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HOETICULTUKE 



April 5, 1913 



CLUBS AND SOCIETIES 



HORTICULTURAL SOCIETY OF 

 . CHICAGO. 



The spring exbibition of the Horti- 

 cultural Society of Chicago opened 

 very auspiciously, Tuesday, April 1st. 

 The number and quality of the ex- 

 hibits were considered satisfactory to 

 the officers and executive committee 

 and at this writing the first day of the 

 five closes with every prospect of a 

 successful, if not the most successful, 

 spring fiower show yet given. There 

 were some disappointments. The space 

 in the Art Institute is always limited 

 to do full justice to the exhibitions, 

 and this year two rooms usually used 

 are not available, being occupied by 

 the International exhibit by Cubist and 

 Futurist artists. This exhibit, by the 

 way, seemed to offer a rival attraction 

 and a more hilarious audience was al- 

 ways found there. The parks did not 

 respond so generously as heretofore, 

 Lincoln Park alone sending a group of 

 plants. The fact that the opening day 

 was election day and therefore a holi- 

 day caused the Art Institute to be 

 open to the public. Wednesday and 

 Saturdays are always free days, so out 

 of the five days but two brought ad- 

 mission fees. Evenings will help out 

 in this, however. A flower booth in 

 charge of Miss L. A. Tonner was well 

 patronized. 



The grand marble stairway was dec- 

 orated just enough with palms and half 

 way up was a large group of lilies. At 

 the head of the stairs the orchestra 

 was stationed and in the rooms beyond 

 the retailers gave full evidence of ar- 

 tistic ideas of decorating. A notice- 

 able one in this group was that done 

 by the E. Wienhoeber Co. showing a 

 wedding decoration. Still further to 

 the south were the groups of bulbous 

 plants and these exhibits would be 

 hard to excel. Frank Oechslin had 

 sixteen entries, fifteen of them consist- 

 ing of ten-inch pans and one large bed 

 of single plants of 100 or more. The 

 finest bulbs in Holland were sent to Mr. 

 Oechslin for forcing for this show. 

 August Jurgens and Vaughan's Seed 

 Store also had fine displays in bulbous 

 plants. A large group of flowering 

 shrubs containing lilacs, weigelia, vir- 

 burnum. spiraeas, prunus, etc., showed 

 up well on the main floor. A very 

 conspicuous group of 200 rambler rose 

 plants, most of them tall and well 

 trained, occupied one of the main 

 rooms. These were exhibited by the 

 Mount Greenwood Cemetery Associa- 

 tion. This firm showed a novelty in 

 the form of a group of potted sweet 

 peas trained about wire netting six feet 

 tall, and some fine specimen plants of 

 S. A. Nutt geranium, four feet in diam- 

 eter and well in bloom. 



The new varieties of hydrangeas 

 added much in the way of color, their 

 beautiful shades of pink and the deep 

 blues of the French varieties being 

 very striking and attractive. There 

 were some unusually good specimens of 

 rhododendrons, azaleas, lilac and Jap- 

 anese maple. 



The judges were Emil Buettner, Park 

 Ridge, 111.; August Koch, Chicago; E. 

 0. Orpet, Lake Forest, 111. 



Tuesday was Rose Day and entries 

 were made by Geo. Wittbold Co., Poehl- 

 mann Bros. Co., Wletor Bros, and 

 Wendland & Keimel, but at this writ- 

 ing the awards were not complete. A 

 vase of Milady rose sent by A. N. 

 Plerson of Cromwell, Conn., arrived In 



April 10 at the Union Restaurant, West 

 Randolph street. 



ADVERTISING TALKS 



BY 



Ralph M. Ward 



No. 4 



A little newspaper advertising is a 

 mighty good thing. More of It is 

 much better. The daily newspaper 

 goes into thousands of homes and 

 has a tremendous pulling power. 

 In the retail business the news- 

 paper is the advance agent that 

 goes ahead and creates the desire. 

 Everyone knows newspaper adver- 

 tising is one of the greatest forces 

 in the business world today. Such 

 advertising Is cumulative and 

 builds for the future, as well as 

 produces results for the present. 

 No man can do a large retail busi- 

 ness without it. The great trouble 

 with some men is that they think 

 newspaper advertising is good for 

 the other fellow, but would not do 

 in their particular case. Many ad- 

 vertisers have lost out because they 

 got cold feet and quit before the 

 results could reach them. A little 

 persistency would have won out. 

 Women are especially great read- 

 ers of newspaper ads. Most women 

 would rather read news of some 

 good rousing sale, than anything 

 else in the paper. 



The business man who omits his 

 advertising from the paper for a 

 week or so because he thinks by 

 so doing he is saving, is as unwise 

 as the merchant who would close 

 his store on certain days because 

 business was dull. 

 The man who takes it for granted 

 that everyone knows him because 

 he has been established so many 

 years, and occasionally does a little 

 advertising, is simply fooling him- 

 self and giving his competitors the 

 chance they want. Take nothing 

 for granted but keep pegging away, 

 advertising every day in the year. 

 Persistent advertising is like a 

 clock — keeps ticking all the time. 

 Of course, you are not constantly 

 looking at the clock, but when you 

 want to know the time, you would 

 not think of looking anywhere else. 

 Same with persistent floral adver- 

 tisements — when you want to buy 

 flowers you look at the ad. — and 

 if you can't find it, it's just like 

 missing the clock. 



splendid condition and were much ad- 

 mired. 



Henry Wild of Greenwich, Conn., lec- 

 tured before the Mass. Horticultural 

 Society, March 29th, on "The Making 

 of a Country Estate." This was the 

 closing lecture of the series of 1912-13 

 and was one of the most practical and 

 interesting in the whole list. 



The St. Louis Florist Club meets 

 Thursday afternoon April 10 in Odd 

 Fellows' Building. The trustees will 

 see to it that all those who attend will 

 be well repaid. Secretary Beneke says 

 he has arranged with F. X. Gorley to 

 read a paper on his experience with 

 telegraph delivery orders, which should 

 be interesting. 



The Engelman Botanical Club meets 

 next week Saturday at 3 P. M. at 

 Shaw's Garden. This meeting will be 

 known as the meeting of the Cycads. 

 Dr. G. R. Hill will lecture on Fossil 

 Cycads; J. R. Schrann on Relation of 

 Cycads to other plants and G. H. Pring 

 on Geographical Distribution, Growing 

 and Garden Collections of Cycads. 



The Retail Florists' Association of 

 St. Louis held its meeting last week 

 Wednesday at the Washington Hotel 

 with a general talk on Easter business. 

 After the business session the mem- 

 bers sat down to a fine spread. While 

 the inner-man was being refreshed a 

 collection was taken up for the fiood 

 sufferers and a good sum was realized. 



Brock's Club of Salesmen, connected 

 with Joseph Breck & Sons, Corpora- 

 tion, held their regular bi-monthly 

 meeting and dinner at the Quincy 

 House, Boston, on the evening of March 

 29. A. E. Robinson, manager of the 

 Breck-Robinson nurseries of Lexing- 

 ton, gave an interesting lecture on 

 nursery work, illustrated by many fine 

 views. William Downs, superintendent 

 of the E. S. Webster estate. Chestnut 

 Hill, gave a talk on "Care of Green- 

 houses." Thos. J. Grey gave some 

 pleasant reminiscences. Breck's or- 

 chestra of six pieces, John Russell, 

 leader, furnished music. Thirty-five 

 members were present. James T. Car- 

 roll presided. 



CLUB AND SOCIETY NOTES. 

 The next regular meeting of the Chi- 

 cago Florists' Club will be held on 



The regular monthly meeting of the 

 Cook County Florists' Association was 

 held at The Tavern, Chicago, on 

 Thursday, March 27. After routine 

 business and installation of officers 

 A. C. Zvolanek gave a very interesting 

 talk on "Sweet Peas." Many beautiful 

 specimens were on exhibition, grown 

 by Herman Wehrman of Maywood. As 

 a general subscription, this Associa- 

 tion turned over to the relief fund for 

 fiood sufferers in Ohio and Indiana 

 $101.60. President A. C. Kohlbrand 

 appointed a number of committees, 

 the chairman of each respectively be- 

 ing as follows: Publicity, Peter Pear- 

 son; Good of the Club. Walter Scott; 

 Membership. Geo. Wienhoeber; Trans- 

 portation, A. Miller; Sports and Pas- 

 times, .\. J. Zech. 



