JANUARY 27, 1S9S. 



The Weekly Florists' Review. 



42t 



A New Pla n for 1898 f^urpcc s Farm Annual.... 



^1898-^ 



Arc Sold 



HEEDS 



ONLY IN SEALED PACKAGES 



Seeds of the best quality cost very much more to 

 ipioduce than do seeds of the ordinary commercial 

 '4iude. And yet many merchants, having little or no 

 knowlodse of the value of HIGH-CLASS SEKDS. pur- 

 chase their supplies wherever they can be obtained 

 tile clieapest. 



It has been brought to our notice that some mer- 

 chants will buy a bill of seeds from us, obtain copes 

 of our catalogues and show cards and then piu'chase 

 a portion of their supplies from other seedsmen, who, 

 growing "cheap seeds," can sell at much lower prices. 

 In many cases planters who purchased from their 

 local merchants, thinking that they were obtainin;,' 

 BURPEE'S SEEDS, got only a few of our seeds (per- 

 haps in packets), and often the seeds bought by 

 weight or measure were of inferior quality, falsely sold 

 on our reputation, but for which we were not in any 

 way responsible. 



This deception was brought so prominently to our 

 attention, the past year, that we debated seriously 

 whether we should not decline altogether to sell BUR- 

 PEE'S SEEDS at wholesale, and announce in "The 

 Farm Annual for 1S9S" that BURBEES SEEDS could 

 be obtained only direct from Philadelphia. Further 

 consideration, however, showed us that this would 

 hardly be fair to the lionorable merchants who liad 

 been handling our seeds exclusively for years, and in 

 whom we could place contidence. Therefore we de- 

 cided upon the plan announced below: 



Burpee's Seeds 



only 



packages 



Packets and ounces, in the Spangler 'Water-tight 

 Bags, are sealed as heretofore, and bear, plainly 

 Iirinted. either OUR FIRM NAME OR REGISTERED 

 TRADE-MARK MONOGRAM, protected by United 

 States Letters Patent. Quarter-pounds, pounds, pints 

 and quarts, done up in paper bags or cartons, will have 

 pasted across the top A GREEN LABEL, worded as 

 follows: 



Burpee's Seeds 



That Grow For 1898 



GENUINE ONLY IF THIS SEAL IS 

 ....UNBROKEN.... 



SEEDS IN BULK— that is. Peas, Beans, etc., by 

 the peck or bushel, and large quantities of small seeds 

 in bags, will have EACH SACK SEALED 'VN'ITH OUR 

 TRADE-MARK ON A LEADEN SEAL. This plan 

 will be a protection to lionest merchants from compe- 

 tition with other seeds claimed to be BURPEE'S 

 SEEDS, and at the same time will be a guarantee to 

 the purchaser. 



Our Onlv ^aIo«man 'S our annual Catalogue. We em- 

 KJUT Vjniy salesman p|„^ „„ ,rav,-lers. Imt win quote 



prices liy mall at aii\ tiiiu-. 



Large Dealers Who Sell on Their Own Reputa- 

 tion, can buy in bulk from us, as hertofore. 



As stated above, every sack leaving our warehouse 

 will be sealed, but, of course, the contents, being in 

 l.)ulk, can be handled as desired — except that they must 

 not be sold as BURPEE'S SEEDS, except in original 

 packages. 



if FlAN Truth ABOUT 



fARM Annual 



_ , roBDHOOK TABM. 



Vu^ / PHILADELPHIA. PA. 



1&. 



are the btautiful New I)u.\Kr IUj-uiu-.-.a L'ANN.Aand 

 — the best of se\eiity-fue thousand seedhngs raised by 



Tl'RE." 



The Leading American Seed 

 Catalogue. 



Mailed Free to Planters Everywhere. 



A handsome book nf 144 pages. Tells 

 all about the bfst seeds thatcirow. 

 All the illustratiuns are true to Nature, 

 and the descriptions have been wTitten 

 at FoRDHooK F.\RM, wliere we con- 

 duct the most extensive trial grounds 

 in America. It tells the jm.ain 



TK';TM .MliiL'T '^EFDS. 



Novelties for 1898. 



Never before have so many First- 

 Class Novelties been introduced in 

 any one year. 



In VEGETABLES &?^l!^;^'rKT 



hanBkowx <_>nion, introduced last 

 year and still controlled by us, we in- 

 troduce Three New Tomatoes, each 

 of distinct character and real merit, the 

 tliiLDEN Eagle Melon, a new Pep- 

 ITK from Japan, a new American Let- 

 'ii;cE, and offer, for the first time, the 

 wonderful extra early wrinkled Gra- 

 Dus Peas at a moderate price. 



In FLOWERS p-'?t.r:^-f;S; 



is ^MI^i ill niir original sealed packets 

 by seedsmt-n all o\'er the world, we in- 

 troduce Eight other New Sweet 

 Peas, which can be had only direct 

 from us. Among other exclusive nov- 

 elties, we would mention the White 

 Defian'ce B.\lsam, the giant- flowered 

 Sunlight and Moonlight Nastur- 

 tiums, and the beautiful new Presi- 

 dent McKinlev Pansy, as of sur- 

 passing merit. 



S In PI AMT^ Resides the usual Nov- 

 W III rLHniO elties, we have two of 



our own exclusue introduction. These 

 the wonderful free-flowering HfKBANK Ruse 

 the world-famous "Wizard of Horticul- 



To Keep Abreast of the Times LTTieTs^rT^Trom should 



read the FARM ANNUAL for 1898. which is brighter and better than ever 

 before. Write TO-DAY I and you ■will receive a copy by return mail. 



Burpee's Blue List for 189S. 



has ht-en maik-d already to all Florists and Market Gardeners wlio are upon our 



niailing lists. An\ others can have it u].iiiii applicatitni. It gi\<.-s what are termed 

 '^wholesale prices'* to those who plant for profit. The prices are consid- 

 erabU lower than in Burpee's Farm .\nnu.\l. but ol^course not so low^as tlie Trade 

 Prices quoted in 



Burpee's Red List for 1898. 



This Wholesale Catalogue for the trade is mailed ONLY to dealers who 



buy to sell again. It cannot be mailed either to florists or market gardeners who buy 

 ONLY FOR THEIR OWN PLANTING. £S^In applying for this catalogue you must enclose 

 business card or other evidence that vou are a dealer in seeds. 



THUS WE HAVE TOLD THE STORY OF OUR.... 



Three Catalogues for 1898. 



To which are VOU entitled? Every reader of The Florists" Review should cer 

 tainly have one C)r more. iti^ALL have beL-n mailed to our regular lists and if VOU 

 have not received the right catalogue, please write TO-DAY and it will come by 

 return mail. 



W. Atlce Burpee & Co. orols, Philadelphia. Pa. 



