686 



HORTICULTURE 



May 23, 1908 



horticulture: 



V«L. VII 



MAY 23, 1908 



NO. 21 



PUBLISHED WEEKLY BV 



HORTICULTURE PUBLISHING CO. 

 11 Hamilton Place. Boston, Mass. 



Telephone, Oxford 2ga 

 WM. ]. STEWART, Editor and Manager 



SUBSCRIPTION PRICE 



Q^e Year, In advaoce, $1.00: To Foreign Countries, 3. oo; To Canada, $i.^ 



ADVERTISING RATES 



Per Inch, 30 inches to page $>.oo. 



Discounts on Contracts for consecutive insertions, as follows: 



One month (4 times) 5 per cent.: three months (13 times) lopercent. : 

 dz months 126 times) M per cent. ; one year (52 times) 30 per cent. 



Page and half page spaces, special rates on application. 



Eoiered as second-class matter December 8, 1904, at the Post Office at Boston, Mass, 

 under the Act of Congress of March 3, 1S79. 



Page 



685 

 685 

 687 



687 



CONTENTS 



COVER ILLUSTRATION— .Scaxboro Pond, Franklin 



Park. 

 NOTES FROM THE ARNOLD ARBORETUM— Alfred 



Rehder 



PRUNUS PENDULA— Daniel A. Clarke 



THE CHIONODOX AS— Robert Cameron 



BRITISH HORTICULTURE— W. H. Adsett 



NEWS OF THE CLUBS AND SOCIETIES: 



Gardeners' and Florists' Club of Boston — New 



Haven County Horticultural Society— Society of 



American B'lorists — Buffalo Florists' Club — St. 



Louis Florists' Club — Pennsylvania Horticultural 



Society — American Association of Park Super- 

 intendents—Club and Society Notes 



THE ART OF SELLING — F. E. Palmer 



OBITUARY — William Scott, portrait — Thomas Green — 



G. W. Spinney 



SEED TRADE 



FLOWER AlARKET REPORTS: 



Boston, Buffalo, Chicago, Indinnapolis, New York, 



Philadelphia 



MISCELLANEOUS. 



A New Ornamental Grab's 



Some Azalea .\wards at Ghent 



Les P,ibliotheques Horticoles 



Paris Chrysanthemum .Show 



Hartford's New Superintendent of Streets, Alex 



Cumming, portrait 



Rochea f alcata 



Publications Received 



Business Changes 



Plant Imports 



Incorporated 



Propagation of Sciadopitys verticillata 



Greenhouses Building or Contemplated 



Personal 



News Notes 



New Retail Flower Stores 



Le Chrj'santheme 



Philadelphia Notes 



688 

 689 



690 

 694 



701 



688 

 690 

 690 

 691 



691 

 691 

 691 

 694 

 695 

 693 

 696 

 696 

 698 

 698 

 698 

 699 

 701 



Referring to the comment by Mr. 



The trend of Haerens, elsewhere in this paper, rela- 



preference tive to the lack of appreciation in 



America for the "fan-shaped" azaleas 

 we think the tendency of taste among people in this 

 country is away from stiff and unnatural shapes in 

 plants and floral w-ork. All these distortions — for that 

 is what they are — such as fan-shaped azaleas or chrys- 

 anthemums, Crimson Ramblers trained into forms of 

 automc)biles, crowns and Teddy bears, also such ab- 



A wise and 

 patriotic measure 



surdities as chysanthoimims with many colors grafted 

 oil one plant are distasteful to most plant lovers and in 

 the markets where the most refined people are served 

 they find but few takers. Our observation in the past 

 lew years is that even the old-fashioned flat-topped 

 azalea has been losing caste and that the more loosely 

 branched s])ecimens witli somewhat informal, yet sym- 

 iiii'trieal, contour are usually preferred. 



The passage by the United States 

 Senate of the bill providing for 

 national control of the White 

 Mountain and southern Appalach- 

 ian forests, after a long and, at times, almost hopeless 

 struggle will, we believe, be looked upon in coming time 

 as one of the wisest and most patriotic acts of the law 

 makers of our day. To anyone who has given the sub- 

 ject any attention and realized the menace to our indus- 

 trial resources; not to mention the question of scenic 

 beauty, which the deforestation of the watersheds of our 

 streams means, the opposition to this bill seems almost 

 inexplicable. The country owes a big debt of gratitude 

 to President Roosevelt, the American Forestry Associ- 

 ation and other organizations, and all those devoted 

 men in public and private life who have labored for 

 years on behalf of this project. Now let us have the 

 duty taken off wood pulp and other forest products, the 

 enormous demand for which has been stripping our 

 country of one of its best assets. 



"The art of selling," which proved 

 The amplitude such an interesting topic in F. E. 

 of salesmanship Palmer's talk before the Boston club 



last Tuesday evening might easily 

 furnish themes for a score of good essays. In the flor- 

 ists' business, as compared " with the art of growing, 

 salesmanship has never been given its proper relative 

 importance. It must have become very evident to those 

 who listened to the brief and very superficial discussion 

 which followed Mr. Palmer's paper that the subject 

 of selling covers a much wider field than many of them 

 had realized. It has often been asserted by those who 

 were familiar with the flower trade in a broad-gauge 

 way that the marketing of a crop of flowers to good ad- 

 vantage demands the exercise of intelligence and ability 

 fully equal to that required for the production of the 

 crop. The word "marketing" is used as applying not 

 only to the moving of the goods from the possession 

 of the producer to the dealer but also to their further 

 disposition until they have finally reached the consumer. 

 For the retail dealer to accuse the grower of short- 

 sighted methods, or vice versa, looks to the unprejudiced 

 outsider as a case of "the pot calling the kettle black." 

 In seeking an explanation of the better conditions said 

 to exist, for instance, in Chicago, as compiared with cer- 

 tain other cities it might be well to consider how much 

 may be due the wholesale shipping trade for this cir- 

 cumstance; also to ask where the responsibility lies for 

 the decadence of the wholesale shipping trade in quar- 

 ters where it formerly flourished ; further, whether it is 

 or is not good salesmanship for the producer to advance 

 the price of his product as soon as a shipper approaches 

 him with a call for a large quantity of stock to be dis- 

 tributed to other markets; and still further, how the 

 street fakir outlet compares in net results with the ship- 

 ping trade outlet, in the disposal of the surplus. 



