740 



HOBTICULTUBE 



May 17, 1915 



HORTICULTURE 



yyt. XVII 



MAY 17, 1913 



NO. 20 



PUBLISHED WKBKLY BY 



HOR-TICULTUKE PUBLISHING CO. 

 11 Hamilton Place. Boston, Macs. 



Telephone, Oxford 202. 

 WM. J. STEWART, Editor and Manager. 



Entered as second-class matter December 8, 1904, at the Post Offlc* 

 at Boston, Mass., under the Act of Congress of March 3, 1879. 



CONTENTS Page 



COVER ILLUSTRATION— Cattleya X Zephyra. 



NOTES ON CULTURE OF FLORISTS' STOCK— An- 

 tirrhinums — Clirysanthemums — Cinerarias — Increas- 

 ing Begonias — Cycas Stems — -Tuberoses — John J. M. 

 Farrell 737 



FRUIT AND VEGETABLES UNDER GLASS— Finish- 

 ing Peaches and Nectarines — Packing — Finishing 

 Grapes — Late Vineries — Apples and Pears — George 

 E. Penson 738 



OUTDOOR VEGETABLES AND FRUITS— Early Celery 

 — Late Celery — Pithy Stems in Celery — Varieties of 

 Celery — Celeriac — Corn — Swiss Chard, Okra, Kohl 

 Rabi and Florence Fennel — Chicory — Succession Sow- 

 ing — Rhubarb — Sea Kale — Edwin Jenkins 739 



ROSE GROWING UNDER GLASS— Tying the Young 

 Plants — Shitting the Potted Plants — Pinching the 

 Buds — Repotting — Old Soil for Potting — Fumigation 

 — Arthur C. Ruzicka 741 



ADVERTISING TALKS— Ralph M. Ward 741 



CATTLEYA x ZEPHYRA 741 



THE MINNEAPOLIS PARK SYSTEM— Illustrated 742 



PLAN OF CONVENTION HALL AND OUTDOOR EX- 

 HIBITION AT MINNEAPOLIS— Illustrated 744 



DURING RECESS— Florists' Club of Washington— 

 — Bowling 744 



CLUBS AND SOCIETIES— New York Florists' Club- 

 Chicago Florists' Club 745 



St. Louis Florist Club — New Jersey Floricultural 

 Society — St. Louis County Plant and Flower Grow- 

 ers' Association 746 



Gardeners' and Florists' Club o£ Boston — Society of 



American Florists 747 



Club and Society Notes • 747-748-769 



SEED TRADE— A. L. Don— Trade Reaction— Sufficient 

 Stock on Hand — California's Plight — Early Planting 

 —Rain Needed 752-753 



OF INTEREST TO RETAIL FLORISTS: 



Steamer Departures 756 



Flowers by Telegraph — New Flower Stores 757 



Advertising — Pot Roses in Chicago 758 



FLOWER MARKET REPORTS: 



Boston, Buffalo, Chicago, Cincinnati 761 



Detroit, New York, Philadelphia 763 



Rochester, St. Louis 769 



OBITUARY— Ernest Fischer— Mrs. Edward Swayne— 

 A. L. Don— William B. Robb, portrait 768 



MISCELLANEOUS: 



Cornuses at Locust Valley 743 



W. Wells' Impressions of New York Show 743 



Personal — John Donaldson, portrait 759 



Chicago Notes — Philadelphia Notes 759 



News Notes 768 



Catalogues Received 768 



Journalistic Changes 769 



Greenhouses Building or Contemplated 770 



Patents Granted — Incorporated 770 



We find that we were a trifle previous in 



Tariff our congratulations last week on the good 



corrections results which had been achieved in 



straightening out the tariff ambiguities. 

 Our deductions were based on a letter received by Mr. 

 McHutchison from Congressman Taylor stating that all 

 the amendments suggested by the horticultural trade had 

 been accepted. It appears evident that it was the inten- 

 tion of Congress to so act, and they undoubtedly thought 

 they had. A few minor errors, however, appear in tlie 



bill as now printed but probably no great difiBculty will 

 be experienced in liaving these corrected according to 

 original intention. 



How fast the waste basket fills up in these 

 "Publicity" Jays of printers'-ink publicity! The 

 run mad amount of money squandered in superflu- 

 ous circular letters, folders, cards, return 

 envelopes, blotters and eccentric devices for catching the 

 eye and exciting curiosity is "something fierce," to use a 

 street phrase. Wliole towns are industriously circular- 

 ized from all sorts of directory sources by concerns hun- 

 dreds or even thousands of miles away. Doubtless many 

 of our readers have had experiences similar to our own 

 in which we not infrequently receive catalogue mail ad- 

 dressed to the street number vacated by us ten years ago 

 or even the address of twenty-five years ago. The post- 

 age on all this misdirected energy might well be applied 

 to a better use. An antiquated mailing list, and that for 

 random distribution, is a very light-weight asset in any 

 business. 



We believe in advertising the florist and 

 In the his wares and their uses. As the first 

 public eye journal to advocate publicity campaigns to 

 educate and inspire the public to a more 

 general use of flowers Horticultuke stands ready at all 

 times to applaud and to assist all well-directed work on 

 this line. We can see, however, in any pronounced effort 

 to establish a trade-made special annual floral occasion, 

 as in the case of "Mothers' Day," enough of the element 

 of mischief to make it advisable to go slow. The experi- 

 ence in some places, at least, would seem to show that 

 zealous advice to the public to honor their respective 

 mothers by all wearing a carnation on a certain day, 

 coming as it does from people who have flowers to sell, 

 however neatly it may be dressed up in sentimental trim- 

 mings, measures up simply as an appeal for trade — that 

 and nothing more. Particularly in the case where the 

 exclusive use of a special flower is advocated, tlie public 

 are not to be blamed if they connect in their minds the 

 urging and the doubled-up price and draw conclusions 

 not all complimentary to the florist trade. It may be 

 well to stop and think whether money used to create 

 publicity which carries such a recoil is well-spent, from 

 a good advertising standpoint. 



Circular No. 43 of the U. S. Depart- 

 Seeds mcnt of Agriculture is concerned with 



good and bad the "adulteration and misbranding of 

 the seeds of Kentucky bluegrass, red 

 top and orchard grass." It states that, in compliance 

 with the act of Congress, 1,344 samples of these seeds 

 were secured from various dealers and on analysis 189 

 out of 1,344 samples tested were found to be adulterated 

 or misbranded. This circular gives the names and ad- 

 dresses of the dealers so charged, together with the per- 

 centage of true seed, mixture, and dirt and chaff found 

 in each instance. The percentage of dereliction in some 

 cases is almost infinitessimal but in certain others, if 

 these published tests are to be believed, the transgression 

 is such as to astound us, although we believe that the 

 seed trade generally are honest. We are pleased to note 

 the almost entire absence from the list of the names of 

 seed houses that use the advertising columns of Horti- 

 culture. One prominent patron of this paper says in 

 the preamble to his annual seed catalogue, "One method 

 we practice where quality is required, is to supply relia- 

 ble well known growers with reselected stocks — that we 

 know are true to type. It is the business of these spe- 

 cialists to see that seeds come true. All reliable seeds- 

 men sell good seeds." 



