824 



HOETICULTURE 



May 31, 1913 



SOCIETY OF AMERICAN FLORISTS AND ORNA- 

 MENTAL HORTICULTURISTS 



The following is the preliminary pro- 

 gram of the twenty-ninth annual meet- 

 ing and exhibition to be held in the 

 National Guards Armory, Minneapolis, 

 Minn., August 19th, 20th, 21st and 

 22nd, 1913. The program for the 

 sports is not yet complete. The list 

 of events, etc., will be included in the 

 program when it is mailed to the 

 members at a later date. 



It will be necessary to have the 1913 

 button for admission to the hall and 

 meetings. This button has been sent 

 to all members who are in good stand- 

 ing. It will save time and confusion 

 at the convention and facilitate the 

 work in the Secretary's oifice very 

 much, if members who are in arrears 

 will remit their 1913 assessment 

 promptly to the Secretary, upon re- 

 ceipt of which the 1913 button will be 

 sent to them. 



The floor plans showing available 

 spaces in the Trade Exhibition, are 

 now in the hands of the printer and 

 will be mailed within a week. Inquir- 

 ies are arriving at the Secretary's 

 office from all sections of the country. 

 which shows the widespread interest 

 that is being taken in this convention, 

 which undoubtedly will be one of the 

 most successful in the history of the 

 Society. Exhibitors desiring space in 

 the Outdoor Planting Exhibition should 

 take the matter up at once and com- 

 municate with the undersigned, who is 

 Superintendent of the Trade Exhibi- 

 tion, or write directly to Theo. Wirth. 

 Court House, Minneapolis. Minn., the 

 Vice-President of the Society, who Is 

 making strenuous efforts to make this 

 Outdoor Planting Exhibition one of 

 the great features of the convention. 

 Tuesday, August 19th. 

 First Day — Opening Session. 



2 P. M. — Opening Exercises: Address (<t 

 Welcome; President's Address; Reports of 

 Officers; Selection of Meeting Place for 

 1914. 



Evening Session. 



8 P. M.— President's Reception ; Ballot- 

 ing for Meeting Place for 1914. 



Wednesday. August 20th. 



Second Day — Morning Session. 



9 A. M. — Meeting of the American Rose 

 Society. 



10 A. M. — Meeting of tlie American Sweet 

 Pea Society ; Morning Session of S. A. F. ; 

 Report of Tariff and Legislative Com- 

 mittee; Discussion: Nominations for Of- 

 ficers for 1914; Reports of State Vice- 

 Presidents. 



Afternoon Session. 



. 3 P. M. — Report of tlic National Flower 



Show Committee by Chairman Charles H. 



Minneapolis Pakk System 

 Floral Parterre at Loring Parli. 



Totty; Discussion; Report of School Gar- 

 den Committee; Report of Judges of Trade 

 Exhibit. 



Evening Session. 



8 P. M. — Stereopticon Lecture by Theo. 

 Wirth, "Parks and Boulevards of Minne- 

 apolis." 



Thursday, August 21st. 

 Third Day Morning. 



9 A. M. — Meeting of the American Car- 

 nation Society. 



IC.'iO A. M. — Meeting of the American 

 Gladiolus Society. 



10 A. M. to 12 M.— Polls Open tor Elec- 

 tion of Officers. 



Evening. 



8 P. M.— Reception of the Ladies' S. A. F. 



Friday, August 22nd. 



Fourth Day — Morning. 



9 A. M. — Meeting of the American Chry- 

 santhemum Society; Session of S. F. A.; 

 Report of Chairman of Publicity Com- 

 mittee; Discussion and Action on the Fol- 

 lowing Recommendation of the Boa'rd of 

 Directors: "Resolved, That it is the sense 

 of the Board of Directors that some action 

 be talien by the Society whereby exliibits 

 of artificial flowers at our Trade Exhibits 

 and Flower Shows, be excluded." 



Saturday, August 23rd. 



Fifth Day. 

 The delegates will be talven for an out- 

 ing at Lake Mlnnetouka as the guests of 

 the Minneapolis Florists, where all the 



other sporting events and games will take 

 place. 



John Young, Secretary. 



LADIES' SOCIETY OF AMERICAN 



FLORISTS' PROGRAM. 



Tuesday, August 19th. 



First L)ay. 



lieceptiftn and Dancing at Hotel Rndissou. 



S P. M. -Rrr,.]iti..ii, 



Wednesday, August 20th. 



Second Day. 

 Annual Meeting at the Convention Hall: 

 auto trip around the City of Minneapolis, 

 with luncheon at Minikahda Club. 

 Evening — Open. 



Thursday, August 21st. 



Third Day. 



10 A. M.— Ladies' Bowling. 



Afternoon— Open. 



Evening. 



S P. M. — Reception at Hotel Radisson. 



9..'!0 P. M.— Dancing. 



Friday, August 22nd. 

 Fourth Day. 

 Visit to St. Paul as the guests of the 

 St. Paul Florists. 



Evening. 

 Special Concert at Lake Harriet. 



ADVERTISING TALKS-By RALPH M. WARD-No. 12 



This is the last of a series of 

 twelve Advertising Talks. The 

 writer could go on indefinitely cit- 

 ing instances, and showing how 

 advertising is made to pay. The 

 most useful principle in advertising 

 is common sense, for that is the 

 sense which the common people 

 possess — and always cater to the 

 common people in advertising. It's 

 the business with the great mass 



that pays best. Advertising elimi- 

 nates certain competition without 

 interfering with the Sherman Law, 

 which compels competition and 

 then jails the successful competi- 

 tor. In the florist business today 

 it is all a question of the survival 

 of the fittest, and the fittest is the 

 concern of sufficient capital, whose 

 management has brains, energy, 

 honesty, vision and courage — a man- 

 agement that has the genius of do- 

 ing things and winning victories. 



No management ever was success- 

 ful to any degree in any business 

 without the aid of advertising. In 

 the florist business the writer con- 

 siders the daily newspaper superior 

 to any other medium. It is not im- 

 portant that the advertising rates 

 be low — the best mediums are usu- 

 ally the highest in rates quite nat- 

 urally. It's the results obtained fig- 

 ured on a percentage basis with the 

 cost of advertising that counts. It's 

 the greatest and most successful 

 game that was ever played — try it. 



