342 



HORTICULTURE. 



Mai oh 14. 1908 



JOHN BREITMEYER'S 

 —SONS— 



Cor. Miami and Gratiot Aves. 

 DETROIT, MICH. 



Artistic Designs . . . 

 Higli Grade Cut Blooms 



Wo cover all Michigan poinU and «ood 

 •Actions of Ohio, Indiana and Canada 



William J. Smyth 



FLORIST 



Cor. Mic higan Ave, and 3 1 st St.. C HICAGO 



We ship to all points in Illinois an d Iowa. 

 Phones: Douglas 744, Douglas 523, Douglas 740 



M.G.andJ.E.HMISWIRTH 



232 Michigan Ave. 



CHICAGO 



AUDITORIUM ANNEX Tel. Harrison 586 



SAMUEL MURRAY 



Florist 



Coates House Conservatory 



1«1? BROADWAY, KANSAS CITY, MO 



Both 'Phones 2670 Mafn 



FRED C. WEBER 



FLORIST 



ST. LOUIS, MO. 



♦326-28 

 OLIVE STREET 



Establislied 1873 

 LoDf Distance Phone Bejl Lindell 676 



GUD£ BROS<0 

 /■LORISTS 

 lZ14r ST.NW 



WA*tiN«Tt]MOC 



Of Interest to Retail 

 Florists 



Orchids and .gardenias continue In 

 the ascendancy with the prospect of a 

 long run. 



WASHINGTON, 

 D. C. 



GUDE'S 



Geo. H. Cooke 



FLORIST 



Connecticut Avenue and L Street 



WASHINQTON. D. C. 



One of the hustling florists of the 

 State of Pennsylvania is John A. Kep- 

 ner of Harrishurg, who, besides a 

 large range of greenhouses, runs three 

 retail flower stores. 



The Park Floral Co. 



J. A. VALENTINE 

 Pres. 



DENVER, COLORADO 



WILLIAM L.ROCK 

 FLOWER CO. 



KANSAS CITY, - MO. 



will carefully execute orriers for Kansas City 

 and any town in Missouri oi Kansas. 



The improvement in flower produc- 

 tion, the development of taste, the 

 changes in fashions, the exigencies 

 of competition, all affect the pros- 

 perity and have a vital bearing upon 

 the business of the florist. His suc- 

 cess will go forward or backward in 

 direct proposition to his foresight and 

 grasp of the situation as conditions 

 shift and new problems come up from 

 day to day. In no line of business is 

 it more unqualifiedly true than in the 

 florist business that "to stand still is 

 to go backward." 



A marked change in the fashion of 

 corsage bouquets has manifested itself 

 within the past three years. The 

 single or California violet is striving 

 hard for the mastery, and while the 

 old favorite, Marie Louise, is doomed 

 to bend the knee to her more graceful 

 sister, it is also true that neither is 

 finding favor for outdoor use. The 

 over-production of the double variety- 

 made it a too common commodity, 

 bringing the flowers within the reach, 

 of masses and much to the disturbance 

 of the classes. 



Never have the requirements as to 

 character, ability and refined manners 

 in the florists' store clerk been so ex- 

 acting as now. The demand for young 

 men possessing these qualifications 

 has been and is far in excess of the 

 supply. More than half the flower 

 stores of the fashionable sections of 

 the large cities have room for the 

 ideal salesman.— one who can attract 

 and develop business by his knowl- 

 edge, industry, address and artistic 

 ability— and for such the question of 

 salary is easily settled. 



• Follow your leader" is 

 CHICAGO the custom here. Some 



time ago a prominent 

 down-town florist began advertising in 

 the daily paper; now several stores ad- 

 vertise special sales for Saturday. It 

 seems to pay as we notice that large 

 lot? of stock are bought and disposed 

 of by these firms. A West Side florist 

 who uses his window to display fea- 

 tures of holidays and other special 

 events from time to time, "did himself 

 proud" this season on the occasions of 

 Washington's birthday and St. Valen- 

 tine's day. This is a kind of ad.vertis- 

 iug that always pays. . 



Out of 

 Town 



Florists 



Taking orders for delivery in 



New York or Vicinity 



can have them filled in best 

 manner and specially deliv- 

 ered hy <^ <^ J^ 



Thomas Young, Jr. 



500 F.fth Ave., New York City 



Telephone 847 Bryant. 



LEADING RETAIL FLORISTS— 

 Index By Towns will be found in 

 Buyers' Directory. 



ALEX. MeCONNELL 



571 FIFTH AVENUE 

 NEW YORK CITY 



Telegraphic orders forwarded to any 

 part of the United States, Canada, and 

 all principal cities of Europe. Orders 

 transferred or intrusted by the trade to 

 our selection for delivery on steamships 

 or elsewhere receive special attention. 



Telephone Calls, 487 and 488 38th St. 

 Cable Address, AtEXCONNELL 



WILLIAM H.DONOHOE 



FLORAL DECORATOR 



17 East 28th St., New York 



Special Attention to Theatre 

 and Steamer Orders, and reliable 

 deliveries guaranteed. 



DAVID CLARKE'S SONS 



Deliver orders from any part of the country to 



New York City 

 Or OUT-QOINa STEAMERS 



Write or telegraph 



2139-2141 Broadway, New York 



Telephone 1552-1553 Columbus 



M. A. BOWE 



In the Heart of New York City 

 1294 Broadway 



Tel. 2270, 38lli St NEWYORK 



Our riotto — The Golden Rule. 



YOUNF& NUGENT 



42 West 28 St., NEW YORK 



"FLOWERS BY TELEGRAPH " 



Flower Deliveries 



In Brooklyn and other Long Island Points 

 New York City. New .lersey. etc. At Theatres, 

 Hotels, Steamers or Residenc: s. 



WILSON 



Fulton St. and Greene Ave.. Brooklyn. N.Y. 



ALBANY, N. Y. 



Flowers or Des'gn Work 



DELIVERED IN AI.kANY AND VICINITY 

 ON TELEGRAPHIC ORDER. 



VIJJORTH PEARL ST ., ALBANY, N.Y . 

 JACOB'SCMLZr^u.'v'iLV^E.^rv: 



Put fln»;or<!°' best quality in seaso» 

 llUI nUHBIa delivered promptly to anv addren. 



Write, Telegraph or Teleplione. 

 Cumberland and Home Phones 223 and 084 



