49« 



HORTICULTURE 



April 11, 1908 



ft: 



JOHN I. RAYNOR 



OFFERS 



A Complete Assortment of Top Grade Roses, 

 Carnations, Lily of the Valley, Daffodils, Violets, 



Callas and 



This supply conies, as it has for many years, from the largest and best 

 growing establishments for New York market. Can fill order, any 

 quantity, at wholesale market rates. 



WRITE OR TELEGRAPH 



40 ^^e^J»t a^tlx St., iVe^^w Y^oi-1^ 



Telephone — 1998 Madhon Square 



Always Appropriate. 



On no occasion of the many where 

 ilowers of some kind are used is the 

 rose ever considered unsuitable oi- 

 inappropriate. The retailer fully ap- 

 jireciales the appropriate character of 

 the rose for all purposes of decora- 

 tive effect and its unequalled position 

 without a worthy rival in the affec- 

 tions of the greatest portion of 

 humanity. The florist can in all sin- 

 cerely suggest the rose as tlie friendly 

 .gift, the christening of either the baby 

 or the vessel, and for the hand of the 

 Ijride it is most essential. We can 

 select it as the message to the sick 

 room and with equal propriety use 

 it as a mark of condolence and re- 

 spect to the dead. 



Indeed were the 

 completely from the 

 tail floriculture the cavity would be 

 so great it would be difficult to 

 properly identify it. 

 more that may be 

 reasons why the 

 roses as being 



rose eliminated 

 mountain of re- 



These and many 

 named, are the 

 retailers look upon 

 the most reliable, 

 valuable and indispensable article oi 

 their merchandise. 



Keeping pace with the evolution of 

 the rose in the various degrees of its 

 advancement, came the improved 

 methods in decorations, and here too, 

 the Queen of Flowers plays a most 

 conspicious part. In the richness of 

 its individual beauty, clothed alone by 

 its own rich foliage, it enables the 

 decorator to carry out. better than 

 with any other flower, the idea of a 

 modest, charming simplicity in decora- 

 tive effect, with the most satisfactory 

 results. How frequently we are asked 

 to adorn a person, a picture, a mantle 



or other object with "just one rose" 

 so exquisite and impressive in its 

 simijlicity. 



The Rose in Elaborate Decorations, 

 lu depicting the part the rose plays 

 in elaborate decorations, we may say 

 the world cheerfully concedes the 

 tribute this flower alone deserves 

 above all others, it being the very 

 essence of decorative effect in what- 

 ever manner it is shown. The in- 

 dividual flower, the vase of them, the 

 bank of roses, or baskets of the same; 

 and it is doubtful indeed if there can 

 i)e found in any part of the country, 

 a retailer whose establishment lays 

 claim to being first class in its ap- 

 poir.tments. that does^not give roses 

 pre-eminence of importance in his 

 store as a result of the recognition of 

 their value fundamentally, in decor.a- 

 tive effects. 



And this is not surprising when he 

 considers the distinctive beauty and 

 striking grandeur of the rose itself 

 stripped of all sentimental significance 

 attache.! to it from ages past down to 

 the prfcf-ent lim.?. Standing alone 

 in its purely decorative character 

 it challenges the unvarying admira- 

 tion of all who behold it Ofttimes 

 this admiration and devotion ap- 

 proaches the highest degree the heart 

 is capable of. 



Any one of the many beautiful varie- 

 ties, without the accompaniment of 

 other flowers or flora! accessories is 

 equal to any occasion, when the per- 

 fection of floral beauty and magnifi- 

 cent splendor is desired. Other 

 flower.s may in their respective 

 seasons find a measure of favor, 

 usefulness, and even popularity with 



the lovers of the beautiful in nature, 

 and in decorations you may mix them 

 in an incongruous mass without doing 

 great violence to their individual 

 character, but the rose alone cries out 

 pleadingly for a position of isolation 

 where unaided bj associates, ribbons, 

 ferns or other accessories, the rare, 

 unrivalltd splendor and magnificence 

 of its decorative effect, is most pleas- 

 ing and appreciable. 



Its Sentimental Value. 

 But it is not alone the practicability 

 of the rose, it being the corner stone 

 of the business edifice, that makes it 

 interesting to the retailer. He with 

 the whole civilized world recognizes 

 the perfection of its natural beauty 

 and the inexpressible thrill of joy ex- 

 perienced by those who behold it in 

 its magnificent and unequalled splen- 

 dor. Iho florist presenting the rose — 

 fair, fragi-ant and exquisite, offers no 

 apology when advancing its fame as 

 the "Queen of Flowers," always en- 

 couraged and confident that no flower 

 grows that can excel the rose, and 

 where an occasion is presented when 

 it is desired to express purity of life, 

 a stainless character, unquestioned 

 integrity, and virtuous career, we 

 turn instinctively to the emblematical 

 llower — the pure white rose. The rose 

 is beautiful even in its dainty promis- 

 ing bud. the half or full open flower. 

 Indeed the great artists often select 

 the latter as subjects for their finest 

 work, and not infrequently do we see 

 some varieties in the very last stages 

 of their development and even border- 

 ing upon decay, yet embodying the 

 \ery perfection of floral beauty. 



{Te> be Continuedt) 



