,^34 



HOETICULTUEB 



May 31, 1913 



Of Interest to Retail 

 Florists 



JUNE WEDDINGS. 



Memorial Day has made its .exit 

 and now ranks with the has-beens of 

 1913. We must represent the drown- 

 ing man and grasp the last straw, 

 namely the June wedding. Some of 

 our more fortunate brothers will 

 have quite a few of these juicy plums, 

 while others will have to be content 

 with less. 



When the opportunity presents it- 

 self to grasp a small wedding, take 

 it firmly and hold it, because it may 

 be quite a few months before you 

 have a chance to get another. Don't 

 let a few dollars' difference stand in 

 the way; if you cannot do it for the 

 price offered, there is somebody who 

 .can. 



A pretty decoration, even though it 

 may be small, is a very big advertise- 

 ment for you and therefore you can- 

 not afford to let this free advertising 

 get away. The first question asked 

 after entering the house or church 

 and admiring the decoration will be: 

 "I wonder who the florist was?" And 

 this means a great deal tor you. 



The vanishing of southern smilax at 

 this time of the year naturally makes 

 us turn our thoughts to the woods, 

 and it is here we find the new growth 

 of foliage to help us out of our diffi- 

 •culties; where arbors are to be put 

 up, canopies covered and such work 

 where large sprays of green must be 

 used effectively; and that priceless 

 foliage we call kalmia or mountain 

 laurel, with its heavy clusters of pink 

 and white blossoms will surely take 

 the place of anything we have been in 

 the habit of using, and will give us 

 effective results. ' 



Picture in your mind's eye a small 

 church decorated with this flower of 

 the woods — (mountain laurel), palms 

 -for a background, pulpit or altar 

 festooned with fresh oak foliage and 

 laurel branches interspersed through 

 the oak; bunches of laurel on the 

 pews and aisle-posts and your work 

 is done; the outlay being very small 

 and the income large taking into con- 

 sideration that no cut flowers were 

 used. For Its simplicity nothing 

 could be prettier. As for house work, 

 a mantle banked with laurel in full 

 bloom is very effective. 



From decorations we will now pass 

 on to bridal work and see how in- 

 expensively it can be done, and what 

 to do It with. The bride will possibly 

 carry lily of the valley, and there 

 will be plenty of out-door valley to be 

 had; the bridesmaids may carry sweet 

 peas, of which there is always an 

 abundance. The maid-of-honor and 

 flower girls may carry roses of which 

 there are always enough to be had 

 in June. This descriptive June wed- 

 ding proves how profitable a small 

 decoration can be done, whereas the 

 same can not be made at any other 

 time of the year for the same money; 

 so take advantage while you may. 



Mr. StOREMAN. 



FLORIST 

 WASHINGTON D.C. 



public or the attention which the flor- 

 ist should bestow upon them as a big 

 item in their business. The arrange- 

 ;nent which we siiow in our cover illu- 

 tration this week is an excellent exam- 

 ple of the possibilities of this sort of 

 decorative plant work in the hands of 

 a tasteful workman. The material is 

 such as can be supplied in abundance 

 by the wholesale plant growers all 

 through mid-winter and spring up to 

 April. For summer adornment the 

 receptacle is adapted to filling with 

 the usual assortment of trailing and 

 blooming plants. A great variety of 

 styles of finish, material, etc., is now 

 at the disposal of the florist who is en- 

 terprising enough to push their sale 

 wiih his customers and a good revenue 

 may be drawn from the periodical 

 filling with fresh plants, etc. 



A WINTER WINDOW BOX. 



Window boxes have not yet come to 

 •their own in the appreciation of the 



CHICAGO NOTES. 



E. E. Peiser says he sold 20,000 

 dozen peonies in 36 hours, this week. 



And now comes the Lillian Russell 

 tulip, existing, at least, in the minds of 

 the newspaper reporters and said to 

 be a deep purple. 



Another sale of plants at a depart- 

 ment store is scheduled for the day 

 before Memorial Day. It is a fact 

 that at these sales plants are sold for 

 less than cost. 



Magnolia blossoms are seldom seen 

 here in quantity, but Miss Gunterberg 

 received a large consignment and the 

 heavy texture of both blooms and foli- 

 age proved their shipping qualities ex- 

 cellent. 



Some of the retail florists have their 

 stores handsomely decorated, display- 

 ing the Stars and Stripes among the 

 plants and flowers. It is noticeable 

 that our foreign-born florists are lead- 

 ers in this work. 



Hoerber Bros.' new smokestack be- 

 ing built to replace the one blpwn 

 down in the recent cyclone, is made 

 of reinforced concrete and the build- 

 ers guarantee it to stand up under a 

 wind of one hundred miles velocity. 



May has been remarkable for low 

 temperature and frequent rains, which 

 have become more extreme as the 

 month neared its close. Low grounds 

 are under water, and florists' stock 

 in the fields are not benefited by it. 



Zech & Mann moved to their new 



location in the basement of the Atlas 

 Block, May 26th., working all night to 

 put things in shape for the busy days 

 that followed. The more commodious 

 room has been greatly needed for a 

 long time. 



Bids for the B. H. Hunt stock of 

 florists' supplies have proved very lim- 

 ited in number. The books are ready 

 for a final closing and another week 

 is expected to see the last of the busi- 

 ness closed up. T. T. Clark, the re- 

 ceiver, is the only one left. 



Plants for decorative purposes are 

 now confined to rhododendrons, hy- 

 drangeas and roses. Bedding plants 

 have been in good demand all the 

 month, the season opening up rather 

 earlier than usual. There does not 

 seem to be anything new; just the 

 same old stand-bys. 



A. Henderson Co. are now nicely 

 settled in their new quarters at 369 

 River street where large, well-Hghted 

 rooms give better opportunity for 

 handling their growing trade. Their 

 spring business has been very good 

 and preparations for fall trade are al- 

 ready under way. 



Retailers are having new proof of 

 the old saying, "It's an ill wind that 

 blows nobody good," for the early 

 exodus of Chicago people to their sum- 

 mer homes, that occurred last year, 

 will not be repeated this season. All 

 in the florists' business welcome any- 



ORDERS!FOR 



NEW YORK 



WIRE OR PHONE TO ■ ~^£^ 



MAX SCHLING 



22 West 59tli Street, adjiining Plaza Hote 



Best Florists in the States as References 

 EUROPEAN ORDERS EXECUTED 



Rochester, N. Y. 



J. B. KELLER SONS, 



FLORISTS 

 25 Clinton Avenue, N. 



Rochester Phone 506. Long Dist. Bell Phone !lSq 



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