the public. 



The regular monthly meeting of the 

 local club and also the annual election 

 will be held at Mr. E. A. Parkers's resi- 

 dence, Tuesday evening, Dec. 7. Very 

 likelv the show question will come up 

 for discussion and some ideas formed as to 

 what to do. W. B. 



In our advertising pages you will find 

 all the best Chicago wholesale cut flower 

 houses well represented. If }'OU want 

 anything in the Chicago market you can 

 get it from those advertising in this issue, 

 and you can be assured of the right kind 

 of treatment. 



The Florists' Manual, by William 

 Scott, will be the most important contri- 

 bution ever made to the literature of the 

 profession in America. Extracts from 

 the advance sheets will appear from time 

 to time in the Florists' Review. 



The FLORISTS' Review 



G. L. GI;AXT. Kihtuk \NDMAN\<iFi; 



PUBLISHEn EVEKV THURSDAY BY 



The Florists' publishing Co. 



.■):^U-53o Ca.xton Bldg., Chicago. 

 334 Dearborn St. 



Eastern Manager: 



II \Kr.\ A. Bfxv.\Ri>, nfi Pierce Buildhi;;. Xew Vurk. 



lllj Hudsou St. 



Subsenption. *1.00 a year. To Europe. $'2.(HI. Sub- 

 seriptbius accepted from those in tlic trade uuly. 



Advertising rates: Per inch. Jl.lXI; H page. $i:UKI; 

 fuil page. J-J.-i-OO. Discfuiuts: II times, .'i Iter cent; 13 

 times, llj per ciiir; \;r, times. -Jo per cent: r>-^ limes. 30 

 percent. I)iscnunts alloweii only on consecutive in- 

 setti'Ois. only strictly trade advertising accepted. 

 .\dveitiseiiients must reach us by Tuesday to assure 

 insertion in the issue of tlie following Thursday. 



Copyright 1897. 



When you are in Chicago we shall be 

 glad to have you call on us. 



Send in your photograph for our .gen- 

 eral introduction. See our announcement 

 about it. 



There are many good things in course 

 of preparation for the readers of the 

 Florists' Review. 



When you send an order to an adver- 

 tiser please say that you saw his adv. in 

 the Florists' Review. 



PLE.-iSE let us have your subscription 

 promptly. We will appreciate a quick 

 response to our liberal otTer. 



If this sample number pleases you 

 please show your appreciation by sending 

 in }-our suliscription promptly. 



Send in your advertisements of help 

 wanteil and situations wanted. Where 

 they do not exceed five lines in length, 

 (seven words to a line) we will insert 

 them free. 



The editor invites you to send in any 

 questions of trade interest you would like 

 answered. He will get a practical and 

 helpt'ul answer for you if the question is 

 answeiable. 



If you need any trade supplies not 

 offered by our advertisers write us about it 

 and we will see that you are placed in 

 communication with someone who can 

 supply what you want. 



Send us items of news about new 

 greenhouses, new florists. business 

 changes or anything you think may be 

 of interest to others in the trade. We 

 want all the news of all the trade. 



.Advertisements of help wanted and 

 situations wanted, not exceeding five 

 lines (seven words to the line) will be in- 

 serted free until further notice. Addi- 

 tional lines lo cents each, per insertion. 



We arf; not ashamed of this issue of 

 the Florists' Review but we shall do 

 better in future. We intend to make this 

 paper one which will compare favorably 

 with any other publication in the world. 



Messrs. Bassett & Washburn, Chicago, 

 report that the volume of their Itusiness 

 for Thanksgiving was nearly double that 

 of any previous year. Commencing with 

 Monday and including Thursday they cut 

 ten thousand goofl, merchantable .iVmer- 

 ican Beautv roses and sokl them all, even 

 then being unable to fill all orders 

 received. This is certainly a very cheer- 

 ing report and .shows that there is a de- 

 cidedly better feeling in the business 

 world, and among buyers of flowers. 



OUR GENERAL INTRODUCTION. 



In this number we start our general in- 

 troduction. We intend to present to our 

 readers every legitimate florist in the 

 Unitetl States and Canada who joins the 

 Florists' Revif;w family. Send in your 

 photograph with your subscription, or at 

 anv time you wish afterward. We shall 

 publish page groups as rapidly as we can 

 make space for them. When the intro- 

 duction is complete we shall probably re- 

 publish all the plates in book form wiih a 

 general alphabetical arrangement of the 

 names, so any portrait can be quickly 

 looked up. In sending photographs please 

 be careful to write your name and address 

 on the back, and do not send us any 

 photos that must be returned, as we have 

 to cut them up in arranging the groups. 

 Cabinet size photos are preferred. 



CUT FLOWER MARKETS. 



Nkw Yohk. Nov. i9. 



Rases, Beauties, extra spficial MO iKWrW.no 



No. 1 20 OIK/ 25. 0» 



No. 2 12.00(Sl.=i.0O 



No. 3 e.lKXSlO.IO 



• Brides 4.00(al H.Ot> 



■ Bridesmaids 4.00(@. 6.00 



■ Tcslouts 6.na(n>13.0O 



Carnots ,"i.00<«10.1» 



Meteors - 5.00® 6. OO 



■ Morgans 4.00® 6.00 



■■ Perles 3.or@ 4.00 



Carnations 1 . soft 2 . Co 



fancy S.ootg .i.Oit 



Cattlevas 3S.0 (Tr 40. 00 



Cvpripediums 8.00(512.00 



Harrisii lilies B.iHKf/ s.Oi) 



Chrysanthemums 10.00(520.00 



seconds I.OIVSIO.OO 



Mignonette 4.00® 6.00 



Violets 75(3' 1.50 



Adiantums 50@I.0O 



Asparagus 50.00 



Smil.ix 12.00@15.CO 



St. Louis. Nev. 29. 



Roses, Beauties, long Jl=s, 00(52.1. 00 



short 8.i«i(5 III 00 



Meteors, Kaiserin S.OOtr; .=.,00 



■■ Mermets. La France 3.0(1® 5 iiO' 



■ Bridesmaids 3.00(5i 5.00 



Perles. Woottoii 3.00® 4. 00' 



Carnations, fancy 2.00(3). 2.50 



common 1.00® 2. OO 



Violets, siasle "2.5®' .40 



double 75® l.OO 



CaUfornia 1.00® 1.50 



Valley 4,00 



Stevia 25® .50 



Paper White Narcissus 4.00 



Roman Hyacinths 4.00 



Chrysanthemuirs, fancy 10.00@15.00 



common 2.00® 6.00 



Smilax 12.50@15.00 



Adiantum 1.00 



Asparagus 35.00®,50.00 



Chicago, Dec. 1. 

 Such a compU te pictui'e of the (,'hicago mar- 

 ket is given in our advertisements iliat quola- 

 tions seem unnecessary. You will tind up-to- 

 date quotations of nearly every house uniong 

 the advs. A review of the market conditions 

 will be found in our Chicago news report. 



