266 



HORTIC CTLTURE 



February 22, 1913 



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"HE" R'loris-ts' ^Uf3ply Motjse of 



The Great Holiday only a few weeks off 



We are constantly receiving big shipments of Plant baskets and finishing them up in our marvellous new 



i_oiMDor>i -r>A^o--roriie 



effects. We can furnish these in any tint desired. Any order entrusted to us for an assortment of say 

 $10.00 to $100.00 will bring you a selection that will surprise and please — in fact something you have never 

 seen equalled before. 



NA/ ^VT E (9 F3 F9 O O F- CS F9 E ^ E F>^Kf3E^ 



We carry the largest stocks in the country; all colors; plain and pleated. Specialty Crepe Pot Covers, to fit 

 4 to 6-inch pots, in all colors, at $1.00 per 100. 



DON'T FORGET ST. PATRICK. We have the miniature GREEN HATS, and pipes. The best selling novel- 

 ties on the list. Also GREEN CARNATION DYE. 



For Other Suppliet Consult Our Silent Salesman 



H. B A YBRSD O RF E:R CQ. CO. 



?« 



THE 



FLORISTS' SUPPLY 



HOUSE OF 



AMERICA 



1129 ARCH STREET, 



fMlEAOEEPillA, PA. 



CHICAGO NOTES. 

 Trade News. 



Walter Scott of Lagrange, 111., will 

 move to a larger store at 19 South 

 Fifth avenue. 



"Daffodils in red, pink and white," 

 was the announcement of a down town 

 department store for Valentine's Day. 



Peter Reinberg will hereafter bring 

 his flowers from the greenhouses to 

 the salesroom in a motor truck. The 

 new machine is 21% ft. long and 

 known as a Mack car. 



The Foley Manufacturing Co. is 

 shipping the material for the new- 

 range of greenhouses for August 

 Doemling, Lansdowue, Pa. This firm 

 is also now erecting a private con- 

 servatory for E. S. Moore, vice presi- 

 dent of the Rock Island R. R. at Lake 

 Forest, 111. 



Some of the down-town florists are 

 planning to devote a portion of their 

 windows to suggestions of Washing- 

 ton's birthday. Some fine plants of 

 "Jerusalem cherries" and doub'.e-flow- 

 ering cherry will be used in memory 

 of the episode in the early life of 

 Washington. 



A. T. Pyfer, manager of the Chicago 

 Carnation Co., received a very gratify- 

 ing letter and photograph last week 

 from Guthrie, Okla. A shipment of 

 100 blooms of The Herald left Chicago. 

 Jan. 31st, reached Guthrie, Feb. 2nd, 

 and the flowers were photographed on 

 the afternoon of Feb. 4th, showing the 

 blooms erect and apparently as fresh 

 as when cut. This corroborates the 

 claim that The Herald is a splendid 

 commercial variety. 



The rigid rules of the Chicago Flor- 

 ists' Credit Association last week 

 brought the financial affairs of Harry 

 C. Rowe, 20 E. Monroe street to a 

 crisis. Mr. Rowe states that he has 

 settled with his creditors and also 

 purchased the interest of his partner. 

 Phil. Eschling, who has been in the 

 store for several years and who re- 

 cently left for other lines, is now back 

 and Mr. Rowe has the business in bet- 

 ter shape than before. 



Fred Munzing has bought the four 

 greenhouses, stock, store and fixtures 

 and leased the land at 6001 Evanston 

 avenue, formerly operated by the 

 North Bdgewater Floral Co. He will 



take immediate possession retaining 

 the same name. The place is well 

 stocked, is in a very desirable loca- 

 tion and Mr. Munzing will be in good 

 condition to take care of his full share 

 of the north shore patronage, having 

 had several years' experience. Mr. 

 Munzing has been for the past seven 

 years with Frank Oechslin and previ- 

 ously with C. Frauenfelder, and is 

 well known to the trade. 



Personal. 



George Gobel is on a brief trip to 

 New York. 



J. C. Vaughan is in Miami. Fla.. 

 where Mrs. Vaughan is spending the 

 winter. 



Mrs. Joseph Fink, whose husband 

 passed away last week, has gone to 

 make her home with her daughter in 

 Milwaukee. 



P. J. Foley took a week-end busi- 

 ness trip visiting points in Illinois and 

 Indiana, where the Foley Manufactur- 

 ing Company is erecting greenhouses. 



The engagement of Maude E. Loy- 

 con and George C. Bredesen is an- 

 nounced and the wedding will take 

 place March 29. Miss Loyeon is in 

 the office of E. H. Hunt, which place 

 seems lately to be a favorite with 

 cupid. 



Visitors: Wm. Hartshorn of the 

 conservatories of the State Peniten- 

 tiary, Joliet. 111.; W. P. Craig of Robt. 

 Craig Co., Philadelphia; Jos. E. Rol- 

 ker, of A. Rolker & Sons, New York. 



DURING RECESS. 



Cook County Florists' Bowling League. 



Chicago — Score February 12, 



1913. 



Edgar Winterson, Jr., is endeavor- 

 ing to get a bowling team in Chicago 

 to play against the Milwaukee boys. 



FLORISTS' TELEGRAPH DELIVERY. 



Rocklin & Lehman of Sioux City, 

 Iowa, have had the following strange 

 experience, through which their 

 brother florists may benefit: 



Early in December they sent in an 

 order to the firm of Dobbie & Co., 

 Edinburgh, Scotland, stating that they 

 wished to have flowers sent to a cer- 

 tain patron in time for Christmas. 

 The letter head of Dobbie & Co. is 

 styled as follows: "The Seedsmen and 

 Florists" and some time later Rocklin 

 & Lehman received the following let- 

 ter: 



"Gentlemen : — We duly received your let- 

 ter with inclosure. We are sorry that we 

 do not grow cut flowers for sale, and have 

 none to supply at the present time. 



We have sent the letter to Mrs. , 



and advised her accordingly. 



Ilegrettiuff we are unable to be of serv- 

 ice to you on this occasion, we are. 

 Yours faithfully, 



DUBBIE & CO." 



Investigation by the Florists' Tele- 

 graph Delivery revealed th~e fact that 

 it is a common thing for foreign firms 

 to style themselves "florists" even 

 though they only grow a few garden 

 flowers in season. It is well for the 

 .American firms to be sure that their 

 European correspondents are prepared 

 to furnish flowers at this season of 

 the year. 



Mr. Chas. Dards, of New York, has 

 volunteered to advertise the Florists' 

 Telegraph Delivery in the Interna- 

 tional Flower Show program. Mr. A, 

 Pochelon, secretary, thought very 

 highly of the results which might be 

 obtained when approached for an adv., 

 and is more than pleased with the 

 enterprising spirit shown by Mr. 

 Dards. who is generally found to be a 

 leader in such matters. 



The most instructive paper rendered 

 by Mr. Wallace Pierson recently is 

 certainly interesting reading for mem- 

 bei-s of the Florists' Telegraph Deliv- 

 ery. There is much in it which ought 

 to be profitably adopted by an organi- 

 zation of retailers for the general fur- 

 therance of the flower business. The 

 paper is ahead of the times in thought 

 and gives the many retailers an in- 

 spiration for making greater strides in 

 the future. 



IRWIN BERTERMANN, 



President. 



