JANUARY 



1S9S. 



The Weekly Florists' Review. 



389 



Hbout 



I . 



9 





Oadoo 



i . 



If: 



9 Protected by Letters Patent of the U. S. dated Nov 26, 1895 

 Trade Hark Registered. 



The purpose of the soil in which 

 plants are grown is two-fold, — it acts 

 as a support for the plants, and as a 

 storehouse of the food and moisture 

 by which the plant is nourished. The 

 iaeal soil, then, is that which will sup- 

 port the plant firmly and present the 

 greatest amount of nourishment for 

 the plant, and in such form that the 

 plant may most readily absorb it. But 

 to go a step farther, the soil must be cf 

 such a nature that the roots, — the ab- 

 sorbfrs and collectors of the plant 

 food. — may penetrate it freely and de- 

 velop in proportion to the needs of the 

 plant. 



While it is true that earth has the 

 property of containing and retaining 

 plant food, yet it is also true that it 

 contains it but sparingly in most cases, 

 and gives it out with equal reluctance. 

 Soil has but little power to retain mois- 

 ture. Its density retards proper root 

 action. And above all, the soil which 

 will sustain one species of plant, may 

 be totally useless for others. 



All these facts may sound trite to 

 you, but they serve as a good basis of 

 comparison between the merits of soil 

 and those of the two most wonderful 

 products of modern horticultural sci- 

 ence, — the new potting m.iterial, JA- 

 DOO FIBRE, and its companion water- 

 ing material, JADOO LIQUID. 



Jadoo fibre is peat moss impregnated 

 with a combination of all the elements 

 necessary to sustain and nourish plant 

 life of every description. It weighs but 

 half as much as an equal bulk of earth. 



— and while it forms a firm root sup- 

 port, it allows the roots to develop 

 freely and penetrate it thoroughly in 

 their search for nourishment. The 

 chemicals which it contains are of such 

 a nature that the plant finds its food 

 in the most available form, — and bear 

 in mind, it is a REAL food that it finds, 

 not merely stimulants. But, you say, 

 will not the plant suffer from over- 

 nourishment? Will it not take too much 

 food and exhaust not only itself, but 

 the Jadoo Fibre also? Experience has 

 shown that this is not the case. The 

 extraordinary growth of plants in Ja- 

 doo Fibre simply shows the result of 

 ideal conditions, and the marked differ- 

 ence between Jadoo-grown plants and 

 earth-grown plants is merely another 

 proof of the inefficiency of earth. While 

 its wonderful retentive properties en- 

 able Jadoo Fibre not only to hold a far 

 greater amount and variety of plant 

 food than earth does, these same prop- 

 erties prevent this food from being 

 drawn off any faster than the plant re- 

 quires, and Nature has taken care, on 

 her part, that the plant shall neither 

 overfeed nor take such food as is not 

 suitable. 



Jadoo is not a manure. It is not a 

 special fertilizer. It is a substitute for 

 earth, an improvement upon earth, a 

 material in which not only one, nor 

 twenty, but every variety of plant will 

 grow more rapidly, produce finer 

 blooms and foliage, remain in more un- 

 iform health, and require less care and 

 attention than when planted in soil. 



Experiments have been made with al- 

 most every known species of plant, to- 

 bacco and vines, many vegetables, and 

 some varieties of trees; and in every 

 case the improvement in the condition 

 of these plants was so marked as to 

 need no pointing out. 



One remarkable feature of Jadoo Fi- 

 bre lies in the fact that plants grown 

 in it may be transplanted, with practi- 

 cally no danger of flagging. This is 

 undoubtedly due to the fact that it re- 

 tains moisture a great deal longer than 

 soil, and also to the fact that in trans- 

 planting, the ball of Jadoo Fibre ad- 

 hering to the roots of the plant fur- 

 nishes it with nourishment while it is 

 adapting itself to its new conditions. 

 The wonderful lightness of Jadoo Fibre 

 makes it invaluable for use in window 

 boxes, hanging baskets, and plants 

 grown for decorative purposes. Being 

 cleanly to handle and absolutely free 

 from offensive odor, it is especially de- 

 sirable for house plants. A plant in 

 Jadoo Fibre will grow in a pot two 

 sizes smaller than that required for 

 earth, and a plant will continue in Ja- 

 doo Fibre without needing a shift, more 

 than twice as long as it would were it 

 planted in earth. Seeds germinate and 

 cuttings strike in it in a marvelously 

 short time. 



Now, in regard to Jadoo Liquid. 



Jadoo Liquid is a highly concentrated 

 solution of the elements which enter 

 into Jadoo Fibre, the proportion of 

 these elements being slightly changed. 

 It is used, diluted with water, in the 



