.March 8, 1913 



HORTICULTURE 



343 



UTILIZING RUBBISH. 



Wake up Jlr. Retailer! Lent is well 

 on and this is your opportunity to turn 

 what your clerks call rubbish, into 

 money; this can be done with very lit- 

 tle expense; correctly speaking, more 

 time and attention than the actual out- 

 lay of cash. 



Nearly every retail florist has a cel- 

 lar or storeroom, where a stock of 

 baskets are kept, and from time to 

 time you are buying new creations 

 which catch the customer's eye. What 

 becomes of the stock remaining from 

 your purchases of last year and two 

 years ago? Are they resting quietly 

 in the cellar never to be disturbed 

 again? 



Now here's the point. Let one of 

 your men who is acquainted with the 

 stock get them out and select first 

 those best adapted for the use of 

 Easter plants. There may be a few 

 with broken handles; in this case, if 

 the handles cannot be repaired cut 

 them off, and an application of bronze 

 or an attractive shade of green paint 

 will put the finishing touches to them. 

 Now see the difference between a 

 liroken basket and one put in condi- 

 tion. By doing this you have turned 

 dead stock into money. 



The old stock of baskets having been 

 put in shape the next thing is to move 

 them. As your stock arrives from 

 the greenhouses you will see. maybe, 

 a poorly shaped genista being uncov- 

 ered; put it into that gold basket, add 

 a touch of blue ribbon, and see the re- 

 sults. The same with the lilies, aza- 

 leas, ramblers, etc., matching the col- 

 ors so as to get the best color har- 

 mony between plant and basket, using 

 a touch of ribbon if the decorator sees 

 fit. 



Now comes the small basket. Give 

 this the same attention as the plant 

 basket, and they will move by being 

 arranged with a bunch of violets, lily 

 of the valley or yellow daisies, and by 

 the time your season is nearly over 

 you will be looking forward to the 

 supply house for a new stock, feeling 

 that you have been well paid for clean- 

 ing up this so-called rubbish, and 

 promising yourself another profitable 

 trip to the rubbish pile before next 

 Christmas. 



Mb. Storemax. 



ROCHESTER (N. Y.) NOTES. 



An expenditure of $12,000 for park 

 driveways was authorized and work 

 will be commenced on as soon as the 

 weather is suitable. 



Whilst we are still in the middle of 

 Lent the local wholesalers and retail- 

 ers have been kept quite busy. Stock 

 is coming very nicely and will be in 

 good shape for the Easter trade. 



Invitations have been received by 

 the Rochester Florists' Association to 

 be the guests of the Buffalo Florists' 

 Club, when the representatives of the 

 organization from this city will meet 

 the Buffalonians in a return bowling 

 match. 



There is a brilliant display of flowers 

 in the Lamberton Consei'vatories at 

 Highland Park. A large number of 

 Indian azaleas are now in full bloom. 

 Some tall standard specimen acacias 

 are most attractive. Amongst other 

 plants in bloom are streptosolens. 

 heaths and cinerarias. 



H. J. Head. 



ITS RICE 



FOR QUALITY, SERVICE, PRICE 



Order from ua today your 



EASTER SUPPLIES & RIBBONS 



M. RICE CO. 



1220 Race St., Philadelphia, Pa. 



Everything the Florist uses except Flowers 



HART MAKES HANDLES FOR POTS 



With Paper or Porto Rican Mats They Mate Baskets. These 

 are the Well-Known HART'S HANDY HANDLES. 



Shipments are being made daily eastward to Boston, 

 westward to San Francisco — and everywhere else. 

 Once used always used, because they are SO HANDY. 



Prices per dozen— No. 1, &2.50 ; No. 2, &J.50 ; No. 3, &4.00 ; 

 No. 4, &5.00; No. 5, S6.0O. 



GEORGE B. HART, 24 Stone St., Rocliester, N.Y 



COLORING For Cut Flowers 



Order your green for St. Patrick's Day. Price 50c a package, prepaid. 

 Also a Full Line of Other Colors 



ORANGE CHEMICAL CO., department Hi East Orange. N. J. 



FIRES. 

 Teaneck, N. J. — Fire did $5,000 

 worth of damage to Lucian Dirig's 

 Easter supply of lilies and sweet peas 

 on the morning of February 25 and the 

 greenhouses, which were badly dam- 

 aged. The blaze started in the boiler 

 room at 2 o'clock A. M. The Teaneck 

 firemen responded. Three of them 

 were cut by broken glass. 



NEWS NOTES. 



Los Angeles, Cal. — Lanss Bros., 



re- 



EVER READY 

 POTCOVER 



cently employed at the Doheny place^ 

 have started business for themselves 

 at the corner of Ardmore and Pico 

 streets. 



Waltham, Mass. — The greenhouse 

 establishment of the late F. R. Mathi- 

 son at Clematis Brook has been leased 

 by Mrs. Mathison to Cartwright Bros, 

 from April 1. 



George Hildenbrand, .3423 Broadway, 

 New York, through his counsel, is of- 

 fering to settle with his creditors at 

 25 cents on the dollar. 



The modern way ut 

 ;ntistic;illy decorat- 

 iug uusightly clay 

 flower puts. Make* 

 [ilants sell better as 

 tbey are artistic 

 and attractive. In- 

 expensive, durable 

 and instantly ap- 

 plied. Made In four colors and many 

 sizes. Sample will be sent on receipt 

 of 10c. 



Ever Ready Flower Pot Cover Co. 



146 HUGHES AVE., BUFFALO, N. Y. 



DON'T FAIL 

 to look through the Buyers' Directory 

 in every issue of HORTICULTURE. 



Bed rock wholesale prices for just 

 the things you want are quoted there. 

 And in ordering the goods please re- 

 fer to HORTICULTURE. 



