718 



HOETICULTUEE 



May 10, 1913 



MEMORIAL DAY PROFITS 



Will be big or little according: as yoti offer tempting goods to the public. 



FIX UP YOUR 5TORE NOW 



with a selected stock of Memorial Designs, Metal Wreaths, Magnolia and Cycas Leaf arrange- 

 ments. We supply Magnolia Foliage, and other preserved material in bronze and green and an 

 extensive variety of Roses, Dahlias, Chrysanthemums, Orchids, Daffodils, etc., indestructible, 

 and equal to fresh flowers in effect. And you will be surprised to find how cheap they can be 

 bought. Send for a descriptive price list. 



H. BAYERSDORFER (Q. CO. 



THE 



FLORISTS' SUPPLY 



HOUSE OF 



AMERICA 



1129 ARCH STREET, 



PHILADELPHIA. PA. 



Of Interest to Retail 

 Florists 



MEMORIAL DAY. 



"In time ot peace prepare for war," 

 and prepare you must, though you are 

 busy; Memorial Day will not waU for 

 you. Get ready your magnolia and 

 galax wreaths and whatever other 

 tributes you are preparing for this day 

 which is set aside as the appropriate 

 time to decorate the graves of those 

 departed. 



It Is needless to say that the mak- 

 ing up of bouquets and sprays must 

 be put over until the last, but a study 

 of the past few years has revealed the 

 increase of set designs to such an ex- 

 tent that it requires more than a few 

 days to get ready for the rush. 



What to make up for this occasion 

 should never worry the retailer, as the 

 grave decorators will buy anything 

 that appeals to them at first sight, 

 so long as it is within their means; 

 the customers with plenty of this 

 world's goods do not study expense 

 so much when it goes for decorating 

 the grave of one beloved. 



The experienced florist, having had 

 occasion to cope with Memorial Day 

 business, knows that expensive pieces 

 do not sell as readily as the moderate 

 priced ones, and therefore works ac- 

 cordingly, the average sales amount- 

 ing to a couple of dollars. 



The best show for the least money 

 attracts the public at all times, and 

 there is no larger attraction than a 

 flat design made of magnolia or galax 

 leaves, both of these being profitable, 

 and always giving satisfaction to the 

 purchaser. An attractive wreath can 

 be made with either and decorated 

 with natural flowers and be sold for 

 $2.50 or $3.00, leaving a good profit for 

 the florist. 



Then the bouquet and cut flower 

 problem confronts the dealer. This is 

 generally overcome by the usual good 

 supply of outdoor stuff that shows up 

 this time ot the year. Roses and car- 



nations have a tendency to advance, 

 leaving one alternative for the poor 

 person with the lean purse, and that 

 is usually a bunch of some sort of 

 outdoor stuff to place upon the grave. 

 The trade who limit themselves to 

 the fifty and seventy-five-cent bou- 

 quets must be taken care of as well 

 as the big buyers, and with stock on 

 hand to supply their wants, the day 

 can be made a banner one, especially 

 for the florist doing business near 

 cemeteries just outside of large cities. 

 Shipping flowers out ot town is one 

 of the things to be studied carefully, 

 as they must arrive in time for the 

 occasion they were purchased for. 

 The timing of trains, boats, etc., mean 

 a great deal to your customer and 

 The timing of trains, boats, etc., means 

 sale or fail to give it the minutest at- 

 tention; it may be the means of bring- 

 ing larger ones later. 



Mr. Stobeman. 



RETAIL FLORISTS' CLUB. 



The Retail Florists' Club ot Boston 

 met on Monday night. May 5, at the 

 City Club, where after the usual ban- 

 quet the business of organization was 

 advanced and discussion was had on 

 topics of immediate interest. The 

 president and two directors of each 

 of the two flower markets were pres- 

 ent as invited guests. The principal 

 subject under consideration was the 

 question of how to eliminate the gluts 

 that occur in the market from time to 

 time. It is proposed to ask the grow- 

 ers to contribute to the cost of special 

 advertising at such times and to per- 

 suade all retailers to help by putting 

 the selling price of the flowers where 

 the public would be induced to buy 

 freely. Meetings will be held on the 

 first Tuesday of each month. 



ROCHESTER NOTES. 



The Rochester florists have been 

 somewhat inconvenienced owing to the 

 ice men going on strike. Up to the 

 time of writing, men were busy get- 

 ting their own supplies and drawing 

 it away in their own wagons. 



Mr. and Mrs. Hiram E. Wilson, who 

 have spent the winter in Florida and 

 have recently taken a trip to Panama, 

 have just reached home, having spent 

 a delightful and instructive vacation. 



Harry Merritt, of Irondequoit is 

 growing some specially good White 

 Wonder and Delight carnations, with 

 large blossoms and stems measuring 

 nearly four feet long. 



George T. Boucher is planning to 

 build two new greenhouses this sea- 

 son. The library which occupied the 

 East avenue part of the store, is to 

 get out in a day or two. He will then 

 occupy the whole floor space, with en- 

 trances on East Main street and East 

 avenue. He has placed large orders 

 for palms and ferns with the hope ot 

 making his store "one of the flnest." 



The decoration of the big Pogue 

 store, Cincinnati, was very prettily 

 decorated by the A. Sunderbruch's 

 Sons on the occasion of the former's 

 golden jubilee. In cut flowers yellow 

 roses and yellow snap-dragons were 

 used while the principal plank used 

 were many Boston ferns and vlncas. 



Manistee, Mich. — J. Clarkson suc- 

 ceeds J. Schneider in the florist busi- 

 ness here. 



ORDERS FOR 



NEW YORK 



WIRE OR PHONE TO 



MAX SCHLING 



22 West 59tti Street, adjaining Plaza Hotel 



Best Florists in the St&tes as References 

 EUROPEAN ORDERS EXECUTED 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton Avenue, N. 



Rochester Phone 506. I^ong Dist. Bell Phone ai 



Member* Florists Telegraph Delivery 



