G. L. GRANT, Editor and Manager date Editor and Manager of the American Florist), 530°535>Caxton Building. Chicago. 



Vol. J. 



CHICAGO AND NEW YORK, DECEMBER 2, 1897. 



No. J. 



Announcement 



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m:^mrmmi^im'¥>For twelve years I was Editor and Manager of the American 

 Florist. Under my management that paper became a very popular publication with 

 the trade, in spite of certain disadvantages with which I had to contend. 



Conditions became more unfavorable with the passing years. My only 

 recourse was to start a new paper on a clean foundation. Here it is. 



AN UNPARALLELED SUBSCRIPTION OFFER. 



Every one to whom this issue of the FLORISTS' REVIEW is addressed, and 

 who fills out, signs and returns the accompanying subscription blank, accompanied 

 by $1.00, within 30 days from date, will receive not only the FLORISTS' REVIEW 

 for one year but also a certificate entitling him to the earnings on one-tenth of a share 

 of stock in the company formed to publish the paper. The shares will be of a par 

 value of $10.00 each. 



Why do I make such an unparalleled offer? It is very simple. 



You will have an interest in the success of the paper. 



You will see that you can buy everything that you want to just as good 

 advantage from advertisers in the FLORISTS' REVIEW as elsewhere and at the 

 same time benefit yourself by increasing the earning power of your certificate. 



This mutual arrangement cannot fail to bring to the paper a heavy advertis- 

 ing patronage, and as a result the stock represented by your certificate will earn good 

 dividends. 



And the more you buy of advertisers in the FLORISTS' REVIEW ( always 

 mentioning the paper) the larger your dividends will be. 



I shall control fully and absolutely every department of the paper, and no axes 

 will be ground in its columns, cither directly or indirectly. Its pages will be always 

 open to honest criticism, no matter whose toes may be pinched. 



You will get a better paper than has yet been published in this field, and a 

 share of its earnings. Please let me hear from you by early mail. 



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Yours for Co-operation and Mutual Benefit, 

 Chicago, Dec. 2, J 897. 



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