39(5 



HORTICULTURE 



March 15. 1913 



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I New York Cut Hi) wer Exchange | 



I A Prosperous Institution Serving a Host | 

 I of Florists Daily. Best Place to | 



I Buy; Best Place to Sell | 



I The Pioneer Wholesale Flower Market i 



I John Donaldson, Pres. Philip Einsmann, Vice-Pres. Victor Dorval, Secy. I 



i COOGAN BUILDING |k T "yr 1 i^* m_ ' - 



I 55 and 57 West 26th Street, JNCW 1 Ork l^ltV I 



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those in the business to also at the 

 same time educate, in turn, their cus- 

 tomers to better ordering and pur- 

 chasing ideals. Such means must pro- 

 mote needed good will, and aid a 

 properly natural and increasing call 

 for flowers at funerals. 



Publicize and encourage buying 

 within reason, but after quiet ways, 

 along rational lines. Any physical 

 concerted efforts made to counteract 

 will surely breed deeper antagonism 

 to the florist trade, in which the self 

 interests of the craftsman will stand 

 out so palpably as to directly kill any 

 possible gain of favor in any form. 



History tells us that, years aback, 

 dire conditions of business following 

 the panic of 1873 were keenly felt for 

 some years, and the bishop of Western 

 New York diocese of the Episcopal 

 church, inveighed against undue ex- 

 travagance of flowers at funerals. 

 The promptings were heeded, as later 

 on and ever since, in the city of Buf- 

 falo and immediate vicinity it is quite 

 common with obituary notices to re- 

 quest the omission of flowers. This 

 circumstance has no doubt checked the 

 indiscriminate sending in of flowers at 

 funerals, where often such is prompted 

 only for the influence gained, rather 

 than for expressing true sentiment. 

 As railing against such conditions 

 would but aggravate matters, it be- 

 hooves us to interpret it as a balance 

 properly justified by cii'cumstances. 



It seems to have been the custom, to 

 some degree, in the past, for certain 

 Catholic parishes to refuse the bring- 

 ing of floral tokens into churches at 

 funerals. If the affair reported on at 

 Cincinnati is merely of this character, 

 its influence must remain limited. 



Buffalo, N. Y. L. B. D. 



THe MEYER Green 



SILRALINE 



VseJ I»y Retail Florists for mossing funeral 



dcsignt). tying bunches, etc., is 



THE ONLY ARTICLE THAT SHOULD BE USED 



by Growers for strinsriiiy Sinilax and Asparaijus, as it will not fade or rot in 

 the greenhouse. The Jleyer silkaline was the first green thread to be introduced 

 anions l-'lorists and Crowers. It is handled by the best houses everywhere, but 

 it should be ordered by name — Meyer's Silkaline — to be sure of getting the genuine 

 article. Do not accept substitutes. 



If your Jobber cannot supply you. order direct of the manufacturers. Price 

 for any size or color, $1.25 per lb. Sizes, "F" fine, "FF" medium, and "FFF" 

 coarse. 



Do not take any fake green thread. Use the Genuine Silkaline and get more 

 thread and less n.md. 



Lowell Thread Mills, 

 1495 Middlesex St., 



JOHN C. MEYER & CO., V4 



LOWELL, MASS. 



Silkaline also is made in all leadint: colors, as Violet, for bunching violets, and 

 also for tyinif fancy boxes. 



Flease iiieution Ilortii-ulture when Writing 



Cut Flowers for Easter 



Centrally located; Best growers; ample supplies of 

 all staples in cut flowers 



LILIES ROSES VIOLETS ORCHIDS 



CARNATIONS VALLEY GARDENIAS 



Everything in Season. Long Experience. 

 Careful, Conscientious Service 



BERGER BROS., 



140 NORTH 



THIHTEENTH ST. 



Wholesale 



Florists 



Philadelphia, Pa. 



