122 



HORTICULTURE 



January 25, 1913 



Wholesale and Retail Florists 



You both will profit by using: McCray Refrigferators. Don't cut 

 down prices because of spoilage. Stop the spoilage. Our patented 

 refrigeration will keep your stock fresh because of the perfect circu- 

 lation of cold, dry air. 



McCray Refrigerators 



Are made not only in stock sizes but are built-to-order to suit your 

 requirements. Write to-day for our Free Catalog No. 73 which will 

 give you ideas to help you add to the attractiveness of your es- 

 tablishment. 



McCRAY REFRIGERATOR CO. 



653 Lake St., Kendallville, Ind. 



Chicago Office, 55 Wabash Ave. 

 New York Office. 231 West 42nd St. 



ALEX. McGONNELL 



S71 FIFTH AVENUE 

 NEW YORK CITY 



Telegraphic orders forwarded to any 

 part of tile United States. Canada, and 

 all principal cities of Europe. Orders 

 transferred or intrusted by the trade to 

 our selection for delivery on steamships 

 or elsewhere reteive special attention. 



Cost of Cabling Fort'ign Deliveries 

 Must be Prepaid 



Reference or cash maat accompany all 

 orders from unknown correspondents- 

 Cable Address, AI.EXCONNEI.L,. 



DAVID CLARKE'S SONS 



Deliver orders from any part of the country to 



New York City 

 Or GUT-GOINQ STEAMERS 



Write or tclt'iirraph 



2139-2141 Broadway, New York 



Telephone ].j")'-'-13o3 Columbus 



George M. Stumpp 



161 Fiftll Avt., Cot. E 5111) St 



NEW YORK CITY 



BROOKLYN 

 NEW YORK 



3 & 5 Greene Ave. 

 Tel. 6800 Prospect 



339-347 Greene Ave. Tel. 3908 Prospect 



A. WARENDORFF 



Invites accounts with florists having transfer orders 

 (or New York City and Vicinity. Artistic 



Work. Personal Attention. 



1193 Broadway, New York 



YOUNG & NUGENT 



42 West 28 St., NEW YORK 



"FLOWERS BY TELEGRAPH" 



PROVIDENCE, R. I. 



■^ iiMt all T. I. JOHNSTON & CO., 



Ntw Eiibnl PBkits 171 Weybgsset StrMt 



Of Interest to Retail 

 Florists 



Mckinley day or carnation 



DAY. 



This holiday, January 29th, is appro- 

 priately celebrated by making a spe- 

 cialty of the carnation. It is a mis- 

 take to lay stress on any one color, as 

 all colors are appropriate. Usually 

 there are plenty of carnations to dra%y 

 from at this date and store windows 

 should be decorated a week or so ahead 

 with appropriate flowers and show 

 cards. Also, if in line with the policy 

 of a store, the occasion shonld be fea- 

 tured in newspaper, street car, and 

 other outside adyertising. 



Like other holidays McKinley day is 

 a peg to hang a story on and boost 

 for business. Boutonieres and cor- 

 sage bouquets are the principal things 

 that appeal to the many: but a keen 

 eye ought to be out also for any din- 

 ner lecture or other public function, 

 and suggestions should be put forcibly 

 before the managers of such to appro- 

 priately blend patriotic sentiment on 

 account of the martyred president's 

 day. Baskets, vases and ribbons are in 

 order for the latter occasions, and a 

 full supply ought to be on hand for 

 suggestive purposes. A good idea Is 

 to have a display of ready-made bou- 

 tonieres and corsage bouquets, etc., in 

 the windows at popular prices so as to 

 catch the passing throng. Small cards 

 could also be printed and attached to 

 special items; such as "the McKinley 

 bunch:" "the McKinley basket:" and 

 so forth. This would focus attention 

 on the special day. in advance and set 

 people thinking, thus leading up to 

 business when the day arrived. 



Detroit, Mich, — The warm weather 

 is cutting great havoc in counter 

 sales and flower supplies both. Con- 

 sidering that Easter is coming so 

 early it will soon be a question as to 

 how" the great quantity of bulbous 

 stock can be disposed of profitably. 

 We are in that regard a good deal 

 like the dry goods merchant who must 

 have cold weather to dispose of his 

 woolens and every warm day is just 

 so much lost, still he has one advan- 

 tage over us and that is he can pack 

 it away for another season, which we 

 cannot do. 



THE ROSERY 



76 MAIDEN LANE 

 A.L.BAIMY, IM. Y. 



FLOWER DEUVERIES FOR ALBANY 

 AND VlCINrrY 



ALBANY, N', T. 



Flowers or Design Work 



DELIVERED IX .ALB.ANT AND VICINITY 

 ON TELEGK.AI'HIC ORD£R 



11 NORTH PEARL STREET, ALBANY, N. Y. 



Ehtahlinhed 1874 



FLORIST 



N. E. Cor. 44 St. & Madison ATenoe^ N. Y. City 



(Member Florists' Telegraph Delivery Asso.) 

 Flowers shipped on all Steamers. Special Correspon 

 dence in all the large cities of Europe and the British 

 Colonies. Telegraph and Cable address, Dardsflor. 



S A MUeIl MURRAY 



Kansas City, Mo. 

 913 Grand Ave. 



IVIember of the Florists* Telegraph Delivery. 



All Orders Given Prompt and Careful Attention 



Baltimore. Md. — The mild weather 

 we are having here is forcing the 

 season with a vengeance, and florists 

 are dreading the effect. At the writ- 

 ing of this report the temperature reg- 

 istered 86 degrees, and .lasminum 

 nudiflorum is blooming near the Wash- 

 ington Monument. 



George S. Kalb has had on exhibi- 

 tion at his home on Newberg avenue 

 a number of dandelion blossoms picked 

 from his lawn. 



The decorations for the Gould wed- 

 ding at New York this week were the 

 work of Alex. McConnell and used up 

 an enormous quantity of flowers but 

 under the conditions existing in this 

 wholesale market now this extra call 

 creates hardly a "ripple." The work 

 could not tall into better hands so 

 far as its carrying out is concerned 

 and, further, nobody can ever envy 

 any good luck which comes to that 

 popular and always courteous gentle- 

 man. 



