372 



HORTICULTURE 



March 15, 1913 



HORTICULTURi: 



WL. ZVII MARCH 15. 1913 WO II 



PUBLISHED WEEKLY BT 



hor.ticulti;b.£ publishing CO. 



11 Hamilton Place, Boston, Mass. 



Telephone, Oxford 292. 

 WM. J. STEWART, Editor and Managrer. 



■otered as second-class matter December 8, 190t, at tbe Post Office 

 at Boston, Mass., under the Act of Congress of March 3, 1879. 



CONTENTS S 



NOTES ON CULTURE OF FLORISTS' STOCK— 

 Achimenes — Care of Asters — Chrysanthemums — 

 Geraniums — Growing Swainsona — The Propagating 



Bench—John J. M. Farrell 365 



FRUIT AND VEGETABLES UNDER GLASS— Setting 

 Melons — Strawberries — Heeling-In Peach Trees — 

 Syringing — Cherries — Early Watermelons — Oeorge 



H. Penson 366 



OUTDOOR VEGETABLES AND FRUIT— Seed Sowing 

 — Sprouting Potatoes — Fertilizers for Garden and Or- 

 chard — Nitrogenous Manure — Phosphoric Acid — Pot- 

 ash — Lime — Edwin Jenkins 367 



ROSE GROWING UNDER GLASS— That Easter Crop- 

 Crowding Other Stocli into the Rose Houses — Spot 

 on the Young Plants — Mildew on Young Stock— Ven- 

 tilation and Night Temperatures — Arthur C. Ruzicka 368 



ORCHIDS— M. J. Pope— Illustrated 369 



TWO PLANTS VALUABLE FOR SUMMER CUT 



FLOWERS— iJicftojd fioJfte— Illustrated 370 



BLEEDING OF GRAPE VINES— 2V. B. White 371 



CALIFORNIA NO HUMBUG LAND— £dj/n» Lonsdale. 373 



ADVERTISING TALKS— fioZpft M. Ward 373 



A DIFFICULT PROBLEM— B. J. Fancourt 373 



STATE-OWNED VS. PRIVATE-OWNED NURSERIES. 374 



THE NEW CARNATIONS— fiJmer Weaver 375 



CARPET BEDDING 376 



CHRYSANTHEMUMS IN THE LONDON PARKS— 0. 



Barman Payne 377 



CARNATION CULTURE— G. Neipp 378 



INDIVIDUALITY AND SPECIALIZATION— Gerftord 



Bleicken 379 



CLUBS AND SOCIETIES— Pittsburgh Florists' and 

 Gardeners' Club — A Club Visit to Waverly, Mass. — 

 Buffalo Florists' Club, Illustrated — Illinois State Flor- 

 ists' Association 380 



Connecticut Horticultural Society — American Associ- 

 ation of Nurserymen — New York Florists' Club — Club 



and Society Notes 381 



Society of American Florists 383 



INTERNATIONAL FLOWER SHOW— American Rose 



Society — American Carnation Society 382 



News from the Convention City 383 



OBITUARY— Nathan D. Pierce, portrait— C. J. Barbour 384 



SEED TRADE — Some Sensible Advice — Notes 388 



OF INTEREST TO RETAIL FLORISTS: 



Steamer Departures 392 



Flowers by Telegraph — New Flower Stores 393 



Easter Hints— Flowers at Funerals 394 



FLOWER MARKET REPORTS: 



Boston, Buffalo, Chicago 403 



Cincinnati, New York, Philadelphia 405 



St. Louis 411 



MISCELLANEOUS: 



A Giant Elm 375 



Of Interest to Easter Plant Buyers 376 



A Co-operative Advertising Suggestion 377 



Philadelphia Notes— Washington Notes 379 



"Publicity" in Britain 383 



Personal 384 



Federal Plant Quarantine Law — Catalogues Received . 387 



Publications Received 388 



Chicago Notes— Buffalo Notes 411 



Overvaluation of Greenhouses 412 



Greenhouses Building or Contemplated — Patents 412 



Incorporated — News Notes 412 



Our readers will find in this issue of HoR- 

 A request ticultuee the Easter and spring trade 



announcements and offerings of those en- 

 terprising dealers who, although passing through a peri- 

 od of unusual dullness, have the confidence and courage 



to reach out and persist in the effort to increase and 

 extend their business with the readers of this paper. We 

 hope the response will be most liberal and substantial 

 for these are the people who are worthy of the encour- 

 agement and support of all who like to see hustle and 

 enterprise. Tell them you are giving them your busi- 

 ness iDecause they support Hoeticultdee and they will 

 surely treat you well. 



We reprint in this issue, from the Secre- 

 Unbalanced tary's Annual Report of the Society of 



American Florists, a portion of the re- 

 port of the State vice-president for Pennsylvania East, 

 E. J. Fancourt. This particular document was most 

 pertinent and timely and is just as true and interesting 

 for present reading as it was last August. The prob- 

 lems resultant from the disproportionate increase of 

 flower production as compared with the facilities for 

 distribution are becoming more and more formidable 

 and, unless the situation changes so that a better bal- 

 ance exists between supply and demand, conditions will 

 certainly go from bad to worse. A wider retail market 

 must be created and, as we have repeatedly urged, the 

 growers should get busy on the question of ways and 

 means for they are the ones who have the most at stake. 

 We start in this issue a series of original articles on 

 Advertising, by R. M. Ward, which we hope will be care- 

 fully perused by everyone interested in increasing the 

 sale of floral products. 



Changes are the order of nature. 

 Restlessness Because a situation happens to suit us 



we scout the idea of a change. But it 

 is bound to come and whether it be politics, business or 

 social we cannot do more than perhaps retard it a bit, 

 especially if the change be in the nature of development. 

 Let no one deceive himself that the present restlessness 

 in the domain of commercial floriculture means nothing 

 more serious than a passing whim. The situation is being 

 carefully sized up by men of shrewdness and ability, the 

 causes analyzed and the possibilities of new allignments 

 carefully weighed. It is pointed out that the whole 

 structure of the flower industry is unevenly developed, its 

 growth not well balanced and that sooner or later, and 

 the sooner the better, the demand for a remedy will 

 become irresistible. That this industry which carries 

 within itself a potentiality greater than its most sanguine 

 devotees ever dreamt of, is suffering from a sort of mal- 

 nutrition somewhere is a contention difficult to argue 

 down after one knows the facts. 



Considering the foregoing, the present seems 

 Think a good time to inquire "What are you going 

 it over to do about it?" If, as has been repeatedly 



asserted, some of our business methods are 

 already antiquated and totally unequal to present needs 

 what shall we say as to their applicability to the future 

 requirements of this rapidly expanding industry? And 

 if our methods are to be reformed on modern lines he 

 is surely the wise man who will give heed to the premo- 

 nition and, at least, make the endeavor to keep in touch 

 with whatever progresssive movement may materialize 

 and try to foresee its character and tendency and what 

 may be its ultimate effect on his own interests. We do 

 need a better understanding, all around, between the 

 various departments and a fuller appreciation of one 

 another's indispensability to the welfare of the whole. 

 When this has come to pass then reform on permanent 

 lines will come easy. Hoetictjltdre's ear has been 

 close to the ground and there is good reason for this 

 little discourse. So don't cast it aside too hastily, but 

 just "think it over." 



