726 



HORTICULTURE 



May 22, 1909 



horticulture: 



fOL. IX MAY 22, 1909 Wo7^ 



PUBLISHED WEEKLY BY 



HORTICULTURE PUBLISHING CO. 

 11 Hamilton Plitce, Boston, Mass. 



Telephone, Oxford sqa 

 WM. J. STEWART, Editor aad M>B>cw 



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Balasad aa ucond-class matter December 8, 1904, at the Post Office at Boclon, Mass. 

 under the Act of Congress 01 March 3, 1879. 



"°" CONTENTS 



COVER ILLUSTRATION— Spring Bedding. Page 

 CATTLEYAS IN CALIFORNIA— Wm. McM. Brown- 

 Illustrated 72.5 



ORCHIDS AT THE BERLIN INTERNATIONAL EX- 

 HIBITION— Frederick Moore 725 



PLANTING FOR WINTKR EFFECT— A. E. Thatcher. 727 

 BEAUTIFYING THE WASTE PLOTS— W. H. Adsett.. 727 

 NEWS OF THE CLUBS AND SOCIETIES: 



Pennsylvania Horticultural Society — Nassau County 

 Horticultural Society -Commercial Florists' Associa- 

 tion of Rochester — Dayton Florists' Club — Morris 

 County Gardeners' and Florists' Society — Engelmann 



Botanical Club 728 



Newport Horticultural Society, Illustrated— St. Louis 

 Florists' Club — National Dahlia Society — New Jersey 



Floricultural Society 729 



Society of American Florists — Gardeners' and Flor- 

 ists' Club of Boston — Cincinnati Florists' Society — 



National Sweet Pea Society 730 



Boom the Chrysanthemum Society. . 736 



Club and Society Notes 742 



Royal Horticultural Society 752 



Florists' Hail Association 754 



SOUTHERN GRO\YN BEAUTIES— Illustrated 730 



HARDY PERENNIALS; THEIR USES— R. Cameron.. 731 



GRAFTING CACTUS— Frederick Moore 734 



SEED TRADE: — Unfavorable Weather Conditions- 

 Planting Delayed — Personal — Notes 738 



OP INTEREST TO RETAIL FLORISTS: 



Business Changes— Steamer Departures 740 



Flowers By Telegraph — New Flower Stores 741 



FLOWER MARKET REPORTS: 



Boston. Chicago, Detroit, Philadelphia 743 



New York 745 



GICiANTEUMS BY MARCH 20— Aug. Doemling 751 



DURING RECESS:— Ye Whimsical Sayings of H. A. B. 752 



OBITXTARY— Mrs. John Galvin 752 



MISCELLANEOUS: 

 Forestry at Massachusetts Agricultural College.... 736 



News Notes 736-741-743-745 



Catalogues Received — Greenhouses Building 738 



Detroit Notes 740 



Chicago Notes 741 



Philadelphia Notes 743 



Personal — Incorporated 745 



Horticulture in the Ascendant 750 



Movements of Gardeners 752 



Patents Granted 754 



We announce with pleasure the return 

 Mr. Rehder of Houiicui-TURE's vahiefl correspond- 

 returns ent, Alfred Eehder, from his European 

 visit. The new liardy things collected 

 by ]Mr. Wilson in China for the Arnold Arbor- 

 etum are now sufficiently advanced to furnish Mr. 

 Eehder with the malcrial for some exceedingly interest- 

 ins and valuable contributions and these will appear 

 in HoRTicfLTirrRE exclusively. 



Only one week more intervenes until 

 Memorial Day (he great national floral holiday 

 possibilities comes aroimd again. This is the 

 florists' own day in many communi- 

 ties: it should be in all. from the Atlantic to the Pacific. 



Full of sentiment, full of pathos, each year its hold 

 upon the heart of the people becomes stronger, its ob- 

 servance more impressive. The florist is called upon 

 to do his part and the day and its ceremonies are insep- 

 arably linked with his art. It is his duty to prepare for 

 it, lavishly and confidently. Wisely handled there is 

 almost no limit to the Memorial Day flower market. 

 Moderate prices and generous liberality are the key to 

 the situation. Let the florist meet them on these 

 grounds and the people vrill not go afield for their 

 Memorial flowers. There is no good reason why this 

 anniversary should not far outstrip Christmas and 

 Easter in the magnitude of its flower trade, everywhere, 

 as indeed it already does in many of the Xew England 

 cities and towns. 



Not long ago a certain dealer who 



The salesman's ]^q^ been advertising to a consider- 



ally able extent in the horticultural trade 



papers for some years confided to us 

 his intention to cut out the greater part of his trade 

 advertising as he concluded that his traveling salesmen 

 accomplished much more for him in the way of business. 

 Should he carry out his expressed purpose we believe he 

 has .some unpleasant experiences ahead — not immedi- 

 ately perhaps, but by the time his aggressive trade rivals 

 have begun to encroach on his domain, as any firm 

 which backs up its traveling representatives with liberal 

 and systematic advertising of the goods they carry is 

 bound to do sooner or later. Every salesman on the 

 road realizes the great value of the advance publicity 

 which trade journal advertising gives. The advertising 

 paper actually does the work of a vast number of van- 

 couriers at an infinitesimal cost and the drummer, 

 called upon to follow after, finds the road far smoother 

 and his task much easier than when he has to start out 

 unheralded and unaided. Those dealers who do not 

 realize this truth through their natural discernment are 

 likely to have it forced upon them sooner or later, for 

 trade advertising, in the opinion of long-headed Judges, 

 is only in the "rooted cutting" stage as yet. 



The next important national so- 

 The outlooi< eiety event on the 1909 program 



for the nurserymen jg the thirty- fourth annual con- 

 vention of the American Associ- 

 ation of Nurserymen which takes place at Rochester, 

 N. Y., early in June. No doubt it will be a record 

 breaker for the nurserymen in some respects, for their 

 time-honored association will find abundant stimulus to 

 renewed activity and vigor in the place of meeting this 

 year, a city which stands pre-eminent, without a rival as 

 a nursery centre and rich in all the resources which con- 

 tribute to the success of such a gathering and, further, 

 such an organization cannot but feel the inspiration of 

 the awakening of the American people to a keener ap- 

 preciation than ever before of the utility and beauty 

 of trees and shrubbery in landscape, park and garden. 

 Our beautiful gardens, avenues and parks on the one 

 side and fruitful orchards with their product on the 

 other, stand as living monuments to the nursery indus- 

 trj', but what we see today is little more than the begin- 

 ning. The nursery interests are destined to increase 

 rapidly as the resolution grows upon our people to con- 

 vert the desert and waste places into gardens and restore 

 to nature the charms of which we have been robbing her 

 for centuries. The Nurserymen's Association has be- 

 fore it the duty and the privilege to carry the standard 

 and upliold the prestige of the great industry which it 

 represents and, under broad policies and wise leadership, 

 its opportunity for useful w'ork would seem to be almost 

 unlimited. 



