728 



The Weekly Florists' Review. 



March 26, 1903. 



devotion to the interests of their cus- 

 tomers is proverbial. They report a 

 large out-of-town busine.ss amongst the 

 prominent florists of the country. 



J. B. Phillips, Jr.. after six months' 

 experience with one of the leading flor- 

 ist houses of Coloiado Springs, has re- 

 turned to Brooklyn and is again a.sso- 

 ciated with his father in the Fulton 

 street store of that city. He has some 

 very pleasant things to say of his expe- 

 rience in the great west, and of the 

 wonderful future for floriculture which 

 is being developed there. 



Mr. Langjahr, the Brooklyn florist, 

 had the misfortune to lose one of his 

 horses suddenly last week, so when he 

 opens that new establishment in New 

 York, he may decide to "make it an 

 automobile" after all. Jlr. Jjangjahr 

 will attend the ro.se show this week at 

 Philadelphia. 



Messrs. Hicks & Crawbuck are a \ery 

 bus.y firm these days with their two es- 

 tablishments in New York and Brooklyn, 

 and have added largely during the past 

 few weeks to their list of growers. They 

 are doing quite an extensive bu-siness in 

 shipping out-of-town orders and are much 

 encouraged with the prospects for the 

 Easter trade. 



Sigmund Gellcr, the manufacturer and 

 importer of florist supplies, has a fine 

 assortment of Ea,ster stock of all kinds, 

 which is being disposed of rapidly. This 

 gentleman's business has grown steadily, 

 and the present season promises to be the 

 largest of his experience. Mr. Geller is 

 a genial gentleman of engaging manners 

 and addre-ss, and his circle of business 

 friends seems to be constantly growing. 



Tlie spring business of H. H. Berger & 

 Co. has been most encouraging, and com- 

 plete shipments of everything in stock 

 ia many lines is reported. As the season 

 progresses the demand has increased, and 

 the many years this firm has been in 

 business since its inception in San Fran- 

 cisco until the present has established its 

 reputation for business promptness and 

 .square dealing among the very best estab- 

 lishments of its class in this country. 



The retail biLsiness of Peter Henderson 

 & Co.. on Cortlandt street, is j)henomeiial 

 this year to date. An immense iiumbei' 

 of additional salesmen are employed, and 

 the huge store is crowded constantly. No 

 such opening of the planting season has 

 ever been known here, the early spring 

 and .the large addition to the ranks of 

 the commuters doubtless accounting 

 for it. 



J. M. Thorburn & Co. reported a simi- 

 lar condition of things in both their 

 wholesale and retail departments, and 

 are apparently overwhelmed with busi- 

 ness. It is no small honor to be able to 

 place at the head of their announcement 

 the fact of its establishment one hundred 

 and one years ago. 



Reed & Keller's advertisement in the 

 Easter number tells very plainly of the 

 splendid novelties and inventions for 

 which this firm is noted and by means 

 of which, united with their enter])rise. 

 they are known amongst the leading flor- 

 ist supply houses of the world. Orders 

 not only for the general line of necessi- 

 ties for Easter, but particularly for the 

 new goods referred to in their advertise- 

 ment, have been far beyond their expecta- 

 tions and their immense force is busy day 

 and night. 



The John J. Crooke Co. find their new 

 quarters on Avenue D a wonderful im- 

 provement in ever,v lespect, as compared 

 with the old stand. This establishment 



is fully up to date, with facilities un- 

 equalled, to maintain its reputation as 

 the leading foil house of America. 



Dunne & Co., w^hose horticultural sup- 

 ply house has become"a household word," 

 repoited a tremendous demand this sea- 

 son for their rustic construction work, 

 of which they claim now to be the prin- 

 cipal producers in this country. Their 

 factory is working overtime, and their 

 store on West 30th street has been trans- 

 formed into an office, and center for 

 sample exhibitions. 



W. Elliott & Sons are sharing in the 

 universal prosperity that seems to be the 

 heritage of the seedsmen this spring, and 

 with their busy Tuesday and Friday auc- 

 tions added, the genial head of the house 

 will have earned a day's recreation at 

 the club's July outing. 



Mr. Ward has icturned from his 

 southern trip in good health and rc-adv 

 for the strenuous carnation rooted-cut- 

 ting season, which is now in full blast. 

 There is a wonderful demand for his 

 novelties of this year's introduction, and 

 we shall have the pleasure shortl.v of 

 commenting at further length upon the 

 wonderful tilings accomplished by the 

 ( 'ottage Gardens from personal ol)Scrva- 

 tion. 



It was '"Blue Monda.v " this week in 

 the wholesale market. Yiolets are still 

 in the "drug' business. Every woman in 

 New York could wear a buncli and "still 

 there is room." No use ttilkin," prices. 

 If any man wants 10,000 a .tiO bill 

 w(nild walk away with the k.t. Smilax 

 is increasing in value, and lilies begin 

 to hold up their value in ant-.cipatiou of 

 Ivaster. Orchids maintain their prestige 

 and price and are not over-abiii'.Jaut 



.\ visit to Herrmann's, on Iji^t :!4th 

 street, found the passagewavs of the bi'» 

 warehouse so crowded with jiacked boxes 

 for Easter sales that locomotion was lif- 

 ficult. Tliis house grows .yearly, and 

 maintains its good rcp\ite and adds dailv 

 to its customers. 



L. J. Kreshover calls this his banner 

 .vear. The (piantit.v of wild sn;i!a\ he 

 handles would decorate ever ■ .June wed- 

 ding of all the years since the flood. His 

 business connections in the south five 

 him superior facilities, and he numbers 

 amongst his customers the "crcaii. of the 

 trade." Mr. Kreshover contcmplales a 

 tri|) to Europe this summer. 



Alex. JlcConnell. of Fifth avenue, will 

 have a grand exliibit this Easter, utiliz- 

 ing his "annex" as iisual and "bulging its 

 sides," as is his custom, with the best 

 that can be grown. His new catalogue 

 this year is a gem. and his landscape 

 work no small part of his enormous busi- 

 ness. 



Siebrecht & Son can now rejoice in the 

 possession of the best facilities for their 

 l)usiness they have ever enjoyed. Noth- 

 ing quite so handy nor complete any 

 where, with their big conservatorv and 

 greenhouse in the very center of the 

 greatest society avenue of the continent. 

 Their windows are a flower show in 

 themselves. 



Wadley & Smythe are making eaily 

 pre|)arations for their Newport branch, 

 which enjoys the exceptional advanlag'' 

 of most favorable location there. Their 

 plantings in that section aggregate an 

 immense amount yearly. The store on 

 Fifth avenue is resplendent already in 

 Easter garb. 



The ribbon houses of Lion & Wertheim- 

 er and Schloss Bro». report advance sales 

 to florists of their "special brands" far 

 in advance of any former years, liotli 



establishments have some exceptional 

 bargains and novelties. 



N. Lecakes has been out of the city 

 during the past week on a business trip 

 amongst his supply houses and has a big 

 force at work in Easter preparations. 



ilr. Traendly, of Traendly & Schenck, 

 reports an unusual interest already man- 

 ifest concerning the club's annual outing 

 July 1. and the jirograra is already 

 pretty well coinplc'te with advantageous 

 contracts. 



Riedel & Co. are fast increasing tlieir 

 clientele and seem much satisfied with 

 their venture to date. Their growers' 

 list is increasing weekly, and they have 

 several attractive schemes "up their 

 sleeves." 



The veteran .T. .T. Perkins is quae de- 

 lighted with his "liranch.'' and under 

 K. W.'s management, with repairs, paint- 

 ing and artistic window dressing, it looks 

 as if it had "come to stay." 



Wm. Sampson finds "paddling his own 

 canoe'' at the Coogan building quite as 

 pleasant sailing as he anticipated, and 

 a growing demand for his specialties. 



Alex. Guttman will .^oon occupy the 

 entire building at 52 West 20th street 

 and so keep in touch constantly with his 

 constituency. Numerous improvements 

 are contemplated and additional room for 

 his advancing wliolesale business. 



James A. Hammond finds his plant de- 

 partment quite beyond his space and 

 could easily use double the size of his 

 present quarters. He has a great stock 

 of plants this season for the Easter de- 

 mand and will have thousands of them 

 "open for ins|)ection." 



"Extra quality" continues to be the 

 brand emlda/oned on the stock handled 

 by Walter Sheridan. There will be 

 "enough and to spare,'' as always, for 

 Easter and for every da.v in the year. 

 Roses and carnations are the specialties 

 here and have been since 1882. 



The "Pioneer House'' still opens at 6 

 a. m.. and has and will till the wholesale 

 cut flower business vanishes from the 

 earth. The .years deal lightly with J. K. 

 — his bowling is ))henomenal — and, like 

 all "early birds." he continues to catch 

 the wide-awaki' "worms," as lie deserves 

 to. 



Bradshaw & Hartman have had a 

 strenuous year, full of new enterjirises 

 and profitable ventures. The.y have leased 

 their ])resent quarters for a long term 

 and are awake to all opportunities that 

 present t)ienisi'lves and not slow to grasp 

 llieiii. 



Julius Lang's store is roomy, neat and 

 attractive, like its proprietor, and holds 

 "the even tenor of its wa.v.'' and has so 

 liiug that it lias become one of the West 

 ;50th street "landmarks.'' 



Ford Bros, tind tlieir enlarged store 

 even now not sufliciently ample for the 

 Immense .shipments that come to them. 

 Thev anticipate an old time Easter, with 

 some varieties aggregating be.vond the 

 100.000 on Saturday, a not unusual event 

 with them. 



The "Lily King" was never so happy 

 in Easter facilities as now. Tne conscrva- 

 tor.v is "just tlie thing he needed." and 

 the shipments arranged for of the Easter 

 flower cut and in pots, will enable him 

 easil.y to maintain his title. 



It is a pleasure to introduce to flori- 

 culture one of its most enterprising con- 

 stituents, so that the trade may greet 

 him "face to face.'' ilr. Ghormley is a 

 gentleman whose greeting in our adver- 

 tising pages brings him in touch with 

 growers everywhere, so that you can no 



