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H R T I C U L T U R ]!: 



April 5, 1913 



The Big Blow 



That Did Not Blow Enough 



To Blow Down 



Any Lord and Burnham 



Big Houses 



n 



HE receut f,-u--re;K-liing destruction 

 throughout the middle West of :ill 

 sizes of various constructed green- 

 li(iii^r< points an ohject lesson we have been 

 eiiileavoring to impress on growers for years. 



Over and over again we have used these pages 

 t(j show up the wind resisting strength of onr 

 Iron Frame Construction. 



Some of the '"wise ones" have gone so far as 

 to flatly state that our houses "had too much 

 iron in them," or that we "were unneces- 

 sarily fussy about the number of columns we 

 ])laced in a house." 



Yes. and we have even been accused of being 

 "beliind the times" by not adopting some of 

 I be new f angled framing methods. It now 

 happens that two of the biggest iron frame 

 houses in the west, were new fangled con- 

 struction, and in that blow they went down 

 like a pack of cards. 



Not a single Lord & Burnham house suffered. 

 Of course, glass was broken, but the frame 



work on all sides stands firm and true today 

 as when erected. 



It is apparent, then, that many growers have 

 liecii k'd to put too much confidence in cer- 

 tain kinds of frame houses. 



The recent destruction of hundreds of thou- 

 sands of dollars' worth of houses simply backs 

 u]) what we have l)een continually claiming; 

 and that is — half the iron frame houses being 

 put up by firms with but a few years experi- 

 ence in that type of construction are no- 

 wliere near as safe and sure as luir Pipe 

 Frame. 



Ifs not a (picstion of how niiicli iron you use 

 in a house; Init how tltat iron is put to use. 

 Wind you, we don't claim that our iron frame 

 houses will never blow down, (although one 

 never has) but we do claim, tltat if any house 

 will stand a lAoir. Lord & Biirnliaiii's vill. 



Drop in at our show at the International 

 Flower Siiow and talk over our blow-proof 

 houses. 



If vou ean"t come, let us come to vou. 



Lord and Burnham Co. 



NEW YORK 

 Forty-second St. BIdg. 



CHICAGO 

 Rookery BIdg. 



SALES OFFICES 



BOSTON 

 Tremont BIdg. 



ROCHESTER 

 Granite BIdg. 



PHILADELPHIA 

 Franklin Bank BIdg. 



TORONTO. CANADA 

 271 Jarvis Street 



FACTORIES 



Irvington, N. J. 

 Des Plaines, III. 



