August 1, 1908 



HORTICULTURE 



135 



Flowers, very little if any of it eman- 

 ates from the great army of florists 

 whose interests are so materially en- 

 hanced with such publicity, which in 

 other words is real advertising, with- 

 out any cost to the negligent benefici- 

 aries. And if the retailers would main- 

 tain their coveted position as the 

 leaders in popularizing the rose in the 

 future as in the past, they cannot 

 ignore this powerful assisting agency 

 so universally available. 



The identification of florists with the 

 Civic Improvement Societies now 

 everywhere so popular and aggres- 

 sive in their work, is another means by 

 which our business may be greatly 

 helped. All this missionary work 

 must be carried on in the future as in 

 the past by the retailer and even with 

 more energy than formerly, for the 

 grower, broadly speaking, is not 

 known to the public or its qutoa of 

 flower buyers, except the growers of 

 Chicago and vicinity who seem to be 

 as successful in exploiting their work 

 through the daily press as they are in 

 carrying it on under their immense 

 areas of glass. The retailer has an 

 established identity. He is in the eyes 

 of the people and to them is a real 

 fountain of floricultural knowledge. 

 American Beauty's Limitations. 



Society has as the result of a com- 

 bination of circumstances aided by the 

 florists themselves forced the Ameri- 

 can Beauty to a position of promin- 

 ence that seems at times to discourage 

 the hybridizer in his endeavor to pro- 

 duce a successful rival to that famous 

 variety, but, alas! as every retailer 

 knows, that variety at times is any- 

 thing but a real beauty, but having 

 been wisely christened, its celebrated 

 name often saves it from the condem- 

 nation it too frequently deserves. 

 Originators need not fear for a place 

 in this country for their meritorious 

 productions even if they fall far short 

 of the size of the popular American 

 Beauty. Size alone does not always 

 commend a rose — length and strength 

 of stem with nice foliage supporting 

 a flower beautifully distinct in color 

 and form, will never suffer materially 

 in comparison with its companion of 

 larger size, coarse texture and varying 

 shades of unattractive colors. We 

 shall say nothing of "bull heads" that 

 in a measure serve to disfigure the 

 whole rose family. 



The Beauty's Rivals. 



Personally T should prefer to see 

 half of the glass at present devoted to 

 American Beauty given to a few of our 

 other leading sorts and a further ex- 

 tension of our present list of forcing 

 varieties to include those particularly 

 reliable for summer blooming, and in 

 this position I fully realize that I am in 

 danger of standing almost alone. But 

 it is a well known fact that no longer 

 are retailers embarrassed when they 

 are unable to answer the call of the 

 critical rose customer for American 

 Beauty if they are prepared to offer 

 as a substitute either that marvel- 

 lously distinct and strinkingly beauti- 

 ful rose Richmond or its worthy and 

 popular companion Killarney, and in- 

 deed these are now often preferred to 

 Beauty irrespective of the cost. Even 

 from Classic Boston comes the state- 

 ment in a trade report as recent as 

 last week that "The demand for 

 Beauties is not active, many people 



THE WITTBOLD CEMENT BENCH. 



Our illustration shows the construc- 

 tion of the Wittbold cement bench. 

 In these days of permanent building 

 and the elimination of everything in 

 material liable to decay, greenhouse 

 owners are having their interests 

 well cared for by the ingenious and 

 inventive minds in and out of the 

 profession. As a practical greenhouse 



man and plant grower, Mr. Wittbold 

 is in a position to know what consti- 

 tutes an improvement in bench con- 

 struction and the appreciative com- 

 mendations that have come to us are 

 no doubt well founded. E. H. Hunt 

 of Chicago is Mr. Wittbold's repre- 

 sentative in introducing the cement 

 bench, and a line to him will bring 

 forth full information concerning it. 



now preferring Richmonds and Killar- 

 ney." And when we reflect upon the 

 dismal failures attending the attempts 

 of some growers with Beauties we are 

 moved to pity, and regret that the 

 same glass and efforts were not de- 

 voted to other varieties which would 

 be most certain to yield better, if not 

 entirely satisfactorily results. 



In conclusion allow me to say to 

 those of us who are engaged in vari- 

 ous ways in advancing the interests of 

 the rose, and who at times feel the 

 encroachment of its reputed rival — 

 the carnation — supported by its aggres- 

 sive Society, remember, that we too 

 have a Society, devoted to the "Queen 

 of Blowers" and being faithful in our 

 efforts in its ranks and working along 

 lines of its noble aims, and prompted 

 by its suggestions, we shall maintain 

 the rose by its glorious ascendancy to 

 where its unrivaled beauty and 

 adaptability to all phases of decorative 

 adornment justly entitle it, and after 

 having accomplished so much in ad- 

 vancing its popularity, we shall still 

 persevere in its behalf until we have 

 achieved the full realization of our 

 cherished desire and ambition "A 

 Rose for every Home, a Bush for 

 every Garden." 



GREENHOUSES BUILDING OR 

 CONTEMPLATED. 



Davenport, la .— Chas. Hummel, addi- 

 tions. 



Chicago, 111.— Anton Then, two rose 

 houses. 



Washingtonville. 0.— J. H. Cox, ad- 

 ditions. 



Rock Island, 111.— H. Gaethje, two 

 houses. 



San Francisco, Cal. — N. Arminino, 

 additions. 



Detroit, Mich.— Harry Smith, range 

 of houses. 



Burlingame, Cal.— E. W. McLellan, 

 two houses. 



Fostoria, O. — Fostoria Floral Co., 

 lange of houses. 



Goshen, Ind. — Colonial Flower Shop, 

 one house, 29x50. 



Peoria, 111.— Frank Jerabek, two 

 houses, each 37x50. 



St. Louis, Mo. — Connon Floral Co., 

 house, 25xl5(i. 



Owalonna, Minn.— Clinton Falls Nur- 

 sery Co., two rose houses. 



New Bedford, Mass.— R. H. Wood- 

 house, additions and improvements. 



LIST OF PATENTS. 



ADVERTISING BRINGS BUSINESS. 



Gentlemen, — Our original instruc- 

 tions to you were to continue our ad. 

 for three (3) months, which period we 

 think expired in June, but as we have 

 had considerable inquiry as a result of 

 our ad. we have concluded to continue 

 same, and you may do so until advised 

 to the contrary. 



Yours very truly, 

 BOSTROM-BRADY MFG. CO. 



Atlanta. Ga., July 22, 190S. 



S93 



893 

 S93 



893 

 £34 



,627 Walking Hand - Cultivator. 

 John E. Hosmer, Silver- 

 ton, Ore. 



704 Plant Protector. John A. 

 Bryne, Red Springs, X. C. 

 Hay, Straw, or like Cutting 

 Knife. Richard Jones, Pen- 

 naenmawr, England. 



,79? Motor-Plow. Corda A. Hart, 

 Danville, 111. 

 Combination Plow and Har- 

 row. Ephraim J. Steele, 

 North Braddock. Pa. 



