July 6, 1907 



HORTICULTURE 



11 



of the white space on a catalogue page. 

 If the page is to appeal agreeably to 

 the customer and draw his admiration 

 and attention. Too often this is ut- 

 terly r.eglected. the fault being main- 

 ly with the printer, who is not suf- 

 ficiently educated in the higher por- 

 tion of his arduous pursuit to realize 

 that his most difhcult problem is the 

 handling of the white space on any 

 piece of printed matter. 



By the white space I mean not only 

 the space between words, but between 

 lines, about headings, around engrav- 

 ings, as veil as the margins of the 

 catalogue pages themselves. There 

 should be an agreeable harmony in 

 the white space. This is obtainable 

 not only through the interest and 

 skill of tlie printer, but through the 

 co-operation of the catalogue maker, 

 who adapts his engravings to their 

 uses and who insists on harmonious 

 relation of type, headings, black let- 

 ter for emphasis and margins. Fre- 

 quently the catalogue man himself 

 does not realize why a certain page 

 looks agreeable, and I am quite sure 

 that the customer does not under- 

 stand why one page is attractive and 

 another is not. More than 'J') percent 

 of the time the difference, given cer- 

 tain reasonable efficiency in the mat- 

 ter of illustration and type display, 

 is in the handling of the white space. 



(To be continued) 



«@"ALL GIANTS 



are used in 

 mixing our 



PANSY SEED 



** BODDINGTON'S CHALLENGE * 



mixlu e contains all the finest Giant 

 strains — of the leading Pansy Specialists 

 in the world -the Giant self colors, the 

 Giant striped an! margined, and the 

 Giant blotched — all carefully mixed in 

 proportion — the _^nfsi that money can 

 buy— ihe finest _)'t??/»- money can buy. A. 

 Jiori»t who has grown it, said "Why 

 don't you call it Defiance !" 



Trade pkt. 75c, 1-4 oz. $1.50, 1-2 07.. 

 $2.75. oz. $5.00. New crop ready July. 



... OrJer Now ... 

 A. T. 800 imSTON, 342 W. 14th St., N.V.City 



BRASLAN SEED GROWERS CO. 



GROWERS FOR THE 



WHOLESALE TRADE ONLY 



SflN JOSE, ■ ■ Cft LIFORNIA 



C. G. MORSE & GO. 



Address all conimunications to our permanent address 



48 to 56 Jackson St., San Francisco. Gal. 



The Largest Seed Growers 

 in the United States 



FISKE'S SEEDS 



For Immediate Sowing 



GLADIOLUS BULBS 



In variety and mixture 



Ouf Trade List Mailed on Application 



H. E. FISKE SEED CO. Faneuil Hall Square, BOSTON 



Burpee's Seeds 



PHILADELPHIA 



DAISY DOUBLE 



Tr pkl. Oz. 



Giant White 40e $3.0'i 



" nixed 40 2 50 



■' Longfellow 30 2. SO 



'• Snowball 30 2. SO 



" nixed 30 2.00 



MYOSOTIS 



Alpest'is Victoria very large 



blue ' 25 .75 



Eliza Fanrobert best for pots 20 .60 

 Oblongata P< rfecta long 



stemmed 25 1.25 



Palustris 30 1.50 



Palustris Semper florens 25 i.25 



PANSY 



MICHELL'S GIANT EXHIBITION 



This is the finest ^train of pansies in existence 



50c. per trade pkt. ; 1-8 oz., $1.00; 



$5.00 per oz. 



NEW STOCK OF 



PRIMULA and CINERARIA 



SEED NOW READY 



I CYCAS REVOLUTA | 



Strong, healthy trunks, 



25 lbs. $2.25 100 lbs. $8 50 



Send for our wholesale price list of 



Bulbs for Florists 



HENRY F. MIOHELL GO. 



IOI8 Market Street 

 PHILADELPHIA - - PA. 



Blue List of Wholesale Prices mailed 

 only to those who plant for profit. 



PRIZE 



Primula Seed 



^CHINESE PRIMROSE) 



English Prize Fringed Mixed— Absolutely the 

 best strain of Chinese Primrose the world produces 

 Per loo seeds, 25C, 5«.oseeds,$i.oo; icoo seeds, $ 1.75. 



Trade pkt 

 Primula Obconica Orandiflora, prize mix- 

 ture $ -30 



Primula Stellata (Star Pnmu'a) 50 



Primula Forbesi (Baby Primrose) 40 



Cineraria, English prize miviure This strain 



is the finest procurable. % trade pkt.. 60c: i.oo 



Calceolaria, English prize mi.xture. This strain 



is absolutely unsurpassed. }4 trade pkt ,6oc; i.oo 

 Cyclameti, Giant Flowering, mixed, 50 seeds, 40c; 

 100 seedi, 75c: 1000 seeds, $6.00. 



PANSY 



Johnson's Kingly Prize-Winner Strain 



The finest strain of < iiant Pansies in the market. 

 1000 seeds, 30c; 2000 seeds, 50c; 5000 seeds, 

 $t.co: per ounce, $5 00. j ^__ '-^—r- - ^ t 



'E^ BfeJ Write for our complete Pansy list. 



JOHNSON SEED CO., ISl^^^^^^w 



Vick's Superb Pansy Seed 



All the best varieties in separate colors 

 VICKS SUPERB MIXTURE 



the best strain from all the leading named sorts; 

 1=8 oz. 85c. 1-4 oz. $1.60 Ounce $6.00 



JAMES VICK'S SONS. Rochester, N. Y. 

 High Grade Seeds for 



Marlcet Gardener, 

 Florist and Farmer 



Catalogues Free 



Joseph Breck & Sons Corp. 



47-54 NO. MARKET ST., BOSTON, MASS 



Look through the Buyers' Directory 

 and Ready Reference Guide. You 

 will find some good offers there also. 



PULVERIZED 

 SHEEP MANURE 



Direct from ranches in the West. 



We have on hand for Immediate delivery a 

 l.irge supply of exceptionally fine* quality. 



For the Lawn, 

 The Qreenhouse, 



For the Herbaceous Garden, 

 For the Flower Qarden, 

 For the Vegetable Garden, 



Use Purity Brand Slieep Manure. 



PRICE, 



Ton, $4J.OO; half ton, $20.00; 

 500 lbs., 10.00; 100 lbs., $2.50. 



R.&J.FARQUHAR&CO., 



6 and 7 So. MU\ St., BOSTON. 



ESTABLISHED 1802 



ASPARAGUS PLUMOSUS NANUS SEED. 



Cold Storage LILV OF THE VALLEY 

 PIPS, best possible grade, in cases of looo 

 and 3000 pips each, at $12.00 per 1000. 



Advance Orders now being booked for 

 BERMUDA EASTER LlLIESand ROMAN 

 HYACINTHS. 



SEND FOR PRICES 



J.M.THORBURN & CO. 



33 Barclay St., through to 38 Park Place 



NEW YORK 



Everything of the Highest Grade 



Grey's Highest Grade 

 of Tested Seeds= 



Send for Catalogue 



THOMAS J. GREY CO. 



32 4 33 So. Market St.. B OSTON 



BRIDGEMAN'S SEED WAREHOUSE 



RIGKARDS BROS. 



Props. 



37 East 19th St., NEW YORK CITY 



C AULIFLOWER S^ 

 A B B A C E ^D 



HJALMAR HARTMANN & CO^ 



12 Stormgade, 

 COPENHAGEN, DENMARK. 



