September 1!, 1907 



HORTICULTURE! 



359- 



THE PHILOSOPHY OF WHOLE- 

 SALING. 



(Charles E. Meeban of the S. S. renuock- 



Meehan Co.. before the Florists' Club 



of I'hiladelphia, Sept. 3, 1907). 



The wholesale florist has, I believe, 

 done more for the advancement of the 

 flower business in general than any 

 other bi-anch of the trade. He has 

 been the outlet for the enormous 

 quantities of cut flowers which have 

 been coming to our large cities ami 

 w'lich could not be disposed of, in 

 many instances, if it were not for him. 

 It is his business to hunt for business 

 wherever he can find it, whether it be 

 in his home town or whether it is 

 one thousand or more miles away. He 

 has created marliets for cut flowers 

 and plants that would have been im- 

 possible but for his push and energy. 

 His relations to both growers and re- 

 tailers are of a peculiar character. I 

 have often heard it said that he is 

 between the devil and the deep sea, 

 and 1 think this is, in a measuie, 

 true, as he has a hard time to please 

 both parties. It flowers do not bring 

 as much as the growers think they 

 should, he hears about it. and if they 

 bring good prices, the retailer calls 

 him a robber and other names of like 

 nature, or worse. 



Now, let us take up this matter 

 from the standpoint of what the 

 grower iias gained. In the first place, 

 I think it must be generally admitted 

 that under present conditions there is 

 only one right way to sell flowers and 

 that is through the wholesaler. 



Years ago all the flowers that came 

 to this city were sold direct by the 

 grower to the store men. This was a 

 satisfactory way at that time, but 

 would never do under present condi- 

 tions. Other and more satisfactory 

 methods have gradually been adopted, 

 and at this time I cannot recall in our 

 city a single instance of a grower, 

 who. having once tried the wholesaler, 

 has gone back to his former ways. 

 This, it would seem to me, is fairly 

 good evidence that it must be satis- 

 factory to those who try it. The 

 reasons for this are many. In the 

 first place, where a man may be the 

 finest kind of a grower, he may be the 

 poorest kind of a salesman. Also, as 

 before stated, there are so many 

 flowers grown around the larger 

 centres that they could not possibly 

 be consumed but have to go to other 

 points. The wholesaler has created 



Continited on page jOg. 



K 



ORAL SCRIPT LETTERS 

 AND EMBLEMS 



ONCE USED ALWAYS USED 



Forsale by all first classsupply houses. Madeby 



ORAL MFC. CO. 



26 Hawley St., Boston 



ALBANY, N. Y. 



Flowers or Design Work 



DELIVERED IN ALRANY AND VICINITY 

 ON TELEGRAPHIC ORDER. 



11 NORTH PEARL ST., ALBANY, N.Y. 



Theodore Miller 



FLORIST 



Long DIstanM PhMM: Bell, Fwtit SS; Klnlack, Dtlaov 

 4S32 Dalmar Boul. ST. LOUIS, MO. 



BOSTON FLORISTLEHER CO. 



Maoyfacturersof FL0RL5T5' LETTERS I 



Thil wooden box nicely stained and 

 vamifthed, 18x30x13, made In two sec- 

 tions, one for each size letter, given 

 away with first order of 600 letters 



Block Letters, iH or a inch size per loo, $2. 



Script Letters, 3. Fastener with each letter or 

 word. Used by leading florists everywhere and 

 for sale by all wholesale florists and supply dealers 



N. r. McCarthy, Manager 



66 Pearl Street, BOSTON, MA5S. 



JOHN BREITMEYER'S 

 ^=SONS— 



Cor. Miami and Qratlot Ave*. 

 DETROIT, MICH. 



Artistic Designs . . . 

 Higli Grade Gut Blooms 



Wo cover all Michiffon pointa and cood 

 ■ectiona of Ohio. Indiana and Canada 



GUD£ BROS^CO 



FLORISTS 

 1214 r 9T.NWf 



P.J. HAUSWIRTH 



Is now permanently 

 located at 



232 Michigan Ave. 



CHICAGO 



AUDITORIUM *NN|X Tel, HarrlMn MS 



5AMUEL MURRAY 



Florist 



Coates House Conservatory 



l»ir BROADWAY, KANSAS CHY, MO 

 B«tb 'Phone* 2670 Main 



FRED C. WEBER 



FLORIST 



OLIYE STREET O 1 • LUUlO, PWjt 



EataliUsheil 1873 

 Loac Dittance Fbone BeU liadeU <7« 



WASHINGTON. 

 D. C. 



QUDE'5 



Geo. H. Cooke 



FLORIST 



Connecticut Avenue and L Street 



WASHINQTON. D. C. 



ATLANTA FLORAL CO. 



" IJ?ar ATLANTA GEORGIA. 



Florists 



Out of 

 Town 



Taking orders for delivery In 

 New York City or Vicinity can 

 have them filled in best manner 

 and specially delivered by ... . 



Thomas Young, Jr. 



41 W. 28th Street, New York 



ALEX. McCONNELL 



571 FIFTH AVENUE 

 NEW YORK CITY 



Telegraphic orders forwarded to any 

 part of the United States, Canada, and 

 all principal cities of Europe. Orders 

 transferred or intrusted by the trade to 

 our selection for delivery on steamships 

 or elsewhere receive special attention, 



Telephone Calls, 487 and 488 38tli St 

 Cable Address, ALEXCOKNELL 



NOTE NEW ADDRESS 



WILLIAM H.DONOHOE 



FLORAL DECORATOR 



17 East 28th St., New York 



Special Attention to Theatre and Steamer Orders 

 and reliable deliveriea guaranteed 



DAVID CLARKE'5 SONS 



DeliveT orders from any part of the country ta 



New York City 

 Or OUT-QOINQ STEAMERS 



Write or telegraph 



2139-2141 Broadway, New York 



Telephone 1552-1553 Columbus 



YOUNG & NUGENT 



42 West 28 St., NEW YORK 



"FLOWERS BY TELEBRAm " 



Send flower orders for delivery In 



BOSTON 



and ail 



NEW ENGLAND POINTS 



to 



THOS. F. CALVIN 



124 Tremont St.. Boston 



The Park Floral Go. 



J. A. VALENTINE 

 Pros. 



DENVER, COLORADO 



WiillarYi J. Smyth 



FLORIST 



Cor. Nlcblgfan Are. and 31st St., cmCAGO 



We ship to all points in Illinois and Iowa, 

 PhonM: OMiglii 744, Douglis S23, Deuglat 740 



JACOB SCHULZ, louisv^lle, kV: 



Put FlAWar«°' BEST QUALITY in season 

 UUI riUWBia ddivered promptly to any address. 



Write, Teleeraph or Teleph.ne. 

 Cimberland and Home Ptiones 223 and 984 



