MAY 12. ls;iS. 



The Weekly Florists^ Review* 



9J5 



long, rampant shoots would induce fhe 

 tarly formation of flowering spurs. 



Many florists who would force stock 

 of this description have no facilities 

 for raising it at home, but the man 

 with land lying idle and available re- 

 sources would find an open and. I 

 think, profitable field of industry in 

 preparing forcing stock of this de- 

 scription of the most suitable flower- 

 ing shrubs and hardv perennial plants. 

 A. HERRINOTON. 



Madison, N. J. 



ferns during recent years, and said 

 that now every florist was really 

 obliged to keep a stock on hand. In 

 palms he considered the arecas more 



load of good decorative plants should 

 be worth about $7."i', and as they al- 

 ways came back considerably injured 

 he felt there was no profit in renting 



A PHILADELPHIA STORF. 



Just before Easter two pliotogi'aphs 

 were taken for The Review at the 

 store of Mr. Robert Crawford. .Tr., i"{.3."> 

 Eleventh street. Philadelphia. The 

 first pii-iure shows a portion of the 

 store, the view being toward the 

 street. Just outside the front door 

 Mr. Crawford is standing, keeping 

 back the people while his store is be- 

 ing taken. This was pretty good of 

 liim when you consider it was in the 

 middle of the rush. 



On the right is the counter backed 

 by the showy refrigerator, and on the 

 left a handsome mirror, the special 

 pride and glory of this beautiful store. 



The second picture shows the green- 

 house in the rear of Mr. Crawford's 

 store, filled with Easter plants in 

 bloom. J. W. Y. 



View in Show House attached to store of Mr. Robert Crawford, Philadelphia, at Easter. 



PALMS AND FERNS. 



The subject for discussion at the 

 meeting of the Chicago Florists' CJub 

 last Friday evening was •■Palms, Fe:ns 

 and Other Decorative Plants." 



The subject was opened by Mr. E. 

 ■Wienhoeber. He spoke of the remark- 

 able increase in the use of palms and 



■View in the Store of Mr. Robert Crawford, Philadelphia, at Easter. 



them out at one-seventh of their value. 

 In his own business he makes it a 

 point never to rent plants by the load. 

 He will supply a decoration at a fixed 

 figure, and aims to put the value into 

 the decoration by taste in arrange- 

 ment rather than quantity of material, 

 but never rents plants by ciuantity. 

 "A load of plants stood in a row is 

 not a decoration." was a point strong- 

 ly emphasized by the speaker, and he 

 held that "decorations " of that char- 

 acter were a distinct injury to the 

 trade. Plant decorations should dis- 

 play taste and skill in adapting the 

 decoration to the apartment to be 

 iecorated, and for that ability a fair 

 price should be secured, in addition 

 to proper value for the plants used. 

 He admitted that competition made it 

 difficult to maintain this high stand- 

 ard. For years he had supplied the 

 decoration for an annual event at one 

 of the local clubs, for which he had 

 received .f Pi each year. Two years ago 

 another florist had secured the work 

 by doing it for t-'>. He knew that the 

 florist who now had the work could 

 not possibly make a fair profit, and 

 that .'there was a noticeable difference 

 in the quality of the work was evi- 

 denced by the fact that when the club 

 had recently had some distinguished 

 visitors it had come back to him for 

 a decoration and had paid the price 

 he insisted upon. He felt that the com- 

 peting florist had done the whole 

 trade an injury by cheapening work 

 which was already being done at a 

 very moderate price. He hoped flor- 

 ists would see it was to their own 



decorative than the kentias. but the 

 latter stood wear and tear much bet- 

 ter and gave customers more satisfac- 

 tion as house plants. 



In the supplying of plants for deco- 

 rations he had noted a good deal of 

 unwise cutting of prices. He held 

 there was no profit in renting plants 

 for decoration at $10 or .'i;i2 a load. A 



