42 



HOBTICULTUBB 



January 11, 1918 



CLUBS AND SOCIETIES 



FLORISTS' CLUB OF PHILADEL- 

 PHIA. 

 The first regular meeting of the 

 new year was held on the 7th inst. 

 and was well attended by the growers 

 and their agents, the commission men, 

 and also by the retailers, the attrac- 

 tion being an address by a retailer, 

 Charles Henry Fox, entitled "The 

 Spirit of the Times." We hope to be 

 able to give this in full to our readers 

 as soon as space will permit. It will 

 prove very interesting reading. Mr. 

 Fox made a strong plea for co-opera- 

 tion between production and distribu- 

 tion by all those concerned. He was 

 followed by Wallace R. Pierson, of 

 Cromwell, Conn., who gave a spirited 

 talk on what was being done along 

 these lines by the New York Florists' 

 Club and the S. A. F. Among other 

 speakers were Edward Reid, C. H. 

 Grakelow, Walker P. Stokes, Mark P. 

 Mills, Charles E. Meehan, Leo Nies- 

 sen and Eugene Bernheimer. The 

 hammers were out all right and every- 

 body seemed to have a right good 

 time getting their accumulated 

 grouches off their chests. President 

 Thilow had hard work bringing the 

 meeting to a close an hour beyond 

 the usual time and had to suggest 

 having an adjourned session to fur- 

 ther discuss the matter before he was 

 finally allowed to let the gavel fall. 

 Adolph Farenwald gave one of the 

 best talks we have ever heard him 

 make and punctured a lot of foolish 

 notions advanced by the other side. 

 Charles E. Meehan was also wise co- 

 gent and to the point as usual. But 

 the wittiest of all was Leo Niessen, 

 who in his closing sentence said, "It 

 seems to me that all this get-together 

 business refers only to the times when 

 flowers are scarce." The essayist did 

 your correspondent the honor of 

 singling him out by saying that on 

 the publicity matter he had his pencil 

 too close to his nose and could not 

 see the point. This is terrible! First 

 they wanted to muzzle us and now 

 they want to indicate we are blind 

 with pencilitis. More work for the 

 undertaker; another good job for the 

 tombstone maker. Might as well be 

 dead as both dumb and blind! 



G. C. W. 



ELBERON HORTICULTURAL 

 SOCIETY. 

 The regular monthly meeting of this 

 society was held in Firemen's Hall, El- 

 beron, N. J., on Monday, Jan. 6. The 

 regular roiitine of business was trans- 

 acted, after which Joseph Manda o( 

 West Orange, presented the Boddlng- 

 ton medals for horticulture, which were 

 won by the following: Gold medal, 

 Geo. Masson; silver medal, W. R. Sey- 

 mour; bronze medal, C. O. Duncan. 

 Mr. Boddington has very kindly con- 

 sented to offer three more medals for 

 point competition during the coming 

 year. Awards on the evening's exhibits 

 were as follows: W. R. Seymour, for 

 white seedling carnation, x? points; 

 George Masson, for antirrhinums, 75; 

 Chas. O. Duncan, for mushrooms, 65; 

 Chas. DeWilde, for carnation White 

 Enchantress, 65. A certificate of cul- 

 ture was awarded to Mr. Seymour for 

 a fine vase of carnation Mrs. C. W. 

 Ward. The meeting was continued with 



a veiy interesting paper read by Thos. 

 Hambleton on the "Comparison of 

 Methods of Growing Exhibition Chrys- 

 anthemums Here and Abroad," a lively 

 and interesting discussion following. 

 It was decided to hold the annual 

 euchre and dance on Jan. 31. 



W. R. SEYMOUR, Asst. Sec. 



and to arrange for the coming annual 

 exhibition. The meeting is to be at 

 the oflBce of Vice-President Traendly, 

 131 W. 28th street, New York city. 



SOCIETY OF AMERICAN FLORISTS 

 AND ORNAMENTAL HORTI- 

 CULTURISTS. 



Officers— President, J. K. M. L. Farqu- 

 har, Boston, Mass.; vije-president, Theo 

 dore Wlrth, Minneapolis, Minn.; secretary, 

 .John Young, 54 W. 28th St., New York; 

 treasurer, W. F. Kastlng, BuEfalo, N. Y. 

 Next convention, Minneapolis, Minn., Aug. 

 19-22, 1918. 



For Full Information, Schedules, Space 

 for Trade Exhibition, etc.. Write to John 

 Young, Secretary and Manager for Trade 

 Exhibition, 54 West 28th Street, New York 

 City. 



President Farquhar has appointed 

 George Asmus, Chicago, a member of 

 the National Flower Show Committee 

 for a full term of six years to succeed 

 J. A. Valentine whose term expired 

 Dec. 31, 1912. JOHN YOUNG, Sec. 



AMERICAN CARNATION SOCIETY. 



Cottage Gardens Co., Queens, L. I., 

 register new carnation Vivid. Parent- 

 age, Fisher Seedling X Mrs. C. W. 

 Ward; color, vivid cerise; size, 3 1/2 

 inches; good habit, wiry stem; comes 

 info full crop very early. The color is 

 of remarkable brilliancy under arti- 

 ficial light. 



Baur & Steinkamp. Indianapolis, 

 Ind., register Radiance. Parentage, 

 Beacon X Scarlet seedling; color, deep 

 brilliant scarlet; size, Sy, inches; 

 flower perfectly circular in outline, 

 with deeply serrated petals; just full 

 enough, and built high in center; plant 

 strong and healthy; comes very quick- 

 ly after benching; extremly free In 

 producing blooms; never comes sleepy 

 or off color. A. F. J. BAUR, Sec. 



CLUB AND SOCIETY NOTES. 



The Cook County (111.) Florists' As- 

 sociation will nominate officers Thurs- 

 day, January 16. 



The Alabama State Horticultural So- 

 ciety will hold its next meeting in Bay 

 Minette on January 23-25, 1913. A 

 good program is being prepared. The 

 secretary is J. C. C. Price. 



The Lenox (Mass.) Horticultural 

 Society will hold its annual ball and 

 dinner in February. There will be 

 two flower shows this year, one on 

 August 20-21 and the other on October 

 22-23. 



The president of the American Rose 

 Society has called a meeting of the ex- 

 ecutive committee on Thursday, Jan. 

 17th, 1913, at 2 p. m., to consider va- 

 ious matters pertaining to the society 



A three-days meeting of the fruit 

 growers and nurserymen of Tennesse* 

 will be held in Nashville on January 

 29, 30 and 31, 1913. Reduced railroad 

 rates will be available for all in at- 

 tendance. Headquarters will be at th» 

 Maxwell House. Copies of the pro- 

 gram may be obtained on application 

 to the secretary, G. M. Bentley, Knox- 

 ville. Tenn. 



The Pasadena Horticultural Society 

 has elected officers for the coming year 

 as follows: President, James MacGll- 

 livray; vice-president, William Hutch- 

 inson; secretary, George H. Kennedy, 

 whose address is 497 Bradford street, 

 Pasadena, Cal.; treasurer, George P. 

 Nilsson, Jr.; financial secretary, Victor 

 M. Clements; sergeant-at-arms, Georgt 

 Marshall; trustee, Richard Thomns. 



TWO KINDS OF PUBLICITY. 



"Holiday flowers will be costly," 

 was the headline displayed in the New 

 York Herald for Sunday, Dec. 22d, 

 1912, with a half-column article, stat- 

 ing that prices would be raised 50 per 

 cent, over those of preceding Christ- 

 mas prices; that the entire stock with 

 a few minor exceptions of all growers 

 within easy reach of the metropolitan 

 wholesale dealers had been exhausted, 

 and that there was no possibility of 

 another cutting reaching the market in 

 time for Christmas. A prominent 

 wholesaler was given as authority for 

 this and a lot more, all of which was 

 detrimental to the flower trade of New 

 York City. 



When "Publicity" was brought up in 

 Chicago, I with a number of others 

 expected a real publicity campaign, 

 headed by the S. A. F. with all the lo- 

 cal clubs and associations as allies; 

 a vigorous handling of the press of tht» 

 United States from a positive point of 

 view and a strict censorship over all 

 negative matter such as the above and 

 other stupid articles. 



Our trade is developing In spite of 

 our lethargy but other business has 

 developed, one-hundred, two-hundred, 

 yes, some of them five-thousandfold 

 through the aid of the press. There is 

 no other one business in the world 

 that can adapt itself to press manipu- 

 lation as well as ours, and an up-to- 

 date newspaper man, assisted and ad- 

 vised by the good live wires we have 

 on our various publicity committees 

 would earn his salary ten times over. 



If the S. A. F. is not able to finance 

 such a proposition presuming that such 

 a man could be employed for, say, 

 $3000 per annum and allowing an addi- 

 tional $2000 for sundry expenses, I will 

 be one of 500 to give ten dollars a year 

 toward maintaining such a campaign 

 for at least five years and I am sure 

 there are 499 others in the S. A. F. who 

 will do the same. This is not decrying 

 the present publicity methods; it is the 

 one thing we can not have too much 

 of and the right kind of a newspaper 

 man could be a great help toward mak- 

 ing these local attempts successful. 



Local clubs could no doubt be in- 

 duced to contribute toward such a cam- 

 paign and I am sure our Lancaster 

 County Florists' Club would be right 

 in line with its contribution. 



ALBERT Ms HBRR. 



