Maiicii 3, ia03. 



The Weekly Florists' Review. 



563 



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THE RETAIL 



FLORIST 



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RETAIL ADVERTISING, 



Tlie following adv. has been sent to 

 us with request for an opinion as to its 

 value : 



CHRISTMAS FLOWERS. 



The wise man will tell you he does not want 

 cut flowers coming from Chicago and especially 

 at the holidays, as they will save them from 

 ten to twelve days to get high prices. Bny from 

 home growers to get Iresh stocli. We will have 

 enough to supply all Roses, ?1.2u per Oozeit: 

 <'arnationa from 50c to SI; violcLs. 25c per 

 bunch: poinsettias. 25c a large head; chrysan- 

 themums, large, ?2 per dozen; hyacinths. Cue: 

 daltodils, 60c. 



Also fine potted plants. In funeral designs 

 people have found that we lead, on account of 

 having at all times the most tlowers and b<'Pt 

 workmanship. Always 'phone or see us at 120 

 East Third street or at the West Knd Green- 

 house. 



Tlie printing of prices may have been 

 a good idea to dispel any false impres- 

 sions that may have arisen through the 

 items sometimes printed as to e.xtrava- 

 gant prices to be demanded for flowers 

 at Christmas, but it would seem as 

 though any special low quotations would 

 be a mistake at the holiday season. Not 

 knowing whether these prices are an 

 advance on the usual retail prices or 

 not, we are not in a position to say as 

 to their wisdom. 



The reference to "pickled" stock would 

 indicate that some competitor who had 

 no greenhouses of his own was being 

 pointed to. If so it was a mistake, 

 and will eventually do more harm than 

 good. It is bad policy to waste time 

 or money to belittle a competitor or to 

 run down his wares. Talk up your own 

 goods to the limit the subject will hon- 

 estly bear, and devote all your space to 

 it. It will pay better in every way, 

 to say nothing of the better feeling in 

 trade circles. 



It seems to us that the advertising of 

 all retail florists should be directed as 

 largely as possible to the development 

 of new buyers, and that all local florists 

 should endeavor to work together to this 

 end. A series of ad vs. telling the people 

 when and how to use flowers — and when 

 and how not to use them — would be of 

 benefit to all. Hold your old customers 

 by the right kind of service and make 

 new ones by wise advertising should, in 

 our opinion, be the rule to be followed 



A Bdnch 

 OF Violets, 

 Fresh and fragrant, carries 

 a meaning acceptable to every- 

 ONE. 



Matbe you used to send them 



to a CERTAIN LADY YEARS AGO. 



Have you given her many' since 

 the wedding? 



Take a bunch home with you 

 tonight and see how the 



THOUGHT OF IIER AS WELL AS THE 

 FLOWERS ARE APPRECIATED. 



A LARGE BUNCH WILL COST YOU 

 ONLY 50 CENTS. IsN'T THE SENTI- 

 ment worth it? 



Blank, the Florist. 



283 Fourth St. 



A series could be devised that would 

 cover each flower in its season. And 

 for any season a $2 or $3 box of nii.xfed 

 flowers would be appropriate. Special 

 advs. could be arranged to appeal to 

 3'oung men, to ladies giving dinners, etc., 

 to business men having "openings" at 

 their stores, etc. 



We shall be pleased to receive other 

 examples of advertising by retailers. 



sixth, a sheaf of wheat; seventh, brown 

 galax .leaves. 



It is a pretty conception admirably 

 carried out, and the engraving will, we 

 believe, be of veiy general interest to all 

 our readers. 



ROSES. 



Seasonable Hints. 



In every well regulated and up-to-date 

 establishment, there should be a system 

 of record-keeping. It is not only essen- 

 tial to know where we stand at the end 

 of the season, but is of fundamental use 

 in planning our next season's planting. 



To Icnow exactly how many blooms 

 each plant produces per season, and the 

 superficial space occupied by each plant 

 must of necessity be of great use to 

 every grower. But how few growers can 



Standing Wreath. Arranged by Alexander McConnell, New York. 



STANDING WREATH. 



Tlie aecunipauying engi-aving is from 

 a photogi-aph of a wreath of rare beauty 

 and elaborate design, ilhistrating the 

 seven ages of man, arranged by Mr. Alex- 

 ander McConnell, New York. 



The base is of leucothoe sprays, cycas 

 leaves and lilies, and the flowers used 

 to illustrate the seven ages are: First, 

 lily of the valley; second. Maid roses; 

 third. Bride roses; fourth, American 

 Beauty roses; fifth, longiflorum liliea; 



at the end of the season give any idea 

 of the cut of any one variety. This is 

 known only to those who have gone to 

 the trouble of compiling such statistics. 

 To keep a faithful record of the prod- 

 uct of each variety, a card with spaces 

 for each day of the month, should be 

 placed in each house, and each and every 

 bloom cut should be marked on it under 

 the heading of each variety, totalled at 

 the end of the month and entered in 

 the journal, so that comparisons may be 

 made with previous crops. 



