.■il4 



HORTICULTURE 



September 28, 1918 



HORTICULTURi: 



VOL. XX?I11 



SEPTEMBER 28, 1918 



NO. 13 



PUBLISHED WEEKLY BT 



HORTICUI.TURE PUBLISHING CO. 

 147 Summer Street, Boston, Mass. 



\VM. J. STEWART, Editor and Manacer 

 Telephone. Beach 292 



ADVERTISING RATES: 



Per inch. 30 inches to page fl.M 



DiHcount on Contracts for consecutive insertions, as follows; 



One month (4 times), 5 per cent.; three months (13 times), 10 

 lier tenl.; six months (26 times), 20 per cent.; one year (S2 times), 

 30 per cent. 



rajre and half page space, not consecutive, rates on application. 



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One Vrar, in advance, $1.00; To Foreign Countries, $2.00; To 

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Enteivil as second-class matter December 8, 1904, at the Post Office 

 HI Boston. Mass., under the Act of Congress of March 3, 1879. 



CONTENTS 



Page 

 COVER ILLUSTRATIOx\— Rock Garden at Franklin. 



Mass. 

 SOCIETY OP AMERICAN FLORISTS— National Pub- 

 licity Campaign — The Proposed Official Bulletin — 



Flowers and Publicity 313 



Department of Plant Registration 317 



THE IMPORTANCE OF ADVERTISING OF BUSI- 

 NESS— He«)-i/ Pcnn 315 



CLUBS AND SOCIETIES— Lancaster County Florists' 

 Association — Wisconsin State Florists' Association — 



American Dahlia Society 316-317 



Florists' Telegraph Delivery Association 319 



HOW TO MAKE BOTH ENDS MEET— B. /•'. Barr 320 



SEED TRADE— Seedsmen or Seed Merchants, G. C. 

 Watson — Storing Beans in Lime — French Bulbs Due 

 Allotment Association 321 



OF INTEREST TO RETAIL FLORISTS: 



Flowers by Telegraph 322 



F. T. D. Notes— New Retail Flower Store 323 



FLOWER MARKET REPORTS: 



Boston. Chicago, Cincinnati, Cleveland. New York... 325 



Rochester, St. Louis, Washington 327 



OBITUARY— Charles Bartlett Weathered. Jr.. portrait, 



George P. Buckley, William F. Cotter 327 



LOCAL AND GENERAL NEWS— Cincinnati 318 



Philadelphia. Rochester 320 



Chicago, Washington. Boston 328-329 



MISCELLANEOUS: 



Fertilizer and Manure tor 1919 , 315 



A Sweet Odor in France 315 



The Effect of Soldiers' and Sailors' Civil Rights Act— 



Elton J. Buckle)/ 318 



Visitors' Register 319 



.\ lalili'uram from l.<iii(loii announces 

 Holland bulbs that Holland bulbs for this country 



sbi|)];<'(l \ia Lonfloii were forwarded 

 I'V steamer wliicli sailed from that port .several days 

 •dfio. They are due to nri-ive in Xew York witliin the 

 next week. 



'I'lie most aeti\e and eourageous elass 



Hustling amona- the horticultural people at the 



retailers present time appears to lie the retail 



flower stoic folk, ]iai'ticularly those in- 



teiested in F. T.l). ]ir()inotioii. Other sections of the 



trade are influenced more or less by existing condi- 

 tions, which divert public support or in various ways 

 make the normal prosecution of business difficult, or 

 unpiofitable. Judging from what we see and hear, we 

 look forward for a particularly lively affair at Cleve- 

 land ne.xt month on the occasion rd' the Telegraph 

 Delivery Association's meeting. There are plenty of 

 topics of importance, plenty of problems to come un- 

 der consideration at that meeting other than the mere 

 delivering of flow-er orders in remote jilaces by tele- 

 gra]ihic orders. We are glad to recognize the interest 

 being taiken and the zealous jirepafations that a^e 

 beiii.s made in advance. It should be widely noted 

 that all retail florists whether members or not mem- 

 nu'rs of the F. T. D. A. are invited to this meeting. 



The editorial from the Boston Traveler, 

 Cheering "A Sweet Odor in France." which we are 

 progress pleased to reproduce in 'his issue of HoR- 



Tic'ULTUEE is a most felicitous and in- 

 s])iiiting expression of the change of feeling which 

 has gone over the whole country in the time since Hor- 

 iiciTLTiRE made bold to voice the first word of protest 

 against the assaults upon the flower business as an 

 unnecessary and dispensable luxury, with which the 

 daily press at one time teemed, and the florist was filled 

 with alarm. The propaganda in vindication of "God's 

 xisiting cards" once started, and zealously pushed for- 

 ward by the S. A. F. and its co-workors, organized and 

 individual, has resulted in a popular awakening and 

 endorsement which the influential daily jiress is not 

 slow to reflect and encourage. The time has happily 

 come when none hut a coarse and soulless brute will 

 dale to I'aise his voice against flowers as "non-essen- 

 tials." in public, as was all too common a habit a 

 couple of years ago. The jieople have taken "second 

 thought" and Horticumurt'; is glad. 



Modification of the |.iroposed regula- 

 Importation of tions governing the importation of 

 nursery stock nursery stock, plant? and seeds into 



the United States, to take effect June 

 1st, lillli, as recently submitted by the Federal Horti- 

 cultural Board HoRTicrLTi'RE understands is now 

 likely to he made, .\cting upon the suggestion made 

 in our issue of last week, when we cilled the attention 

 of our readers to the hardshi]) and serious loss to 

 those enga,oed in horticultural industry which would 

 sui-ely follow the application of the proposed drastic 

 action, many of our readers we le;irn have already 

 made ]ii'otest against it. Those who have not yet 

 done so, should at once make theii' views known to the 

 I'Vderal Horticultural Board. Oeiiartment of Agricul- 

 ture, Washington, D. C. At the i)resent time it is 

 almost impossible to import nurseiy stock or plants 

 from Eui'ope and we see little likelihood of conditions 

 improving between now and ,Tune 1st, and while we 

 feel that most of the material now imported could and 

 should be produced here, sufficient time should be al- 

 lowed our growers after peace has been re-established 

 to enable them to obtain from Europe the stock 

 necessary to start the ])ro])a,gation here of plants which 

 are to be excluded. Recent letters from Europe bring 

 the information that on account of war conditions 

 Lii'owers there have at present little or no stock suitable 

 for export. Tn view of these conditions Horticultitre 

 maintains that sufficient time — certainly not less than 

 three veais after the restoration of |ieace — .should be 

 allowed liel'oic the ]iroposed cmbnr.ECo is enforced. 



