Janiahv (l. 1S!W. 



The Weekly Florists' Review. 



293 



MILWAUKEE. 



Resume of Business for '97. 



A liappy and prosperous New Year is 

 extended from Milwaukee to the readers 

 of tlie Florists' Review. To sum up 

 business for the year in the florist line it 

 is needless to say that it has gone con- 

 siderably ahead of last year. The depres- 

 sion of trade which prevailed the past few 

 years seemed to have vanished, so 1S9S 

 should be welcomed in and pushed forall 

 it is worth. The most notable' feature of 

 the trade is that fine stock is wanted 

 ill preference to inferior grades without 

 consideration of price. There was very 

 little done in the way of building, so the 

 local supply has been about the same as 

 former years. Let it he hoped that the com- 

 ing vear will also show an improvement 

 ill this line to keep up with the increase 

 of business. 



However, great changes are noticed in 

 the retail stores. Messrs. Currie Bros., 

 Whitnall Floral Co., Miss McKennev and 

 Wni. Edlefsen all have remodeled their 

 stores, making them up-to-date florist es- 

 tablishments. The plant trade shows a 

 remarkable increase. Decorative stock 

 and fine flowering plants are in constant 

 demand. New Year's trade was largelv 

 confined to violets and choice colored 

 stock. 



The advent of 'g.S is also the third an- 

 niversary of the firm of Ellis & Poll- 

 worth. This firm, although compara- 

 tively young in the trade, is old in 

 experience, having served over five years' 



apprenticeship in the Wisconsin Flower 

 Exchange, which later sold out to Hunkel 

 & Holton. They now control, in addi- 

 tion to their large down-town quarters, a 

 range of glass which is exclusivelv de- 

 voted to the growing of decorative "stock 

 in variety, which is unexcelled in the 

 west. 



Among the Growers. 



F. P. Dilger and Nic. Zvveifel are car- 

 nation hobbyists, and their success is 

 attained by giving them their exclusive 

 attention. Herman Schwelka grows 

 chiefly roses, but his violets and carnations 

 are also doing well, .\rchie Middlemas 

 grows a large variety of Ijoth cut flowers 

 and bedding stock. Jacob Fre\ tag's place, 

 under the supervision of William Freytag, 

 is also well stocked with fine plants and 

 decorative stock. William Edlefsen looks 

 after his two places, one for growing cut 

 flowers, the other for plants, and keeps 

 his down-town store supplied with fine 

 stock, which is presided over by Misses 

 Maggie Edlefsen and RoseSemler. Binzell 

 it Kellner, the latest new firm, are doing 

 well, and report their first holiday trade 

 beyond expectations. 



Notes. 



The effort to organize a bowling club 

 fell through. There are a few enthusias- 

 tic bowlers among the craft, but not 

 enough to keep up continued interest in 

 the game. William Currie and Ben 

 Gregory are enthusiastic curlers and de- 

 vote .some of their spare time to this 

 sport. 



Nic. Zweifel, who has been quite sick, 

 is again able to be out. 



Start in the New Year right. Bury the 

 hatchet, help your neighbor, be on 

 friendly terms with your competitor, 

 w-hich is a mutual benefit to you all. 



Geo. Washington. 



HUNT'S REVIEW OF THE CHICAGO 

 MARKET, 



New Years broUKhtcunsidtiable bu.siiiess but 

 of course no ^,ucli rust of stock or traiie as 

 Christmas. Stock was better, being all fresh, 

 better color being especially marked. Carna- 

 tions were more ijlent.v and demand fully up to 

 supply. All stock sold treelv though at much 

 lower prices than prevailed the week previous. 



No especial shortage and hut one surplus line 

 viz., violets. Friday, the 31st, th>' market 

 was fairly flooded with first class violets, and 

 demand seemed lighter than at any time this 

 season. There were probably more in to«n 

 that day Ihan there had been up to that titfle 

 in any whole week previous. 



.Since New Years little has happened out of 

 the ordinary run. Daily receipts average med- 

 ium in Quantity and high in grade.' Supply 

 while not particularly active is sufficient to 

 clean the market up fairly well each day and 

 prices realized, considering the time— the reac- 

 tive period— are good. 



Bulbous stoc'k moves slowly, but as the sup- 

 ply is light the loss, if any, is very slight. 

 Roses, except Beauties, are few, Perles being 

 in shortest supply. Beauties seem to be off- 

 all indications are that they have reached a 

 low point and from now on will steadily im- 

 prove. 



Carnations good and daily getting more 

 plentiful. Violets coming in good but irregular 

 — a surplus one day and a shortage the next. 

 The greattst need is for more small stuff— mar- 

 guerites, stevia, alyssum, forget-me-nots, etc. 

 These sell readily at most times and particu- 

 larly so at present. 



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FLORISTS' PIBLISHING COMPANY, 



530-535 Caxton Building, 



CHICAGO, ILL. 



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