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HORTICULTUKE 



March 15, 1913 



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PARIS 



LONDON 



BERLIN 



Easter Deliveries in Boston and Vicinity 



We are prepared to deliver in good shape, flowers, plants, or made up work 

 as ordered. Florists at a distance may transfer their orders by mail, tele- 

 gram or 'phone to us with the certainty of prompt and careful attention. 



THOMAS F. GALVIN, Inc. '^'^H^t''" 



124 TREMONT ST. BOSTON, MASS. CONSERVATORIES 



Telephones: Oxford 1736-1737-1738 copley Plaza Hotel Boylston, cor. Fairfield St. Tel. Back Bay 2023 



On OCTOBER 1. this year, our NEW YORK STORE will lip opened at 5I!1 FUTII AVE., idiiur Hit h Mrret. 



OF INTEREST TO RETAIL FLORISTS 



EASTER HINTS. 



You need not to be reminded that this 

 is your busy week coming and there 

 are a good many little things to be 

 done, beside the arrangement ot plants 

 and decorating of windows: things so 

 small and yet large enough to cause 

 trouble, if they are not attended to 

 while there is time. Let us get to- 

 gether and think ot the little obstacles 

 that we can remove now, and not wait 

 until we are in the midst of our rush 

 and then realize it should have been 

 attended to before. 



As a reminder we will men- 

 tion cut flower boxes, handy han- 

 dles, pot coverings and crepe pa- 

 per, green predominating as it 

 matches all plants, and above all 

 things don't let a dirty or mouldy pot 

 leave your store; the recipient will 

 think less of you for delivering such. 



Be sure you have an adequate supply 

 of card-envelopes with brass eyelets, 

 this kind being less apt to tear away, 

 saving the trouble of answering calls 

 as to who ordered the plants; also pre- 

 pare yourself with a large stock of 

 newspapers, in case the weather 

 chooses to blow a cold wave your way. 

 Have your crates ready for out-of-town 

 shipments; small wooden boxes and 

 laths makes excellent plant crates. 

 Use excelsior or paper to pad the cor- 

 ners. Have plenty of saucers to set 

 the plants on as this will keep a large 

 portion of water from the floor; some 

 customers desire saucers to accom- 

 pany plants. Keep your writing tables 

 well stocked with pens, cards and en- 



velopes for the convenience of cus- 

 tomers, more so than at ordinary 

 times. Have your clerks request the 

 purchaser to address all card-envel- 

 opes, thus relieving you of trouble in 

 case cards become detached from order 

 sheets; if they do, it can be easily 

 traced as the name on card-envelope 

 and order-sheet will correspond. 



Many people are undecided just 

 when to send a plant as an Easter gift. 

 I should advise you to instruct your 

 sales-people to encourage early deliv- 

 eries; by so doing you are getting 

 plants out of your way and are better 

 prepared to handle the cut flower end 

 which always comes the last of the 

 week; so move the plants quickly! 



A plant or basket when sold, should 

 be immediately marked "sold," and put 

 aside, as two or more clerks are apt to 

 sell the same article over again, and 

 it may be something that cannot be 

 easily duplicated; avoid this by put- 

 ting a "sold" tag on at once with name 

 and day to be delivered. 



Then see that all plants are watered 

 before leaving the store, as they may 

 be on the road some time before reach- 

 ing their destination. Remember a 

 dry plant going into a warm room will 

 soon bring a complaint and you will 

 probably have to replace same or lose 

 the trade of the purchaser. It might 

 be well to instruct those doing the 

 packing to attach small tags request- 

 ing the receiver to water plants freely. 

 If you haven't these tags on hand they 

 can be printed at short notice. 



By following a few of the foregoing 

 pointers it will enable you to sail 



through a stormy week and dock the 

 good ship "Easter" safely in her berth. 

 Mr. Storeman. 



FLOWERS AT FUNERALS. 



In noting the recent item in Hokti- 

 cuLTrRE about the sentiment recently 

 expressed against the use of flowers at 

 funerals, to the writer it seems most 

 fit that the craft carefully consider 

 first the features of strongest interest 

 bearing on the matter. 



In merchandising what leads to the 

 final employment of each blossom, so 

 evidently created and developed to- 

 serve its purpose and but one purpose, 

 and that involves a catering to the 

 finest sentiments the mind can express, 

 as a trade or profession that of the 

 florist stands conspicuous. His is 

 really a "trust," that but too few of the 

 craft appreciate. The lure of the dol- 

 lar too often becomes a guide or 

 motive. Mechanical methods operated 

 for least resistance to lead the cus- 

 tomer into indulging in the display 

 that is made up or produced the easi- 

 est and will look biggest to the mind 

 unfamiliar with such products, no 

 doubt prevails to a deplorable degree, 

 a blot on the intelligence of customer 

 and craftsman both. As the latter 

 should know, and practice better, he is 

 the more guilty conspirator against 

 public uplift and welfare. 



When employed to lighten grief, the 

 using of flowers engenders so fine a 

 sentiment that no argument for, or 

 either against, seems needed. No 

 doubt however, but what conduces 



i 



IIMIM 



WILL GIVE CAREFUL ATTENTrON to all Transfer Orders for 

 Easter Delivery of Flowers or Plants in 



Boston and All New England Points 



IIMIM THE RL-ORI 



1 PARK STREET, BOSTON, MASS. 





