April 19, 1913 



HORTICULTURE 



593 



CO-OPERATIVE FLOWER GROW- 

 ERS' EXHIBITION. 



This show which took place on Sat- 

 urday. April 12, at the Flower Market 

 on Parli street, Boston, was a most 

 remarkable demonstration of the pos- 

 sibilities in such an enterprise wheu 

 undertaken with a united front and 

 will. The skill of Boston growers and 

 the art of Boston floral artists was 

 never in better evidence than on this 

 occasion. Of the latter line, indeed, it 

 may be said beyond fear of contradic- 

 tion that it was the finest exhibit of 

 floral design work ever presented in 

 Boston, in quality and excellence com- 

 paring favorably with that seen at the 

 recent International Exhibition in New 

 York. The entries comprised table 

 designs, wreaths, bridal bouquets, bas- 

 kets, etc., by Zinn, Penn, Comley, The 

 Rosary, Houghton, Wax, Hoffman and 

 McFarland. Worthy of especial men- 

 tion was a bridal bouquet of white 

 sweet peas by Zinn in which the grace- 

 ful trailing tufted sprays of Asparagus 

 pubescens took the place of the usual 

 baby ribbon in forming the "shower." 

 It was distinctly unique and lovely. 

 We have never seen anything more 

 beautiful in its way than a standing 

 wreath of pansies and Farleyense fern 

 by F. H. Houghton, in which the blend- 

 ing and contrasting of colors and the 

 posing of the flowers were done with 

 consummate skill. A wreath of Rich- 

 mond roses, Coelogyne and erica by 

 H. Comley was another impressive 

 piece, and Zinn showed a lovely 

 wreath combination of blue pansies 

 and Richmond roses. All the above- 

 named firms contributed several 

 pieces each and there was not one 

 which was not admirably done. Wax 

 showed the possibilities of yellow 

 daisies and corn flowers in basket 

 work, Hoffman the use of Mrs. Charles 

 Russell rose in high handled basket 

 with pale blue ribbon. The Rosary a 

 combination of Ward roses, Spanish 

 iris, sweet peas and lily of the valley; 

 J. McFarland a massive wreath of 

 white lilacs and lily of the valley, 

 Penn two charming bridal bouquets, 

 etc. 



The carnation exhibits were very ex- 

 tensive, many of the most able growers 

 of eastern New England being repre- 

 sented. Gorgeous, Mrs. C. W. Barron, 

 Princess Dagmar and all the other re- 

 cent sensations were seen in fine form. 

 Among the debutantes were John 

 Barr's giant white and pink striped 

 Mrs. B. P. Cheney and A. Roper's 

 bright pink seedling 1000. 



In the rose section the New England 

 Rose Company with Killarney Queen 

 and Pink Killarney, Charles Holbrow 

 and W. R. Morris with White Killar- 

 ney, Exeter Rose Conservatories, W. 

 H. Elliott and Neal E. Boyle with 

 Richmond, R. Montgomery with Mrs. 

 Ward, were among the leaders, and 

 Waban Rose Conservatories showed 

 among others their new rose Rex, a 

 brilliant crimson, deliciously scented 

 and for which we predict a proud fu- 

 ture. Snapdragons in almost count- 

 less ranks were shown by Jas. Wheel- 

 er, F. E. Palmer, Paul E. Richwagen, 

 W. S. Phelps and others. Wm. Sim, 

 of course, had a fine array of sweet 

 peas. L. E. Small and N. F. Comley 

 with cornflowers. Lively & Bond 

 and Mann Bros, with daffodils, W. 

 C. Ward with pansies, Ed. Wood 

 with superb Roman anemones, A. 

 F. Calder and J. H. Newman 



with violets, Edw. Bingham with prim- 

 roses, J. W. Simpson, N. A. Hudson 

 and several others with yellow daisies, 

 Robert McGorum with mignonette, 

 Mrs. J. F. Flood with callas, D. W. 

 Duncan with Marechal Niel roses, Ar- 

 thur Griffin, L. E. Small, J. W. Foote 

 and many others with carnations, were 

 among the demonstrators of the versa- 

 tile abilities of the market growers. 



In plants there were extensive 

 groups of decorative material by A. 

 Leuthy and W. T. Walke, geraniums 

 by A. F. Coolidge, miniature pelargoni- 



ADVERTISING TALKS 



BY 



Ralph M. Ward 



No. 6 



The man who doesn't advertise be- 

 cause he has "all the business he 

 can attend to" admits he is incapa- 

 ble of handling a large business. 

 He is satisfied and to be satisfied 

 in business means stagnation, for 

 business must either progress or 

 decline. The man who realizes his 

 business should be advertised and 

 neglects to do it, is a lazy man; a 

 lazy man is no worse than a dead 

 man, only he takes up more room. 

 Sometimes a florist can get an ad- 

 vantage in advertising for little 

 money. The recent New York 

 Flower Show was an instance; and 

 yet only two or three were smart 

 enough to grasp the opportunity. 

 The reflections cast upon some of 

 the New York retail florists for not 

 taking part will take some time to 

 wear off, and it will cost them more 

 in loss of business than participa- 

 tion would have cost, aside from 

 the publicity it would have given 

 them. The time has come when ad- 

 vertisers are going to win in the 

 florist business; and the time will 

 come when prices will be adver- 

 tised, too. The Flower Show was 

 a great advertisement for the busi- 

 ness; and for a greater Show which 

 should follow in New York. Sev- 

 eral of New York's leading retailers 

 should be thoroughly ashamed of 

 themselves for not taking part. 

 They had better look out — times 

 won't always be the same. It's 

 time now to let people know who 

 you are; what you are; where you 

 are; what you have to sell that will 

 benefit them to buy; and why they 

 should buy from you. There is 

 nothing better for the retailer than 

 such shows and there's no business 

 on earth to compare with the 

 flower business in opportunities to 

 write beautiful, entertaining and in- 

 structive advertisements. 



ums by E. K. Farr, roses and hydran- 

 geas by A. M. Davenport, and a new 

 reservoir window box filled with ivy 

 geraniums by John D. Twombly. 



LIST OF AWARDS. 

 ROSES — Vases of 25. 



1. Kill.Trney, Wax Bros.' cup— New 

 England Rose Conservatories. 



2. Richmond, S. Hoffman prize — Exeter 

 Rose Conservatories. 



3. White Killarney. A. T. Stearns Lum- 

 ber Co. cup— New England Rose Conserva- 

 tories. _ . „, 



4. Killarney, Dark Pink, J. A. Zinn 

 watch— Waban Rose Conservatories. 



5. American Beauty, Market prize- 

 New England Rose Conservatories. 



6. Mrs. Aarou W ard. D. J. Lamey, cut 

 glass -W. H. Elliott. 



7. Lady Hilliugdon, S. J. Dangel, cut 

 glass — -New England Rose Conservatories. 



8. Killarney, Pettier, Fislie, Rawson 

 prize — W. H. Morris. 



1>. Richmond, T. J. Grey Co. prize — 

 N. E. Boyle. 



10. White Killarney, .1. M. Cohen cup— 

 W. H. Morris. 



11. Dark Pink Killarney, Joseph Breck, 

 cut ghiss, I'ase ot 50 — No entry. 



12. Mrs. Aaron Ward, W. Holden, cut 

 glass — Robert Muatgomery. 



13. Lady Hillingdon. Means & Thatcher, 

 cut glass — Robert Montgomery. 



14. Best new rose of 1913 or undissemi- 

 natcd, Boston Plate A: Window Glass Co. 

 prim — Waban Rose Conservatories. 



15. Sweepstake prize in jbove classes 

 for best vase of roses, H. Penn silver cup 

 — Waban R )se Conservatories. 



CARNATIONS— Vases of 50. 



Ifl. VVhitp. Pliilip Keinstein, cut glass — 

 L. E. Small, with White Wonder. 



17. Scarlet. Henry R. Comley, cut glass 

 — C. S. Strjut, wiih Beacon. 



IS. Light Pink, H. T. Capers, cut glass 

 — C. S. Struut, with Pink Delight. 



19. Dark Pink, Braman, Dow & Co., cut 

 glass — Arthur Grithn, with Gioriosa. 



20, Crimson. Market, cut glass — W. R. 

 Nicliolson, with Pocahontas. 



21 Variegated, Johnson Knight, cut 

 glass — James Wheeler, with Benora. 



22. Seedling not disseminated, John Mc- 

 Farland, cut glass — Patten & Co., with 

 Princess Dagmar. 



23. Seedling, White, not disseminated — 

 Altert Roper, with No. 24. 



24. Seedling, Red, not disseminated — 

 Albert Roper, with No. 302. 



25. Seedling, Dark Pink, not dissemi- 

 nated—Albert Roper, with No. 1000. 



20. Seedling, Light Pink, not dissemi- 

 nated — J. H. Leach & Son. 



27. Seedling, Scarlet, not disseminated — 

 No entries. 



28. Seedling, Variegated, not dissemi- 

 nated — John Barr, with Mrs. B. P. Cheney. 



29. Vase ot lOO Carnations, any color, 

 Robert Montgomery cup — Patten & Co., 

 with Princess Dagmar. 



30. Vase of 100 mixed Carnations, 

 limited to G varieties, B. A. McGinty, cut 

 glass — Patten & Co. 



VIOLETS— 100 Blooms. 



31. Lady Hume Campbell— 1st, H. F. 

 Calder; 2nd, Fred Sly. 



32. Any other double— H. F. Calder. 

 :i3. Princess of Wales — J. F. Newman. 



SNAPDRAGONS— Vases of 25. 

 M. Wliite— W, S. Phelps. 

 Pink— Fred E. Palmer 

 Red — No entries. 

 Variegated — James Wheeler. 

 Yellow — James Wheeler. 

 Vase 50 spikes, any color, Ruisell 

 Norton Co., cut glass — James Wheeler. 



MISCELLANEOUS. 



40. Marguerites, vase lOti yellow — l«t, 

 J. W. Simpson ; 2ud, James Wheeler. 



41. Group of Commercial Foliage and 

 Flowering Plants, A. H. Hews & Co. cup— 

 Wm. J. Walke, 5 entries. 



42. Floral Wreath, W. H. Elliott prize — 

 F. H. Houghton, 7 entries. 



43. Center Piece for Table, Winter Place 

 Tavern, cut glass — Sidney Hoffman, 6 

 entries. 



44. Shower Bouquet for Bride, Norris 

 F. Comley, cut glass — J. A. Zinn. 



45. Floral Basket, H. M. Robinson Co., 

 (Ut glass— J. A. Zinn. 



46. Basket ot Bachelor Buttons and 

 Yellow Marguerites, L. E. Small prize — 

 Wax Bros. 



47. 100 Pansies, Arthur Griffin prize — 

 W. C Ward. , ^, 



48. Asparagus Sprengeri — V,m. U. El- 

 liott. 



49. Asparagus plumosus — Mrs. J. Flood. 



50. 100 Flowers Yellow Primroses — Ed- 

 ward Bingham. 



51. Display of bulbous flowers, S. B. 

 Hodgens prize — Lively & Bond. 



52 Wallflowers — Morris F. Comley. 



.53. Lily of the Valley, Geo. W. Ayer 

 prizes — J. H. Leach & Son. 



54. Mignonette — Robert McGorum. 



5.5. For the best new or novel exhibit, 

 Welch Bros. Co. prize — Ed. Wood, with 

 Roman Anemones. 



SWEET PEAS— Vases of 100. 



56 Four varieties of Winter Flowering 

 Sweet Peas, Wm. Rosenthall cup— William 

 Sim. 



57. White— William Sim. 



58. Pink— William Sim. 



,'^9. Purple or Lavender— William Sim. 



60. Any other color— J. K. Chandler. 



61. Vase of 200 Blooms, Donald Car- 

 mlchael prize— William Sim. 



Special for Callas— Mrs. J. P. Flood. 



35. 

 30. 

 37. 



38. 



m. 



