438 



H E. T I C U L T U E E 



March 22, 1913 



SUCCESSFUL FLORISTS 



all over the country are using McCray' Refrigerators. 

 The circulation of air is so strong and steady that there 

 can be no stagnation or dampness, so that your stock 

 will always be fresh and fragrant. Furthermore the 

 saving in ice will more than pay for the cost. 



McCray Refrigerators 



will lend attractiveness to your shop. Beautifully made 

 and finished, they are lined with white enamel, opal 

 glass, tile, mirrors or marble, as you desire. Write 

 today for our catalog No. 73 which will give you ideas 

 how to add to the attractiveness of your establishment. 



McCRAY REFRIGERATOR CO. 



S6 walLh"";. 553 Lake St.. Kendallvllle. Ind. .JrWi.V'i.SJ'^l 



Of Interest to Retail 

 Florists 



OVER-CROWDING. 



Floral art ofttimes suffers from the 

 above title. The designer who is sat- 

 isfied to "leave well enough alone," is 

 the one who produces the best results 

 with the least amount of material. In 

 this article I will attempt to illus- 

 trate this. For example take the dec- 

 orating of a galax wreath; because you 

 are getting ten dollars for it, that is 

 no reason why you should crowd it 

 full of roses or any other variety of 

 flowers the order may call for. Just 

 use enough of the right kind and 

 stop; don't spoil your design by tak- 

 ing the strongest magnifying glass to 

 look for spaces to fill in, because you 

 are going to dissatisfy the customer 

 and waste flowers at the same time. 



Over-crowding the window display 

 is another mistake. The decorator 

 has attempted to show all his goods 

 in one day; instead of making a 

 dainty group of pink, white, red or 

 yellow, he has a conglomoration of all, 

 when he might have used one color 

 each day, displaying an individuality 

 that commands the attention of the 

 daily passer-by. 



How often has the artistic "shower- 

 bouquet" been spoiled by too many 

 showers, the bouquet itself being all 

 that could be expected, and then in 

 the anxiety to create something un- 

 usual, a lot of unnecessary showers 

 forced upon it, when much less would 

 ; suffice. Then again, appears the over- 

 crowded corsage. Many seem to 

 think that if it does not weigh as 

 much as a good-sized funeral spray 

 there is something lacking and, to cap 

 the climax, they burglarize the rib- 

 bon case and force a couple of bows 

 in the center of it, whereas a little 

 touch of ribbon where the stems are 

 tied is sufficient. True, ribbons are 

 always essential to dainty corsages, 

 but there is a limit. 



The designers and decorators of to- 

 day have not been taught the art in 

 one large school; neither have they 

 worked in one city, so each one has 

 his own way of working that he thinks 

 is right, but none are infallible. As 

 our apprentices see us work, so will 

 they take up the art. Let us impress 



upon them that the greatest demand 

 among the retail florists of to-day, is 

 for the artistic, economical worker, 

 who can do the right thing at the right 

 time, with the least amount of mater- 

 ial. Me. Storeman. 



PROVIDENCE, R. I., NOTES. 



J. J. Karins of Dreer's, Philadelphia, 

 was a recent visitor. 



Johnston Brothers are exhibiting a 

 mammoth Bougainvillea plant at their 

 store, it being one of the best speci- 

 mens ever seen in this part of the 

 country and is attracting much atten- 

 tion. 



Edgar L. Nock has made an early 

 cleaning at his houses near Roger 

 Williams Park with the intention of 

 putting them all to orchids. Mr. Nock 

 has already purchased a considerable 

 quantity of stock. 



Material for the new house that Al- 

 bert Holscher is about to add to his 

 range on Hartford avenue, has ar- 

 rived and operations will begin the 

 first of the week. Lord & Burnham 

 Co. has the contract. 



The funeral of Nathan D. Pierce 

 was held from his late home in Nor- 

 wood. March 10. and there was a large 

 attendance of friends and former asso- 

 ciates in the floral trade. There was 

 a profusion of floral tributes forming 

 a deep border on three sides of the 

 room. The bearers were Eugene Ap- 

 pleton. Edward J. Brookes, Nils G. 

 Pierson and Edward Mowry. 



Professor A. E. Stene, State Ento- 

 mologist and Nursery Inspector, has Is- 

 sued a warning throughout the State, 

 calling attention to the great spread in 

 the brown tail and gypsy moths. This 

 state of affairs is due to the failure 

 of the General Assembly to make 

 the necessary appropriation to con- 

 tinue the battle of extermination 

 which began two years ago and end- 

 ed as soon as the appropriation was 

 exhausted. The refusal of the Legis- 

 lature to provide funds to carry on 

 the work has resulted in the first sum 

 expended being actually thrown away. 



S. A. G. 



Cleveland, Ohio — Henry D. Jones, a 

 florist, was run down by an automoho- 

 list while alighting from a street car 

 in front of the Hotel Statler on the 

 night of March 13, and was probably 

 fatally injured. 



PHILADELPHIA NOTES. 



With the Easter rush barely over, 

 M. Rice Co. are already preparing for 

 Decoration Day. Several very large 

 shipments of metal wreaths arrived 

 this week. 



Writing from San Jose, Costa Rica, 

 March 2, C. E. Meehan of the S. S. 

 Pennock-Meehan Co., says: "Just 

 landed. Bought six cattleyas today, 

 2%c. each. The fruit business beats 

 the flower business down here! They 

 loaded 35,000 bunches of bananas, and 

 4000 bags coffee in eight hours. Mrs. 

 Meehan and self all well — expect to be 

 back in Philadelphia March 12th.'' 

 Which they did — beating the above 

 missive by five days! 



■Visitors. — S. McClements, Pittsburgh, 

 Pa.; Wm. Duckham, Madison, N. J.; 

 E. W. McLellan, Burlingame, Cal.; Til- 

 lie Held, J. Dan. Blackistone, J. A. Rit- 

 ter, Mrs. George Diederman, George V. 

 Smith, Mr. and Mrs.Wm. J. Halliday, all 

 of Baltimore; George H. Cooke, Wash- 

 ington, D. C; H. Graves and H. Gib- 

 son of the Zieger Co., Pittsburgh, Pa.; 

 E. Howard Smith, Hazelton, Pa.; Mr. 

 Blackman, Blackman Floral Co., Tren- 

 ton, N. J.; J. H. Huesman, Reading, 

 Pa.; E. Brenneman and C. Smith of 

 Harrisburg, Pa.; H. B. Campbell, 

 Shamokin, Pa.; Geo. Goldback, Lan- 

 caster, Pa. 



Camden, N. J. — Carl W. and Ernest 

 D. Brown have purchased the green- 

 houses and business of Harvey B. 

 Snow. Mr. Snow will hereafter de- 

 vote his whole attention to his seed 

 business. 



M 



EVER READY 

 POTGOVER 



I 



The modern way of 

 artistically decorat- 

 ing unsightly clay 

 flower pots. Make* 

 plants sell better as 

 they are artistic 

 and attractive. In- 

 expensive, durable 

 and Instantly ap- 

 plied. Made in four colors and many 

 sizes. Sample will be sent on receipt 

 of 10c. 



Ever Ready Flower Pot Cover Co. 



146 HUGHES AVE., BUFFALO, N. Y. 



