March 29, 1913 



HORTICULTURE 



463 



In the Carnation Suciety's scbedxile, 

 Classes 441 and 443, are to lie staged ou 

 April 8 instead of April 10. In Class 437 

 no medal will be awarded this year, as 

 this is only a preliminary competition. 



Additions to Section A — Class 54A, for 

 bed of Pansies, assorted colors, 6 ft. across, 

 first $10. second $5. Traendly & Schenck's 

 prize. 



Show Notes. 



A. E. Thatcher and Edward Kirk, of 

 Bar Harbor, Me., have been added to 

 the board of jurors. 



The management has been able to 

 secure for exhibition at the show the 

 collection of 39 pictures, in oil and 

 pastel, by Mary Helen Carlisle, cover- 

 ing famous English gardens. This 

 very fine collection was recently on 

 exhibition at one of the leading art 

 galleries in New York and was greatly 

 admired. It should prove especially 

 interesting to the horticultural pro- 

 fession. 



The supplementary prize schedule 

 is ready for distribution. Copies may 

 be had on application to John Young, 

 secretary, 54 W. 28th street. New 

 York. 



It has been decided that the show 

 shall close at 11 P. M. each day in- 

 stead of 10 P. M., as previously an- 

 nounced. J. H. Pepper, 

 Chairman Publicity Committee. 



NATIONAL ASSOCIATION OF GAR- 

 DENERS. 



The National Association of Gar- 

 deners has completed its program for 

 the International Flower Show week, 

 in New York City, April 5th to 12th. 



Its headquarters will be the Murray 

 Hill Hotel, Park avenue and Fortieth 

 street. The secretary will be at the 

 headquarters every morning from 

 eight to ten o'clock from the opening 

 until the closing of the show, to ar- 

 range for the admission cards to the 

 show and other entertainment of the 

 members of the N. A. G. Season tick- 

 ets to the show will be issued only on 

 presentation of the Association's 1913 

 membership card. 



A meeting of the Association will 

 be held on Monday afternoon, April 

 9th, at two o'clock, in the lecture hall 

 of the Grand Central Palace. R. F. 

 Felton of London, England, will ad- 

 dress the members at three o'clock 

 on the practical usages of flowers. 



On Tuesday evening at nine o'clock 

 members of the Association will as- 

 semble in the men's dining hall of the 

 Murray Hill Hotel for a "Dutch treat" 

 and a social evening generally. 



On Wednesday the National Garden- 

 ers' and Florists' Bowling Tourna- 

 ment will be held under the auspices 

 of the National Association, in which 

 the members of the Society of Amer- 

 ican Florists are invited to partici- 

 pate, at Thums' Bowling Alleys, Broad- 

 way and 31st street, beginning at nine 

 o'clock in the morning and lasting 

 throughout the day. The tournament 

 is open to teams of three men, mem- 

 bers of a local gardeners' or florists' 

 society or club, and members in good 

 standing either of the S. A. F. or N. A. 

 G. The individual turnament is open 

 to members in good standing of the 

 N. A. G. or S. A. F. Many valuable 

 prizes have already been contributed. 

 The sweepstake prize to be competed 

 for by the three members of the N. A. 

 G. making the highest scores, and the 

 three members of the S. A. F. making 

 the highest scores, is a piece of silver 

 of the value of $.^0, donated by Presi- 



dent Waite of the National Associa- 

 tion. 



Other entertainment will be provid- 

 ed during the week which will be an- 

 nounced during the first days of the 

 show. 



Members of the National Associa- 

 tion of Gardeners should bear in mind 

 that their membership card will be 

 necessary to participate in the va- 



ADVERTISING TALKS 



BY 



Ralph M. Ward 



No. 3 



When the Chain Store idea is ap- 

 plied to the florist business, some 

 of you business bunglers will find 

 yourselves head over heels in debt 

 and no business. Some say it will 

 never come — that's just what every- 

 one has always sard about new 

 things until they wake up and find 

 someone has done it. The business 

 of the average retail cigar store is 

 $30 per day. The United Cigar 

 Stores Co., who are advertisers, 

 average $150 per day. The biggest 

 business done in any one of these 

 United Cigar Stores In a single day 

 was $11,667 by a New York store. 

 On December 11th, 1912, this com- 

 pany did a cash business of $410,- 

 759 in one day in their stores. Done 

 by advertising, chiefly in the news- 

 papers. Now is it any more diffi- 

 cult to do a cigar business than it 

 is to conduct a florist business? 

 Cannot anyone get a license, buy 

 tobacco, roll cigars and sell them? 

 Does it require any more skill and 

 capital than the florist business? 

 Not a bit — but there is more brain 

 work employed in the cigar busi- 

 ness, where competition is very 

 keen. What could prevent a Chain 

 of Florist Stores, selling flowers at 

 reasonable prices, advertising the 

 product, and making it pay good, 

 rich dividends? The best chance 

 in the world for a good florist busi- 

 ness is right here in the heart of 

 New York City, where the people 

 are, and where the money is. I 

 mean a business catering to the 

 great multitude at popular prices 

 and advertising extensively. Ad- 

 vertise your business — make it 

 known — tell the public what you 

 have to sell, and what price you 

 want for your product. 



Sell yoar hammer and buy a horn 



rious entertainments; so do not leave 

 your cards at home when starting for 

 the "Big Show" in New York. 



M. C. Ebel, Sec'y. 



NATIONAL PUBLICITY COMMIT- 

 TEE. 



There will be a meeting on Monday 

 afternoon, April 7th, at the Grand Cen- 

 tral Palace in New York, of the Na- 

 tional Publicity Committee provided 

 for at the last convention of the S. A. 

 F. in Chicago, to consider the proposi- 

 tion of providing for a permanent sec- 

 retary of the National Committee to 

 aid in advancing the publicity move- 

 ment. All florists' clubs in the coun- 



try having a Publicity Committee and 

 having appointed a representative to 

 membership in this National Commit- 

 tee should see that their representa- 

 tive is notified of this meeting and is 

 in attendance. If unable to be present 

 another member should be sent to rep- 

 resent the club. 



W. R. PlEESON, 

 Representative of the Publicity Committee 

 of the New York Florists' Club. 



AMERICAN ASSOCIATION OF 



NURSERYMEN. 



The Portland Convention. 



Much speculation is rife as to how 

 many members of the American Asso- 

 ciation will meet their brethren on 

 the Pacific Coast in the June conven- 

 tion. To those who hesitate to decide 

 on account of the distance we com- 

 mend this extract from the official or- 

 gan of the Association: 



"Maybe a decision not to attend is fixed 

 by ne'cessity, but more often we decide 

 such matters on the spur of the moment, 

 for such reasons as— It will cost too much; 

 cannot snare the time; too far away, etc. 

 It such nurserymen fully realized now 

 necessary his presence was to the progress 

 of the nursery business at large, he would 

 strain a point to go. There he will have 

 the opportunity to measure himself up 

 against the best in the land in his par- 

 ticular line. Even though he does not sell 

 a dollar's worth of goods at the conven- 

 tion, there will be something wrong with 

 him if he does not get full value for his 

 time and money. The trip to the great 

 Empire of the West will be an education 

 that he can get in no other way. He will 

 get a glimpse of the magnitude of his own 

 country and begin to see the stupendous 

 possibilities of the nursery business of the 

 future." 



There Is no need for us to expatiate 

 on the beauties of nature to be seen 

 en route, but we can give a hint at 

 one feature that will both interest and 

 instruct those who are fortunate 

 enough to participate — the day "stop- 

 over" at Toppenish, Washington. 

 Train will arrive early in the morn- 

 ing. th« "official car" will be side- 

 tracked, and, an auto trip of about 

 forty miles, as the guests of the Wash- 

 ington Nursery Co., the party will 

 view the irrigable portion of the 

 Yakima Indian Reservation, with Its 

 fine agricultural and fruit lands; vari- 

 ous nurseries, and the fine orchards 

 which lie on the bench lands under the 

 famous Sunnyside Canal. Our hosts 

 write that "the trip will be of utmost 

 Interest to those who wish to see the 

 Yakima Valley in all its phases, in- 

 cluding the matured bearing or- 

 chards." Dinner and supper will be 

 served to the guests and the special 

 car will be attached to the midnight 

 train. Those who wish a copy of the 

 tentative itinerary may write to M. 

 B. Fox, Rochester Lithographing 

 Co., Rochester. N. Y.. or to Sec- 

 retary John Hall of the same 

 city, to whom those wlio decide 

 to go to the convention should also re- 

 port quickly. 



There is still a little doubt as to 

 hotel headquarters, but members will 

 be advised soon as known. The secre- 

 tary is rounding-up members by means 

 of a stirring letter, and J. McHutchi- 

 son. special committee to create new 

 memberships, is prosecuting a vigor- 

 ous campaign with encouraging re- 

 sults. . 



Davenport, la.— Wm. H. Mast and 

 W. J. Duppert have purchased the 

 Davenport Nursery, which has been 

 conducted for over forty years by 

 Nichols & Lorton. 



