Apkil 23, 1903. 



The Weekly Florists' Review, 



9n 





THE RETAIL 



FLORIST 



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NEW YORK STORES AT EASTER. 



We present in this issue a number of 

 views in New Yorlc stores at Easter from 

 photographs taken specially for the Re- 

 view. Others will 9ppear in the follow- 

 ing issues. 



The first picture shows a corner in 

 the store of Alexander McConnell, at 

 Fifth avenue and Forty-fifth street. The 

 view is toward the street front. Back 

 of the camera were the offices and a 

 host of assistants who were too modest 

 to step forward. Across the street was 

 a well filled annex. Mr. McConnell says 

 his Easter trade was the best in his manj' 

 years' experience. 



quarters at 1144 Broadway. The spe- 

 cialties here were Ramblers and bou- 

 gainvilleas. Not a plant remained un- 

 sold on Easter Sunday. 



The view of Wadley & Smythe's Fifth 

 avenue store gives but a slight idea of 

 the fine decoration of this handsome 

 store. The window was particularly fine. 

 About one-third of the store is seen in 

 the picture, with Mr. Bert Wadley in 

 the foreground and Mr. Wadley, Sr., 

 beyond. Mr. Smythe was out buying 

 lilies for the Vanderbilt wedding. "The 

 store extends fifty feet beyond the ice 

 box. 



The view of The Rosary, conducted 



ceiling, offices, ice box and other con- 

 veniences. Mr. Rossow is an able man- 

 ager and his daily window effects are 

 unique and artistic. Mr. Young made 

 grand displays in all his stores, and lit- 

 tle was left when Sunday's parade had 

 disintegrated. 



ROSES. 



Seasonable Hints. 



'As the plants in the bench have now 

 attained their maximum size and the 

 soil in the bench has become deficient 

 in the elements necessary for their sup- 

 port, if we wish to retain size and 

 quality of bloom during the weeks of 

 warm weather between now and replant- 

 ing time, we must find some way of 

 supplying this food and administer it in 

 such a form that the plants can make 

 immediate use of it. Tliis can be done 

 to a certain extent by giving it in the 

 liquid form, as in this form it is most 

 easily assimilated. Unfortunately it has 

 been proved beyond a doubt that a too 

 frequent use of liquid food is at any 

 season very detrimental to the health 



View in the store of Alex. McConnell, New York, at Easter. 



The view of the store of David Clarke's 

 Sous, on Broadway, gives but a limited 

 idea of its size and shows only about 

 one-fourth of the fioor space. The of- 

 fices are at the left and continue the en- 

 tire length of the store. The stock had 

 been largely depleted when the photo- 

 graph was taken. Tlie Easter business 

 here was the largest ever enjoyed by 

 this house and nothing was left unsold. 



The display by Mackintosh was made 

 in the store at 1192 Broadway, occupied 

 by him for some years past. On May 

 1st he ^vill occupy more commodious 



by J. H. Troy, president of the New 

 York Florists' Club, gives a good idea 

 of the average Bon Ton New York floral 

 store as to size, conveniences and deco- 

 ration. This was a bu.sy place Easter 

 week. Mr. Troy can be seen in the dis- 

 tance. A great deal of fancy stock was 

 sold and Japanese and other novelties 

 were abundant. The vases and baskets 

 and automobiles are clearly in evidence. 

 Thomas Young's new store on Fifth 

 avenue, near Forty-second street, is No. 

 3 of this gentleman's ventures, and a 

 beautiful store it is, with its handsome 



of the plants and also reduces the qual- 

 ity of the blooms, particularly if they 

 are entirely dependent on this form of 

 food. 



As the warm weather approaches the 

 roots become more active, and a heavy 

 growth of wood is forming there should 

 be at all times a reserve store of food 

 at hand from which to derive a con- 

 tinual sustenance, and so enable the 

 plants to form good wood, foliage and 

 bloom. To protect, encourage and feed 

 the young roots during the hot weather 

 a mulch containing the necessary ele- 



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