724 HORTICULTURE. November 30, 1907 



What Happened 



AND ITS MORAL 



TIT" AY along last spring before firing was over, we kept pounding 

 you to order then, that "Burnham " boiler you were sure to need 

 the first thing in the fall. There must have been a lot of you chaps 

 who didn't take our advice seriously, for although we just about 

 doubled the number of boilers that were cast last year, when Septem- 

 ber opened up, we were anywhere from two to thrte hundred ship- 

 ments behind, and actual orders coming in about twice as fast as we 

 could ship out. Some of you got kind of hot about it, thought we 

 were "dead slow," or "didn't have any system." Others declared "they 

 would wait until the first of December, and make their old tea-kettles 

 do until then, for they wanted a ' Burnham.' " Now here it is the last 

 of November and we are still shipping at the rate of over 300 per 

 month. Next year will see us with twice the facilities for casting, but 

 we shall do twice the business if former years' experience counts for 

 anything. But instead of waiting until spring to pound you about 

 ordering timely, we are going to begin it now, and keep at it every 

 week or so until you wake up and get in line. 



It is the same way with your house. If you want it when you want 

 it, order it long before you want it. Spring will be here before you 

 know it. Send for circulars and catalogs after you have finished your 

 supper to-night. Lord & Burnham Company, Greenhouse De- 

 signers and Manufacturers, 1133 Broadway, cor. 26th Street, New 

 York. Boston Branch: 819 Tremont Building. 



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