July 6, 1918 



HORTICULTURE 



ist trade. There is hardly a day when 

 the Promotion Bureau is not called up- 

 on to combat some misinformation or 

 misguided prejudice regarding the 

 use of flowers, and it behooves every- 

 one in the business, no matter what 

 his standing, to bolster up the work 

 of the Publicity Committees with a 

 contribution to the Publicity Cam- 

 paign Fund. 



The following additional subscrip- 

 tions are recorded: 



Anniiiilly tov Four Years— J. W. Mmss- 

 lui. un, Mi.iitflair. N. J.. $15: H. C. Neii- 

 branil. Mkhlletown. Conu. ; .$3: John Cook. 

 Baltimore. Md,, .1:6: Chas. H. Plumb, De- 

 troit. Mich.. $50; Art Floral Co.. Detroit. 

 Mieh.. S2.t; M. G. Patersou. Detroit. Mich.. 

 $2.5: W. B. Brown. Detroit. Mich.. $25: A. 

 H. Evans. Detroit. Mich., $25; Jos. Streit. 

 Detroit. Mich., $25: Frank Holzuagle, De- 

 troit. .Mich.. .1U50: Central Floral Co., De- 

 troit. Mich.. .$25; Geo. W. Davis. Detroit, 

 Mich.. $10: Lewis Maire. Detroit. Mich.. $lu : 

 John I-I. Klans. Detroit. Jlich., $25: Mrs 

 Gus. Koch. Detroit. Mich., .$10; Chas. 

 Kelly, Detroit, Mich,, .$.50; Beard Bros.. De- 

 troit', Mich., $25; C. J. Pult, Detroit, Mich.. 

 $5; Albert Hilliker. Detroit. Mich., $10: 

 Miesel Bros.. Detroit, Mich,, $5; E. L. Nie- 

 miec. Detroit. Mich.. .$10; Watson Floral 

 Co., Detroit. Mich.. .$5: Century Cut Flower 

 Co., Detroit, Mich., .$30; Indian Village 

 Greenhouses. Detroit. Mich., $25; Wm. 

 Koethke Floral Co., Saginaw. Mich,, $25; 

 Grohmau The Florist, Saginaw, Mich., $25; 

 Chas. Frueh & Sons, Saginaw, Mich., $25. 



Annually for One Year — J. B. Goetz 

 Sons. Saginaw. Mich., $25. 



Total. $31)6.00. Previously reported from 

 all sources, $35,934.75. Grand total, $.36,- 



sso.ra. 



JOHN YOUNG, Secretary. 

 1170 Broadway New York. 

 June 20. lOLS. 



OPTIMISM AND SKEPTICISM 



When we launched our Publicity 

 Campaign we heard more or less about 

 whether this was the opportune time 

 for a campaign and whether we hadn't 

 better wait for a normal time, etc. 



Well, here we are a little over a 

 year in the war and have not heard 

 anything derogatory during the period 

 we have had our Publicity movement. 



I have noted in many national cam- 

 paign movements throughout the 

 country where the Government War 

 Office has interrupted their policy as 

 outlined to the extent of a great deal 

 of the work being curtailed in regard 

 to furtherance of their sales because 

 it would have been detrimental to the 

 Government needs. 



How- has our Campaign worked out? 

 Editorially, we have had compliment 

 after compliment heaped on us by edi- 

 tors who have said that our flowers 

 were more beneficial during the war 

 times than any other period and just 

 as necessary to the average mortal as 

 anything under the sun. Shall we 

 stand by and permit this branch of 

 industry to go to seed for want of en- 

 thusiasm and courage, and of course, 

 contributions, so essential to carry on 

 and do our share, so as to be able to 

 do our duty in other war-work activi- 

 ties in which so many of our florist- 

 brethren are so nobly interested. We 

 a,r6 still pegging away for our .$.50,000 



Part of the Pkoxt Show at Boston 



to help culminate our first campaign, 

 a'.id the florists of this great country 

 of ours are not going to let it lag. 



■'CARRY ON" is the motto of the 

 Publicity Campaign Committee. Do 

 your best. Is all we ask. 

 Yours very truly, 



Henry Penx. 

 Chairman, National Publicity Cam- 

 paign. 



MASSACHUSETTS AGRICULTURAL 

 COLLEGE 



Of course every business is hard hit 

 by the war, but the inroads In the 

 colleges are probably worse than 

 anywhere because In the colleges 

 are so many young men suitable 

 for various kinds of military service 

 and other government work. Even the 

 members of the teaching and experi- 

 mental staff are made up largely of 

 young men, a large number of whom 

 have had military training. These 

 facts are illustrated by the changes 

 made during the year in the horticul- 

 tural staff at Massachusetts Agricul- 

 tural College. There are now eight 

 members enlisted and under orders. 

 Professor P. A. Waugh, head of the 

 division, is a captain in the Sanitary 

 Corps, Division of Physical Recon- 

 struction; Professor F. A. C. Smith of 

 the department of landscape garden- 

 ing is a lieutenant in the Division of 

 Personnel stationed in Florida: Pro- 

 fessor A. G. Hecht, head of the depart- 

 ment of floriculture is In an officers' 

 training camp at Camp Sherman, 

 Ohio; C. E. Wildon, assistant In flor- 

 iculture, is In a training camp in Vir- 

 ginia; R. A. Van Meter of the pomo- 

 logy department is at Camp Devens, 

 Mass. : E. G. Wood of the pomology 



department enlisted early and is In 

 France; W. C. Pauley of the land- 

 scape gardening department is in an 

 officers' training camp in Ohio; Gil- 

 bert Watts, foreman in market garden- 

 ing has enlisted in the navy and ex- 

 pects to be called to the colors this 

 month. Besides these Professor W. 

 D. Clark, head of the department of 

 forestry, has been for several months 

 in Boston employed with the state 

 Fuel Administration, and Professor A. 

 D. Kilham has also been in Boston 

 with the Food Administration. Other 

 members of the staff, though not de- 

 tached, are occupied constantly in war 

 service, especially in food production 

 and conservation. Professor W. W. 

 Chenoweth, of the department of hor- 

 ticultural manufactures, in particular 

 is carrying on an Important work 

 throughout the state in the canning 

 and drying of fruits and vegetables. 



ENCOURAGE THE MIDDLEMEN. 



We would not encourage the ineflic- 

 ient, whether they were producers or 

 middlemen; but when any middleman 

 will bring the product to the consum- 

 er at less expense than it will cost 

 either the consumer or the producer 

 to handle it, we would encourage the 

 middleman, and would pay him 

 enough to keep him at work, and 

 would pay him highly so as to encour- 

 age more middlemen to reduce the ex- 

 pense of distribution still more. 



Middlemen are not geese, but they 

 lay the golden eggs of reduced costs. 

 If we kill them or discourage them It 

 will cost the producer and consumer 

 much more to get together than we 

 would otherwise pay the middleman. 

 — Kassandra. 



