JUhch 26, 1003 



The Weekly Florists' Review, 



727 



The Group of Orchids referred to in Buffalo Notes. 



NEW YORK. 



Notwithstanding tliat Easier is still 

 nearly three weeks distant, it is quite 

 unnecessary to wait until that time to 

 foretell the usual aceoniplishments of the 

 Easter season. The weather is delight- 

 fully springlike; the retail stores are 

 crowded with blooming plants of every 

 description, the windows are filled with 

 brilliant coloring, all the novelties in 

 baskets and ribbons and vases are al- 

 ready exposed to public view, and every- 

 thing indicates perfect rcailiness for tiie 

 great spring festival so close at hand. 



Not only are the florists demonstrating 

 the close of the long and strenuous win- 

 ter, but the nurserymen are also much in 

 evidence. In tue usual places down near 

 the ferries and on the crowded streets 

 of lower New York, fruit trees, roses and 

 shrubs abound already in wonderful 

 profusion. At the auction sale on l''ri- 

 day last at Elliott's a large number of 

 gardeners were to be seen already laying 

 in stock for spring planting. The prices 

 obtained were most encouraging and tlie 

 sale itself was a success. The demand 

 for fancy evergreens is universal. 



The wholesale cut flower market is 

 still depressed, and there .seems to be 

 little hope of any real improvement until 

 the week before Easter. Tlie quality of 

 the stock, however, being sent to market 

 is superb. Lawson carnations are espe- 

 cially fine at this time and are the most 

 striking decoration of the retailers' win- 

 dows. 



Small & Sons devoted on Friday one 

 entire window- to this variety, and the 

 effect was most brilliantly backed by 

 immense cybotium ferns, illuminated by 

 innumerable electric lights. 



A visit to the principal growers of 



blooming plants in this section finds 

 every one without exception prepared for 

 what they unite in prophesying the 

 greatest plant Easter of this generation. 

 There will be Crimson Ramblers in enor- 

 mous quantities, and already every re- 

 tail establishment has them on sale. 

 Azaleas are wonderfully developed, and, 

 in fact, before Easter arrives there will 

 be no complaint to make concerning the 

 non-readiness of anything. 



One of the most interesting decora- 

 tions of the past week was that given at 

 the New York Yacht Club by Commodore 

 Iselin. Louis Zocchetto of the "Rosery" 

 was the artist, and orchids, gardenias, 

 .\merican Beauty and Liberty roses, with 

 an abundance of wild smilax, were used 

 in the decoration. The guests were all 

 millionaires, each menu was unique and 

 hand-painted and a work of art, and 

 what made the occasion of special inter- 

 est was the presence of the American 

 Cup. which Lipton will trv once more to 

 "lift" this fall. 



Many more changes are likely to be 

 made this spring in the location of lead- 

 ing retailers, not only on Broadway and 

 Fifth avenue, but on Madison avenue as 

 well. Owing to the wonderful building 

 boom many old-established houses are 

 obliged to secure new quarters. 



Mr. Will Siebrecht has been sympa- 

 thizing with an old gentleman of Bible 

 History by the name of Job during the 

 past ten days, and has been confined to 

 his home, so serious has been the afflic- 

 tion. 



Mr. William Ivervan has severed his 

 connection with the Kervan Co., and is 

 now associated witn Miss McNeice in the 

 little flower shop at 3.59 Fifth avenue. 



The demand for Mr. Saltford's book on 



"How to Grow 'Violets" has been so great 

 that the first edition has been exhausted, 

 and liereafter the price will be 50 cents. 

 Those who have purchased it consider it 

 a most valuable treatise on the subject. 



Mile. Jonot, of Detroit, has opened a 

 retail store in the Equitable Building, 

 120 Broadway, and has the distinction 

 of being the only lady florist in the great 

 wealthy down-town district. She is a 

 charming young lady of considerable ex- 

 perience and is associated with her 

 mother in the enterprise which has 

 opened most auspiciously and which 

 ju'omises to be a great success. 



It is rumored that three prominent re- 

 tailers of the city have rented a large 

 building on 28th street, now in process 

 of rebuilding, for the purpose of both a 

 wholesale and retail business. The opin- 

 ion also is general that one of the whole- 

 sale Brooklyn florists has leased the store 

 at 58 West 28th street, with the inten- 

 tion of opening a branch wholesale de- 

 ])artment there, but investigation finds 

 this enterprise unfounded. 



One of the most prominent wholesalers 

 of New York has near completion a book 

 which will be called "Tliirty Years in 

 the Wholesale Florist Business" and 

 which promises to be a most interesting 

 production. No one is better fitted than 

 the author, both by education and expe- 

 rience, for the writing of such a volume, 

 and its issue will be awaited anxiously. 

 Some estimate of the enormous quantity 

 of cut lilies to be offered at Easter may 

 be had from the fact that in addition to 

 a great number in pots, John Y'oung 

 alone will handle over twenty thousand 

 cut blooms. Mr. Young estimates the 

 average price of these to not go above fif- 

 teen dollars per hundred, and he is pretty 

 good authority on the subjec't, 



Moses Purdy, of the old firm of Purdy 

 Bros., is continuing the wholesale busi- 

 ness at 1590 Broadway. 



Mr. B. J. Slinn visited the Carlisle 

 Nursery Co. last week at Carlisle, Pa., 

 and was the guest of Jlr. Lindner, a 

 wealthy shoe manufacturer of that city, 

 who has undertaken the nursery and 

 florist business in addition to his regu- 

 lar occupation, and who has already six 

 Houses, 300 by 25, devoted to cut flow- 

 ers, and is building one this season 650 

 feet in length for roses. 



Jack Gunther, who has been associated 

 with his brother during the last fourteen 

 years in the wholesale business, will 

 celebrate his twenty-ninth birthday with 

 a theater party given his many friends, 

 on that occasion, which happens to be 

 the very day on which the "Easter num- 

 ber" of the Review is printed. Gunther 

 is handling a great many daffodils — 

 "Princeps" and "Golden Spur" — an aver- 

 age of twenty thousand weekly shipped 

 from the south ; and expects a very large 

 shipment of these flowers for Easter. 



Fred Lentz, for many years with D. 

 Clark's Sons, of upper Broadway, will 

 be married on March 30, and his many 

 friends extend congratulations. 



David Clarke's Sons, whose store is 

 one of the roomiest and most convenient 

 in the world, have a magnificent display 

 already of Easter plants and have ar- 

 ranged for an enormous trade this lias- 

 ter, drawing largely upon their own 

 greenhouses for blooming stock as well 

 as on every great grower of this vicinity. 

 This house was established in 1849, and 

 its progress since that time has been 

 continuous. The Messrs. Clarke are 

 young gentlemen of sterling integrity 

 and tireless energy, and their constant 



