May 17, 1913 



HOETICULTUEE 



741 



ROSE GROWING UNDER GLASS 



CONDCCTKD BT 



L 



QoMtloiis bj our readers In line with any of the toptei prei«nt»d on this page will be cordially received and promptly utiwercd 

 by Mr. Ruzlcka. Such communications ihonld InTaiJably be addressed to the office of HORilcuijiUMM. 



Tying the Young Plants 



The American Beauty plants in 4-in. pots will no 

 doubt require small stakes to hold them up, and tying 

 to keep them from lying all over. It is a pity to see so 

 many young plants that would otherwise become strong 

 and vigorous, go to waste because of lack of a little time 

 to tie them. It is almost impossible to syringe the young 

 plants when they lie over and more impossible still it is 

 to keep out that dreaded little pest — spider. Make a 

 point of it to keep the young jDlants clean and you will 

 not have a large lot of spider to begin the new season 

 with. With clean houses and clean plants little trouble 

 will be experienced in keeping the plants free during 

 the fall of the year when it is impossible to syringe for 

 a fortnight or longer. 



Shifting the Potted Plants 



Do not allow the plants to grow of their own accord 

 without seeing to placing them in their proper places. 

 Always see that all the taller plants are set to the back 

 of the bench, spaced if it is necessary to keep them from 

 crowding. This arrangement will give the little plants 

 plenty of show to spread out and gr(5w to perfection, 

 whereas were they allowed to grow among the tall plants 

 they would hardly amount to anything. 

 Pinching the Buds 



Never neglect to pinch the buds in time. If they are 

 allowed to grow up and develop into flowers, it means 

 so much vitality wasted that would otherwise go into the 

 plant itself. All buds should be pinched when about the 

 size of a grain of wheat or even smaller. Pinch them 

 as soon as they are visible, taking one leaf with each bud 

 so that the new growth will not have a bud again as soon 

 as it grows up a few inches. Destroy all the buds that 

 are thus cut off. Underneatli the bench is not a place 

 for them and only gives all the insects a good place to 

 play hide-and-seek in. Keep all space underneath the 

 benches as clean as you would the walks or any other 

 part of the house. 



Repotting 



A large number of plants will now be potted from 3- 



ineh pots into 4-inch. In doing this care should be taken 

 to fill up the pot well so as to leave no air spaces, which 

 would not be of any benefit to the plants. One can hard- 

 ly expect the plants to do real well if they are not potted 

 properly, as potting is a very important part in success- 

 ful plant growing. Have the soil screened as finely as 

 possible and you will have but little trouble. 

 Old Soil for Potting 



At times when the supply of potting soil runs low we 

 are tempted to use the old soil all over again. Now, 

 many may do so with good success but when it comes to 

 us we would never take any chances, and would prefer 

 soil taken from the field and mixed to use right before 

 potting. This would insure soil free from fungus at 

 least. Well decayed manure can be added quite freely 

 but must be run through a screen to break it all up very 

 fine so that it will not be in lumps. Then add your bone 

 meal and soot and your soil is ready, being much more 

 valuable than all the old soil ever was. Of course we 

 would not hesitate to use carnation soil, which would be 

 a little different, but we always give preference to the 

 new. 



Fumigation 



Never neglect this, as you will soon wish you had not. 

 If you spray instead, this applies just the same. Keep 

 the plants clean. Do not wait until the plants move 

 with the quantity of bugs on them, but keep right after 

 them all the time. Fumigating or spraying regularly 

 each week, never letting the houses go once. It is much 

 better to fumigate while it is raining, as all crevices will 

 then be full of water and the houses almost air-tight. 

 Never fumigate unless the houses are below 70 degrees 

 and well watered, as it would endanger the plants to 

 fumigate with a greater temperature and a dry atmos- 

 phere with it. 



Cattlcya Zcphyra 



The beautiful hybrid Cattleya which forms the subject 

 of our cover page illustration this week, was raised by 

 Mr. Clement Moore of Hackensack, N. J., and is but 

 one of many interesting crosses made and raised at the 

 greenhouses of this enthusiastic orchid lover. 



ADVERTISING TALKS-By RALPH M. WARD-No. lO 



There are 60,000,000 people in 

 the United States who live out- 

 side of towns and cities. How 

 many of these people do you sup- 

 pose buy flowers habitually? How 

 many do you think might buy 

 flowers if they were properly ad- 

 vertised? If 5 per cent of this vast 

 majority were taught to buy $1.00 

 worth of flowers per month, it would 

 mean $36,000,000 added to the sales 

 of florists. The writer estimates 

 there are about 20,000 florists In 

 the States and Canada. This num- 

 ber of florists, or half of them, could 

 afford by combined advertising to 



make flowers one of the most popu- 

 lar articles to civilization in this 

 country. Have you ever stopped 

 to think how few advertisements 

 you remember? Do you think 

 other people remember your adver- 

 tisement any more than you do 

 their's? Not much. The great pub- 

 lic is absorbed In its own affairs — 

 it cares nothing for you or your 

 goods. It has no reason to be- 

 lieve you are really trying to render 

 It a service. You must make the 

 public pay attention by talking 

 from its point of view. See your- 

 self as others see you — then make 



yourself as you would have others 

 see you — make your advertise- 

 ments the same way — interesting 

 to others. Keep it up — cater — 

 cater — catei — that is the secret of 

 success. Give the public what it 

 wants — don't try anything else — 

 but sell the people — the great mass 

 — sell them. They will pay for 

 what they want — the price of cut 

 flowers is not made by the cost of 

 production — it's made by public 

 opinion — and if you would succeed 

 you had better start right now to 

 mould public opinion before pub- 

 lic opinion moulds you. 



