660 



HORTICULTUEE 



April 26, 1913 



Looking Price 

 Straight in the Face 



When you get a specification estimate on our 

 Pipe Frame House, the first thing you do is to 

 take a look at the price. If that price seems at 

 first glance to be about right — all is satisfactory 



If it is some highor tlian you have been paying 

 for all cypress houses, with heavy wooden plate 

 and other shade-casting, short-lived wooden mem- 

 bers, then without any further investigation, you 

 at once jump to the conclusion that L. & B. are 

 "high." 



Now, isn't that so? 



Let's look at this price question straight in the 

 face. Look at it from all points of view: Sup- 

 pose you are going to stock a house with carna- 

 tions — you are pretty careful to compare different 

 varieties, looking into their free blooming quali- 

 ties, strength and length of stems, and so on; 

 then you select the very best ones your money 

 can buy, because you know 

 that in the end you will n 

 get more blooms and more 

 money by making such a 

 selection. 



Then why allow yourself 

 to apply any less careful 

 investigating business 

 methods when buying a 

 greenhouse? 



Why not be equally as 

 fair with yourself and 

 make just as careful com- 

 parisons, point by point, 

 between our construction 

 and others? 



If you read carefully 

 over the list of materials 

 we furnish for our Pipe 

 Frame House, and check it 

 up, item for item, in com- 

 parison with the specifica- 

 tions for the other build of 

 houses, you will find that 

 in reality you are getting 

 from us not simply the 

 usual Pipe Frame house, 

 but one that is more than 

 half iron. Other estimates 

 you may have are for one 

 thing, while ours is an en- 



Viow lookin,u down 



A I 



.yards. Miliious of feet of cypress, air-drying for 

 j?reenbouse materials. Not a stick used in our 

 KfeenUouses tliat has not been air-drying for two 

 .vears. When milled, all sappy parts are cut out 

 and burned. Sapp.v parts are not used in our 

 greenhouses in any way. shape or manner. 



tirely different proposition. The other prices are 

 a little cheaper at the beginning, but if you will 

 give us half a chance we can show you how our 

 construction most certainly will cost you less in 

 the end. 



Things are different now than ten or twenty 

 years ago when men could make good money in 

 heavy, shade-casting houses. These same men 

 find themselves up against the stiffest kind of 

 game, to make satisfactory profits today, in com- 

 peting against growers without up-to-date, produc- 

 tive, repair-free houses. 



Still, on the other hand, if you want an all- 

 cypress house rather than our Pipe Frame or all- 

 Iron Frame, we can sell 

 you top notch materials as 

 i reasonable as anyone — 



quality of cypress and 

 smoothness of milling 

 taken into comparison. 

 Fact is, there is no green- 

 house concern in the coun- 

 try that has as many mil- 

 lion feet of air-dried ey- 

 press being turned into 

 greenhouse materials each 

 year. 



It is exceedingly bad 

 financing to build in a way 

 that you know means con- 

 stant repairs, and in a few 

 years, makes necessary the 

 complete tearing down and 

 replacing of your houses. 

 Such houses positively can- 

 n o t produce the highest 

 paying quality and quan- 

 tity — a n d such a prop- 

 erty if put on the mar- 

 ket practically brings noth- 

 ing. 



Building cheaply is a 

 losing game any way you 

 figure it. 

 Write us. 



Uleys in the cypress 



im <u© 



SALES OFFICES : 

 New York, 42nd Street BIdg. Boston, Tremont Bldg. 



Philadelphia, Franklin Bank BIdg. Chicago, Rookery BIdg. 



Rochester, Granite BIdg. 



FACTORIES: 

 Irvington, N. Y. Des Plaines, 111. 



