800 



HORTICULTURE. 



December 12, 190S 



tions: J remember how it impressed 

 me when a boy starting in the busi- 

 ness. The word decoration carried 



wiili ii the thought of "Tie half day's 

 tUStle and linstle. the tearing out of 



the well-arranged greenhouse, breaK- 

 ing of pots, freezing of plants, and 

 then the next daj everything repeated. 

 bringing them home. And all this for 

 about as much as a tailor would 

 charge tor a good suit of clothes. The 

 reason for this is. we sell our brains 

 by the load, so much a load, plants, 

 brains and work thrown in and get 

 them all hack again the next day 

 This idea of getting them back again 

 is so impressed on the public that you 

 will not get a good price for your 

 flowers and work because you sell 

 them by the load and get them all 

 back. Sell them something they will 

 keep; you do not want them back, and 

 your customer will be satisfied to pay 

 your price. It is the mental law of 

 sale, something they will get for their 

 money, belongs to them and which 

 they have the desire to possess. Do 

 not take it away the next day by the 

 load. Take up cut flowers, use them 

 everywhere, they can be used to good 

 advantage in vases, clusters and gar- 

 lands. Now I do not wish to be mis- 

 construed; we do not want to eliminate 

 plants altogether; we always want to 

 use plants but let them be specimens, 

 plants that you can set anywhere on 

 their own merits. 



Has it ever occurred to you how in- 

 congruous and bad taste it is to fill a 

 house with a lot of stuff you would 

 not otherwise dare show a customer 

 individually? Using pot covers and 

 pedestals that are anything but orna- 

 mental to a finely appointed house, re- 

 moving all the subjects of art and 

 bric-a-brac and building in place 

 hanks of plants. Fill vases with cut 

 flowers, arrange them on the mantel 

 and you will get a better price and will 

 not have to take them back the next 

 day. 



Ideas Again. 



You cannot get ideas or produce new 



CARNATION MARCHIONESS. 



Our illustration is taken from a pho- 

 tograph of a house of Marchioness, 

 which originated with the late Louis 

 E. Marquisee four years ago, and of 

 which he thought very highly from the 

 first for its full perfect flowers, high 

 clove fragrance and splendid keeping 

 qualities. 



It comes in early and the flowers 

 mature very quickly and is a wonder- 

 fullv free bloomer; as a proof of this, 



it is stated that over 3,000 perfect 

 flowers were picked from one house 

 during the month of October, and that 

 last season strict count was kept of 

 one bench, and the plants averaged 30 

 to 3G blooms each. 



It will be disseminated in January, 

 as Mr. Marquisee intended. There is 

 not a sign of rust or stem rot to be 

 seen, and Mrs. Marquisee would like to 

 have all who are interested call and 

 see it growing. 



things if your surroundings are out of 

 harmony with your soul. You must 

 first get in line with your inner self 

 and nature, then you must radiate 

 that feeling, that sincerity, that en- 

 thusiasm to those about you. Create 

 the atmosphere of happiness, advance 

 good cheer around your assistants, 

 elevate their thought and standing, 



make them respect themselves, their 

 business and you. Pay them well so 

 they can say with pride "I am a 

 florist." Then charge well for your 

 goods and brains. That is the only 

 way to evolve ideas. You, your assist- 

 ants, your store must be in harmony 

 with the most beautiful things of 

 nature — flowers. 



CARNATION GEORGIA. 

 Carnation growers should now visit 

 the establishment of James D. Cock- 

 croft, at Northport, Long Island, the 

 home of the sensational new white 

 carnation Georgia which is to be dis- 

 seminated this season. This up-to- 

 date establishment is devoted entirely 

 to carnation growing and during the 

 years of its development much atten- 

 tion has been given to the crossing 

 and hybridizing of the best of the 

 standard varieties and novelties, so 

 Georgia is by no means a chance pro- 

 duct. It is the result of a cross be- 

 tween Prosperity and Morning Glory. 

 The plants are of vigorous habit and 

 are now covered with a profusion of 

 blooms of large size and ideal form, 

 and calyx. Georgia will no doubt 

 meet with an appreciative welcome 

 from carnation growers. Mr. Cock- 

 croft has 40.000 cuttings in the sand, 

 om-half being Georgia and the other 

 half standard varieties. 



Chrysanthemum House, at J. A. Budlong's, Chicai 



Boston, Mass. — Henry M. Robinson 

 & < !o. have just received the largest 

 shipment of southern smilax and holly 

 they have ever handled. Cut box- 

 wood and galax are also in heavy re- 

 ceipt and indicate confidence in a 

 largely increased holiday trade. 



