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HOBTICULTUBE 



April 12, 1918 



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Courteous Attention 



Always on the Job and a Big Display of the 

 Best the World Affords 



In All Lines of Florists* Supplies 



is the secret behind the interested group of florists that were to be 

 found at all hours of the day and evening at our booth in the Inter- 

 national Flower Show. We never hesitate to come out with our 

 goods at such affairs for we know that the more the florists of 

 America see of Bayerdorfer Quality and Service the more 

 business we shall do. 



Send for List of Decoration Day Specialtiea 



H. BAYERSDORFER ®, CO. 



THE 



FLORISTS' SUPPLY 



HOVSE OF 



AMERICA 



1129 ARCH STRE-CT. PHILADELPHIA, PA. 



m 



Of Interest to Retail 

 Florists 



COMPETITION. 



The flower show of this week and 

 those of previous years impressed 

 many of the competitors for prizes in 

 the retailers' section that they must 

 be careful as well as artistic wlien en- 

 tering these contests, ever bearing in 

 mind that the judges do not always 

 look at your exhibit in the same light 

 that you do. 



For instance, one of your entries 

 called for a table decoration and you 

 used Farleyense fern and orchids for 

 centerpiece; corsages consisted of or- 

 chids or lily of the valley; you feel 

 you are entitled to the prize because 

 your choice of flower was more select 

 than the other contestants; but the 

 one that used the inferior flower cap- 

 tured first prize, contrary to your ex- 

 pectations, and why? Because he was 

 careful. 



The prize winner studied the size of 

 the table to be decorated and made 

 his centerpiece accordingly, while 

 yours was out of proportion, too large, 

 and too high, leaving little space for 

 plates, glasses, etc., and the judges 

 could not give your orchid table the 

 choice, for this reason mainly. 



In the next exhibit beauty prome- 

 naded in the form of a bridal bouquet. 

 This artistic creation did not turn out 

 to be a prize w'inner because it was 

 too heavy to suit the judges and they 

 decided on a lighter bouquet. Again 

 the artist was not careful, owing to 

 the use of too much wire, which 



weighted his bouquet and lost the 

 prize for this reason alone. 



In regard to competitions along this 

 line. I have a bit of advice to offer for 

 the benefit of those interested; when 

 making up work for exhibition pur- 

 poses, try to work as though you 

 were doing something for one of your 

 fussy customers, and not for the pur- 

 pose for which it is intended. There 

 is far better work turned out daily in 

 the flower stores than we usually see 

 in our exhibition halls. 



When flowers in any form leave the 

 store, they then become an exhibit, 

 and no matter how few or how many 

 people may see it they are judges, 

 even if not officially appointed. 



I recall a flower show held in a 

 large city in the East where one of the 

 contestants lost a valuable prize, due 

 to the fact that he overlooked count- 

 ing the specified number of flowers 

 to be used in this particular case, and 

 consequently his entry was disquali- 

 fied, it, though being by far the hand- 

 somest arrangement in this class. In 

 this man's anxiety to carry off honors 

 he used a few more blooms than were 

 stipulated and thus carelessness again 

 defeated art. 



When the inspiration to win prizes 

 strikes you, don't worry about the 

 artists you will have to compete with, 

 as they fail more often than they win, 

 the dark horse usually capturing the 

 prize with something simple and prac- 

 tical. Do likewise and you will not 

 fail to attract the attention of those 

 awarding prizes. 



The public often wonder why a cer- 

 tain exhibit did not draw first prize. 

 The card attached announces the 



name of the "leading florist" of the 

 city, while on the next appears the 

 name of an obscure dealer with the 

 blue ribbon attached. The public has 

 not taken into consideration the scale 

 of points required to win; but we, the 

 more experienced in our line of work 

 thoroughly are more likely to under- 

 stand why the less prominent man 

 outclassed the "leading florist." 



Mb. Stoeeman. 



PITTSBURGH FLORISTS' AND GAR- 

 DENERS' CLUB. 

 The club had a good attendance at 

 its meeting, April 1st, in the Fort Pitt 

 Hotel. Walter Breitenstein, whose 

 reputation is high in Western Pennsyl- 

 vania as an artist in flowers and color 

 harmonies, entertained and instructed 

 the club with a demonstration in the 

 art of combining pleasing colors in 

 bouquets and flower designs, and also 

 showed us what to avoid. His pet 

 aversion is quantity of pink of one 

 shade. Pink he denominated a heavy 

 color, and requires some touch of any 

 light shade to brighten it, while if 

 combined with yellow some of the 

 heaviness of carmine pink shades is 

 absorbed, and the result is more pleas- 

 ing. Pale pink is helped if combined 



Florists' Refrigerators 



Write us for catalogue and Prices, stating sixc you 

 require, and for what kind of cut flowers you wish 

 to use the refrigerator; also state whether you 

 want it for display or only for storage. 



McCray Refrigerator Co 



553 Lake Street Kendaliville, lad. 



Mfntian Horticulture when yox4 ivrite. 



