October 5, 1907 



HORTICULTURE 



449 



SPECIAL OFFER 



2 years, field-grown, extra strong plants, over lOO best varieties, $10.00 per 100, $85.00 per 1000. 



Crimson and Baby Ramblers, $12.00 per 100. 



Manetti and Briar Stock for grafting, $10.00 per 1000, $80.00 per 10,000. 



,2 00 per ,000 Keiitias, Forsteriana and Belmoreana, '"l^tVo ItfVoo 



DRACAENA INDIVISA.s'fong.well-grownplants, 3in.$4.00per 100; 4 in. $10.00 per 100; 5.in.$ 15.00 per 100 



Rubbers >Fiegs elastiea) SS";;"'ioo 



Lily of the Valley ^-f- '"g^r-d 



Aeniflielrae pnt-grown, lo leaves m pot, green, $6.00 

 H9|IIUI»II(I»; per doz. ; variegated, $8.00 per doz. 



2-3 tiers, $20.00 per 100, 

 3-4 tiers, $40.00 per 100. 



Pandanus Veltchii, ^llot^nd SS'^er loo Araucaria excelsa, 



J. LAMBERT, 150 Nassau Street, NEW YORK, N. Y. 



steel rafters, to eliminate as much 

 woodwork as possible in order to get 

 the maximum amount of sunlight, 

 thus enabling the grower to produce 

 the largest number of flowers during 

 the short midwinter days when flowers 

 bring the highest prices. 



Large Capital Now Required. 



Today flowers are no longer consid- 

 ered a luxury, but rather a necessity. 

 In this connection, we might say that 

 few people realize what it costs to pro- 

 duce the finest flowers, especially dur- 

 ing the short midwinter days. In fact, 

 I believe that in midwinter, when 

 flowers seem to bring phenomenal 

 prices, thev are actually produced at a 

 loss when one takes into considera- 

 tion the capita: invested, the fuel con- 

 sumed, and the labor involved. Even 

 with the prohibitive prices at the holi- 

 days I doubt whether they return the 

 grower an adequate return for the 

 capital invested. Even in California, 

 that land of flowers and sunshine, 

 where nature is so kind, it is necessary 

 to grow flowers of good quality under 

 glass, so that there, where one would 

 naturally expect tfiat flowers would 

 have little or no value, it costs con- 

 siderable to produce flowers of high 

 quality. In the east, during midwin- 

 ter when there is little or no sunshine 

 and when the amount of fuel required 

 is enormous, it is doubly so. 

 Conditions Required for Success in 

 Future. 



Looking back at the progress that 

 has been made during the last twenty - 

 five years, and the improvements that 

 have been made even during the last 

 five years, one wonders what the next 

 twenty-five vears have in store for us. 

 Certainly, the end is not yet. for we 

 ■faave reason to expect as much au- 

 vancement in the future as has oc- 

 curred in the last quarter of a century. 

 Twentv-five vears ago. any one could 

 ■have gone into the florist business 

 with little or no capital, and if caretul 

 and industrious, failure could hardlv 

 result; but today, with the large 

 amount of capital invested in large es- 

 tablishments and the consequent abil- 

 ity to produce flowers more cheaply, 

 larger capital is required, and first- 

 class, up-to-date business methods 

 must be practiced. A man cannot 

 liope to succeed under the conditions 

 -that exist today as he would have been 

 able to succeed in the earlier days ot 

 the business,— in fact, the florist busi- 

 ness as it is conducted now m the 

 larger establishments, is fast assum- 



ing the proportions of a flower factory, 

 and the same up-to-date business 

 methods will have to be observed as 

 in any other manufacturing business 

 to ensure success. 



In the future, the man who will 

 make the most marked success is the 

 man who is located in the right place; 

 that is to say, where labor is plentiful, 

 where he can obtain a supply of coal 

 at the least possible expense — prefer- 

 ably near a large city, where the ship- 

 ping facilities are quick and frequent — 

 where an abundant supply of water is 

 to be had, and where the soil is first- 

 class. One of the most important con- 

 siderations is the selection of a proper 

 location. Heretofore most greenhouse 

 establishments have been located with- 

 out much reference to this, as they 

 have been developed from small begin- 

 nings; but the proper location is a 

 large element to be taken into consid- 

 eration if one would be successful. 



I believe that today America leads 

 the world in the production of fine cut 

 flowers, and, while we have many large 

 establishments that we may well be 

 proud of, I believe that the business is 

 only in its infancy, and that we may 

 expect to see marvelous progress in 

 the future. 



WAPPINGERS (N. Y.) DAHLIA SO- 

 CIETY. 



The capacity of the hall in which 

 the annual exhibit of the society was 

 held on September 20 and 21 was taxed 

 to its utmost capacity by competitors 

 for the prizes which amounted to up- 

 wards of $400. The silver cup offered 

 bv the society was won by Irving 

 Grinnell, John C. Galvin, gardener; 

 the Uplands silver cup. offered by W. 

 P. Clyde, by A. Seaman Hunt. The 

 cash prizes offered by Irving Grinnell 

 and the Dutchess County Horticultur- 

 al Society were awarded to H. .7. Oster- 

 houdt. 1st: \^m. Marshall & Co.'s prize 

 to Irving Grinnell, 1st, Thos. Boyle 2d; 

 Mrs. R. W. Rives' prize to Mrs. Frank 

 Hasbrook, 1st. S. Grigg, 2d. Space pre- 

 vents our giving in full the very long 

 list of general and special awards. 

 Certificates ot merit were awarded to 

 the following: Collection of asters, 

 .Jas. Vick's Sons, Rochester, N. Y.; 

 gladioli. Arthur Cowee, Berlin, N. Y.; 

 John Lewis Childs, Floral Park. N. Y.; 

 carnations, Adam Laub & Son; one 

 each orange and lemon plants, W. R. 

 Sands; window box of plants, James 

 Ashton; table of caladium-^, ferns and 

 group of palms, Irving Grinnell. George 

 Hale, Seabright, N. J., acted as judge. 



OUR FRONTISPIECE. 



The accompanying frontispiece illus- 

 tration is from a photograph ot Lselia 

 elegans, probably the finest specimen 

 ever flowered under cultivation. It 

 was shown before the Royal Horticul- 

 tural Society and secured a silver gilt 

 medal for culture, with thirty flower 

 spikes carrying two hundred and thir- 

 ty well-formed highly colored blooms. 

 It was grown by Mr H. G. Alexander, 

 for Ma.ior G. L. Holford of Tetbury, 

 Gloucestershire. 



The plant was imported by Sander & 

 Sons in 130,S. As many plants of this 

 species have been distributed by 

 Messrs. Lager & I-Iiirrell, Summit, N. 

 .1., and others, it may interest yotir 

 readers to see to what perfection this 

 grand orciiid can be grown. It re- 

 quires similar treatment to that given 

 Cattleyas. and grows most freely sus- 

 pended in baskets or pans. 



London. A. DIMMOCK. 



CINCINNATI PERSONALS. 



George Tromey, of Cincinnati, bet- 

 ter known as "Spunk." will open a 

 floral store at 923 Vine street. Oct. 5. 

 George is not very big but what he 

 loses in size he makes up in energy. 

 His fripuds are many and he will un- 

 doubtedly make a success of his new 

 venture. 



D Rusconi will shortly move to 128 

 West Sixth street where he has se- 

 cured a better and larger store. His 

 business has increased to such an ex- 

 tent that his present quarters are in- 

 adequate. 



Wm. Murphy has returned from the 

 la'^es where he spends an enforced va- 

 cation each fall to escape the hay- 

 fever — strange how the hay-fever only 

 attacks those who can afford to go 

 away. P. W. BALL. 



HEMLOCK 



BRANCHES 



Fof Protecting Roses, Phododendrons, 



Tender Evergreens, etc. 



^ Per !oo 



Butts, pointed, 3 to 5 ft., $4.00 

 • t " 5 " 7 " 5.00 



Tied in bundles, I o.b Quincy or Brockton 

 Larger or smaller branches furnished Special 

 pnces lor large lots. Pine boughs in bundles or 

 large'quantilies. Address, 



G H.HIGGINS,Auai?fc St Atlantic, Mass. 



