836 



The Weekly Florists^ Review. 



April 0, 1903. 



much out of center. It is best reached 

 from the Back Bay railway station, or by 

 .surface electric to corner of Boylston and 

 Berkeley streets, or by elevated cars to 

 Pleasant street. Columbus avenue sur- 

 face cars and other lines also i^ass the 

 door, but can accommodate only a few 

 who are connected with the business. 

 The phone numbers are "Tremont 47" 

 and "Tremont 48." 



In last week's Review an injustice was 

 done Geo. E. Buxton's new carnation, 

 Marion Buxton. It scored 85 points in- 

 stead of 82 as there given, and received 

 a certificate to that effect. 



J. S. Mantek. 



NEW YORK. 



Tlie great week of all the year came in 

 with storm and wintry blasts and snow. 

 The official temperature was 28 degrees 

 and the average for the day was almost 

 at the freezing point. Last week's pre- 

 dictions were for "most disagreeable 

 weather between this and Easter" and 

 here it is. I shall add weather prophe- 

 cies to the weekly news hereafter. Now 

 we may safely assure every one inter- 

 ested, of charming temperature, sunny 

 skies and an ideal Easter. The cold 

 will be welcome to the plantsmen for it 

 will retard the too rapidly opening bloom 

 while the cut flower growers will add 

 strength and color and abundance to 

 their supply so that there is now the 

 assurance of "enough and to spare." 

 Even violets, which have been retrograd- 

 ing for weeks in size and beauty, will 

 make one last and successful effort to 

 command attention, so that it may now 

 be safely said, never were prospects so 

 encouraging for a profitable Easter and 

 for all concerned. 



An abundance of gayety in weddings 

 and dinners amongst the society people is 

 already assured and bookings for ban- 

 quets and festivities lasting for weeks are 

 already made. One of the notable wed- 

 dings to be is the Nielson-Vanderbilt af- 

 fair at Newport, April 14, which has 

 been secured by Wadley & Smythe of 

 •Fifth avenue. The immense cottage of 

 the Nielsons will be decorated "regard- 

 less of cost" which is the kind of an 

 order that comes none too often, and 

 makes the sun shine when it lights on 

 the fortunate possessor. Orchids, lilies, 

 white roses and American Beauties will 

 be largely used, \vith oceans of palms, 

 bays and wild smilax. No expense will 

 be spared and "no limit" is put upon the 

 decorators, the orders being to "make it 

 the finest floral effect ever seen." 



To describe the window decorations for 

 Easter week separately would be an 

 interminable duty and savor of repeti- 

 tion, for every retail store in the metrop- 

 olis worthy of the name, displays all 

 the taste and ingenuity of which it is 

 possessed and utilizes the same class of 

 stock in producing beautiful effects. The 

 windows will be "all a matter of taste," 

 and CVimson Ramblers, azaleas, rhodo- 

 dendrons, acacias, bougainvilleas, gen- 

 istas and lilies will in every case form 

 the foundation of the picture. Some will 

 utilize electric effects profusely; others 

 will lean to novelties in construction, in 

 bird's nests, autos and baskets. One of 

 the large windows is brilliant in golden 

 chariots and miniature velvet trunks. 

 Great vases of the choicest ware are to 

 be seen in another, and as the week pro- 

 gresses, something novel and never before 

 seen is sure to materialize. Next week 

 the photographs can better tell the story. 



Not a perfect plant of the growers ahy-i 

 where has been left unsold. 



Next Monday evening the New York 

 Florists' Club holds its regular monthly 

 meeting at the new rooms. Grand Opera 

 House building, corner of Eighth avenue 

 and Twenty-third street, and asks a full 

 attendance at the "dedicatory services." 

 There will be "something doing" and 

 special efforts will be made hereafter 

 to have these monthly gatherings worthy 

 of the club and the splendid temporary 

 home which it has secured. 



This will be rose night and novelties 

 in plants and flowers will also be on 

 exhibition. After the Easter strain the 

 evening's rest and recreation will be most 

 welcome. The outing arrangements are 

 progi-essing most favorably and these 

 with other matters of interest should in- 

 sure a large attendance. 



Tlie planting of roses and shrubs by 

 the suburbanites has reached this season 

 enormous proportions. As many as ten 

 of the largest department stores of New 

 York are handling these commodities this 

 spring as well as seeds, bulbs and bloom- 

 ing plants and palms. Legitimate florists 

 do not complain of this department as 

 results are ultimately favorable to the 

 gaining of common sense customers. But 

 with the nurseryman whose profits came 

 through the selling of roses and shrubs 

 at a dollar each through agents, it is 

 altogether different. 



fi. H. Joosten will move on May 1 to 

 his new store at 201 West street, where 

 he will have ample accommodations and 

 light, and a roomy office. 



The Chadborn Mfg. Co., of Newburg, 

 finds present quarters entirely inade- 

 quate for its rapidly growing business 

 and contemplates the erection of a large 

 factory this spring. 



Benj. Hammond reports complete re- 

 covery of health and a splendid year's 

 business at Fishkill Landing where for 

 eighteen years his present enterprise has 

 been conducted. Mr. Hammond com- 

 menced his pharmaceutical work at Mt. 

 Kisko in 1873. All the articles manufac- 

 tured by him are his own invention and 

 his famous "slug shot" endears him par- 

 ticularly to florists. 



His establishment is very complete 

 and is built on piles that were driven 

 thirty feet into the soil and water on the 

 banks of the Hudson. It is convenient 

 to all railroads and the many commodi- 

 ties handled by Mr. Hammond keep him 

 busy all the year. His ten weeks' ill- 

 ness since the convention was about the 

 hardest "slug shot" that ever hit him, 

 and his recovery was slow. But if there 

 are any mountains around Milwaukee no 

 doubt of his climbing them at the next 

 convention. 



Henry Hession, of Madison avenue, is 

 building two iron frame houses 25x150 

 each. They are being erected and heated 

 by John A. ScoUay, of Brooklyn, and the 

 Scollay Invincible hot water boiler will 

 be used. 



J. A. Millang (the Beauty King, in 

 more ways than one) anticipates a great 

 cut flower Easter with a fair rise in value 

 but no exorbitant advances. He claims 

 a supply assured sufficient for all the 

 buyers that apply and amongst his ship- 

 pers are some of the greatest growers of 

 the country. 



That a plant market may be erected on 

 the old Clinton market site seems possi- 

 ble. The aldermen are to be interested 

 and an appropriation asked for. If this 

 is a case of "Ask and ye shall receive" it 



.'will be an "answer to prayer" that will 

 convert many a sceptic. 



Peter Crowe stopped over on his return 

 from the rose convention, and'has decided 

 to retire from his rose growing responsi- 

 bilities while the "honors are thick upon 

 him" and devote himself to his wonder- 

 ful new fern Croweanum which takes its 

 place among the greatest "fern discover- 

 ies" of the century. 



Many of the wholesalers are handling 

 blooming plants and lilifes in pots for 

 Easter. In fact very few of the stores 

 in the wholesale district are without 

 them. 



A meeting of the wholesale trade in 

 cut flowers was held Friday, March 27, 

 at 2:00 p. m., at the Fifth Avenue Hotel, 

 for the purpose of discussing the project 

 of buying land and erecting a building 

 in which to center the wholesale trade. 

 Among those in attendance were repre- 

 sentatives of the New York Cut Flower 

 Co., John Donaldson, secretary Cut Flow- 

 er Exchange; Walter Sheridan, Ti'aendly 

 & Schenck, E. C. Horan, A. J. Guttman, 

 Charles Millang, G. Saltford, Ford Bros., 

 John J. Perkins and Frank Millang. A 

 committee was appointed to confer and 

 it is possible something practical may 

 ultimately evolve from the "mustard 

 seed" which has been planted. 



It is estimated that the warm weather 

 of the last week caused the premature 

 opening of at least 100,000 Easter lilies. 

 Fine flowers were closed out on Monday 

 as low as $35 per 1,000. This, doubtless, 

 caused the universal cut in Easter prices 

 of lilies in pots to 12 cents and cut 

 blooms to 10 cents, which prices are 

 likely to hold to the end of the week. 

 There is a possibility that cut lilies may 

 touch 8 cents, so abundant is the supply. 

 Conservative estimates as to the quantity 

 handled place the total at over half a 

 million in and around this city. 



W. Ghormley has a branch at 52 W. 

 Twenty-eighth street crowded with 

 azaleas and lilies in addition to special 

 shelving in his own store where 3,000 

 plants and 15,000 cut blooms will be in- 

 stalled. 



At John Young's, the big store is 

 crowded with an enormous quantity of 

 lilies, fully 25,000 flowers being handled 

 and an annex being necessary for the 

 overflow. 



Charley Millang, the "Lily King," pro- 

 poses to maintain his title and has rented 

 the big store corner of Sixth avenue and 

 Twenty-ninth street for his surplus, as 

 well as doubling the size of his green- 

 house which will be made permanent, so 

 well pleased is he with the experience 

 in the plant line during the past six 

 months. He says he will have over 4,000 

 plants in pots and 25,000 cut blooms in 

 lilies alone. 



Hammond will have a grand stock of 

 orange trees and violet plants; out of 

 over 4,000 of the latter, 3,000 already 

 being sold. 



Perkins' branch store is already stocked 

 with flowering plants of every descrip- 

 tion. 



Small had an unique window this 

 week — a bed of scarlet geraniums with 

 sod edging and a perfect coimterpart in 

 every respect of a natural bed of these 

 plants. 



Thorley's branch this year is at the 

 corner of • Twenty-eighth street and 

 Broadway, in the basement. 



Warrendorff will occupy his new store 

 on Twenty-eighth street in time for the 

 Easter trade. His window on Broadway 



