H O RT I C U LT U RE 



August 17, 1907. 



The House that Helps 



Sell Your Stock 



Has been at it for a lifetime, especially equipped from "^ basement to roof, organized expressly for 



the purpose with men selected for their knowledge of the horticultural world, and having a record of 

 successful achievement based upon "delivered goods." 



•pL Printine of '* °'^^ main business. We have the 

 p I type, the cuts, the presses, the men 



=• and the "know-how" — and very 



many of the great catalogue successes of the trade have 

 been our product. The work we do has selling power as 

 well as mechanical excellence and beauty. It costs a little 

 more, perhaps, than the ordinary product, but is the 

 cheapest to be had, judged by the final result of the 

 sales it makes. 



Photographs of 

 Plants and Trees 



Are notably with us, in our col- 

 lection of over 10,000 horticultural 

 negatives. We go everywhere to 



find the choicest things to photograph, and have the 



results ready, perfectly catalogued. These photographs 



are offered at uniform prices, 



and you can buy as many as 



you wish, regardless of whether 



we do your printing. Prints of 



any special things are cheerfully 



submitted for examination, upon 



"memorandum," and there is 



no necessity to purchase if you 



do not want to. 



J. HORACE 

 McFARLAND CO. 



Mt- IPleaeant Pvtes 

 HARRISBURG, PENNA. 



Selling Plans A'-e designed by men who know 



J ? J . . plants, shrubs, seeds and bulbs — 



and Advertising ^^^ ^^,^^ ^^^.^ ^^^ ^^^^.^ ^f success- 

 ful experience in selling them. We know how to plan 

 selling campaigns for the trade, how to write good copy, 

 how to illustrate it; we know the publications that are 

 worth while for a florist's advertising, and we can get 

 the best rates that are made. Complete advertising 

 agency equipment. 



" Fo11ow-Ud " '^^^ trade is awakening to the fact 

 . . that a catalogue, however good, doesn't 



Literature answer the whole purpose of selling 



literature — that there must be appropriate "follow-up" 

 stuff to make the catalogue yield full returns. We 

 were pioneers in this field — 

 having originated horticultural 

 picture post - cards and other 

 methods that have "made good." 

 Our men have a good crop of 

 new ideas for fall application. 



The McFARLAND 

 PUBLICITY SERVICE 



J>pecialising m 

 (horticultural abbtrtising 



HARRISBURG, PENNA. 



Mount Pleasant Press 



COME TO HARRISBURG 



It is only two hours from Philadelphia, on the main line of the Pennsylvania Railroad. All trains from Philadelphia — and 

 then some more — stop at Harrisburg. We will welcome you with pleasure, and show you our model plant; you will not be under 

 the slightest obligation to buy any of our products. Our Visitors' Book now holds the names of trade-leaders who regularly 

 call on us, and enjoy it. Besides the Mount Pleasant Press, Harrisburg has some rather noted points of interest — that thirteen- 

 million-dollar State Capitol, for instance. The city's municipal improvements attract visitors from all over the world. 



