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HORTICULTURE 



April 19, 1913 



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THE FLORISTS' SUPPLY HOUSE OF AMERICA 



Our Display at the National Flower Show Was 



A NOTABLE SUCCESS 



Visitors crowded our booth continually, attracted by the ex- 

 tent and brilliancy of our display and especially the many 

 sterling novelties never shown before. Among these were 

 the Sunshine Baskets which leading retailers ordered in 

 quantity and which alone make a store most attractive. 



Our Silent Salesman Will Help You Out. Write For Him. 



BAYERSDORFER <a CO. 



1129 ARCH STREET, PHILADELPHIA. PA. 



OF INTEREST TO RETAIL FLORISTS 



LEAKAGE. 



There is more truth than poetry in 

 the old adage, "Wilful waste makes 

 ■woeful want," and this proverb should 

 fit itself snugly into the heart of the 

 retail store where the tremendous 

 waste is going on daily without being 

 noticed, except by the propiietois 

 when the bills are to be paid. 



To begin with, tte wire used for 

 funeral and bouquet work is a neces- 

 sity, and when a number of pieces fall 

 to the floor, they remain among the 

 stems and foliage awaiting the brush 

 to sw-eep it off to its resting place: 

 and if you should pick up these few 

 pieces of wire each time they fell and 

 kept this up for one year, I have a 

 grave doubt whether you would care 

 to carry the wire very far, owing to 

 its weight. 



Our next waste appears in green 

 goods, such as asparagus, ferns, etc. 

 Your method of keeping these when 

 received may he excellent; but what 

 about the few leaves left after work 

 has been completed? Have they been 

 put back in the proper place? No. 

 they have not. A few may be on the 

 fioor and more lying on the work 

 table to dry up; still more waste. 



It is a custom among most florists 

 to cover maiden-hair fern with wet 

 paper when not in use, and this Is 

 without doubt the best way of keep- 

 ing it without wilting, but when a 

 careless worker uses a few sprays and 



fails to cover it again, the draiigh; 

 caused by opening and closing cf the 

 ice chest door soon finishes the deli- 

 cate and unprotected adiantum; mor? 

 waste. 



Now come the insignificant fringes 

 of sphagnum moss so frequently seen 

 dangling from a design after teing 

 filled; had these fringes been trimmed 

 and the fragments gathered it would 

 startle you to know how many designs 

 could be mossed with this so-called 

 "waste" within the time of one 

 month. 



Again we see a fibre flower vase 

 badly broken at the top; to throw it 

 away spells "W-A-S-T-E." My ad- 

 vice is to saw away the broken edge, 

 and when you are making up a basket 

 of flowers to be arranged in water, set 

 the fibre vase in, holding it firm with 

 paper or moss packed between the bas- 

 ket and vase. 



Sticks, toothpicks and tinfoil cost 

 money when you want them; you are 

 throwing away money when you waste 

 them: frequently a piece of foil too 

 small is torn from the sheet, then a 

 larger piece is torn off, the smaller one 

 being thrown aside and crumpled up 

 unfit for further use. If you were to 

 weigh these discarded pieces of foil at 

 the period of one year you would be 

 surprised at your loss. 



Ribbon is the one big item where 

 waste can be figured up at once. 

 Through careless rutting a piece re- 

 mains at the end of the bolt, too small 



to he tied; it remains In the case un- 

 touched, many bolts following suit, 

 and in this way a tremendous waste is 

 carried on annually. 



Last, but not least, the dally waste 

 of cut flowers is overwhelming, such 

 as heads of roses, carnations, etc., be- 

 ing snapped from their stems, tram- 

 pled upon before being picked up and 

 left in boxes to wilt. This is a bigger 

 item than any of the above mentioned. 

 Again the old adage, "One fool can 

 spend more than 10 wise men can 

 earn." Mr. Storem.\n. 



ORDERS FOR 



NEW YORK 



WIRE OR PHONE TO 



MAX SCHLING 



22 West 59tl) Street, adjoining Plaza Hotel 



Best Florists in the Stutes as Reference'^ 



EUROPEAN ORDERS EXECUTED 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton Avenue, N. 



Rochester Phone 506. Ix)ng Dist. Bell Phone 91 



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