366 



HORTICULTURE 



October 12. 1918 



the questionnaire I had absolutely no 

 idea of starting a guessing contest but 

 evidently the large number of our 

 members thought that this is what I 

 meant. But let me tell you. you 

 showed me more plainly than ever that 

 80 per cent, of our retail florists are 

 still running their shops on the "Guess- 

 work System" and it is small wonder 

 that a good many don't even know 

 whether a certain bill is paid or not. 

 Remember that in all respects we have 

 long out-guessed you and we will soon- 

 er or later get you to work or fight- at 

 least for your own business. The F. T. 

 D. is doing its best to make your busi- 

 ness better, increase your sales of flow- 

 ers and you will not even give us a 

 helping hand. 



The sending out of our questionnaire 

 has also helped the Publicity Fund. 

 Several of our members have sent in 

 their checks which were immediately 

 sent on to Mr. Young. But what is 

 still better, most of the members who 

 have not paid anything towards the 

 Publicity Fund have promised to do 

 so as soon as possible. 



The Committee on the S. A. F. Pub- 

 licity, I would like to advise to show 

 more consideration to our Canadian F. 

 T. D. members who have come forward 

 with liberal subscriptions. Why not 

 spread our National Campaign money 

 also over in Canada. 



We must also remember in all ad- 

 vertising features to be sure and "Say 

 it with Flowers" in the U. S. and 

 Canada. I notice in a great many 

 writeups in the trade papers Canada is 

 left out. This must be overcome and 

 our Canadian F. T. D. members must 

 be shown consideration. Total sales 

 of flowers in the Dominion of Canada 

 today are larger than in England, Scot- 

 land, Wales and Ireland. Total sales 

 in the United States and Canada are 

 larger than in all Europe. 



Our profession has forged itself 

 away ahead of Europe. Our trade 

 papers are of much greater instructive 

 and constructive value than any trade 

 papers of other countries. 



Twenty-flve per cent discount propo- 

 sition should not be tolerated, and any- 

 one receiving such orders or giving 

 such orders or even letters in regard 

 to it, should immediately and directly 

 criticise such proposals. One retailer, 

 not an F. T. D. member, started this 

 25 per cent. The following week an- 

 other from the same town followed 

 suit. I am glad to state that our en- 

 tire F. T. D. membership stands solid 

 against such business methods and has 

 condemned it bitterly. 



F. T. D. window displays and prize 

 competition are worthy of a great deal 

 of recognition and it surely gives our 

 out-of-town service a great deal of 

 publicity. 



Rotary florists. Kiwanis, and other 

 business men's clubs are great fields 

 for our out-of-town service. 



How can we overcome the great 

 many kicks about sending small orders 

 such as $1.00, $2.00 or $3.00 to be de- 

 livered in large towns? 



The F. T. D. emblem is too much 

 advertised to change. Improve on it 

 and you will be better off. 



ST. LOUIS FLORISTS' CLUB ROLL 

 OF HONOR. 



President August H. Hummert of 

 the St. Louis Florist Club has pre- 

 sented it with a service flag containing 

 fifty-seven stars representing those 

 who have been associated with the 

 florists trade and who 4iave joined the 

 colors from that city. 



.\lf xander, F. 

 Bour<iet. Andre 

 Heueke, Wilfert 

 Bone, Wm. 

 Bova, Anton 

 Berger, Wm. 

 Edwards. W. J., Jr. 

 Ellis. W. J., Jr. 

 FuIIf^raf. Chag. 

 Fauder, Peter 

 Foster, F. J,, Jr. 

 Foster, Raymond 

 Giebel, Carl 

 Gro.ssart, Fred 

 Heil, Paul 

 Henke, Walter 

 Hammer, Rolla 

 Horst, L. J. 

 Kliiiser, Otto 

 Keuhner, A. 

 Kern, Ed. 

 Kobl, P. A. 

 .Stratmann, Leo 

 Schoer. Alfred 

 Luft, George 

 Berger, Wm. 

 Rutterfleld. A. J. 

 Hermle, Alb. 

 Pautlor, Steve 



Pautler, Ua.v 

 Knoll. John 

 Knoll, Herman 

 Lltzinger, Wm. 

 Morhann, Fred 

 Monteith, James 

 Meier, Carroll 

 Pedlow, Geo. 

 Ruskln. Wm. 

 Scblechter. IIarr\ 

 Steidel. Jobn. Jr.' 

 Steidel, AdolpU 

 Steidel, Chas. 

 Sanders, Edgar 

 .Stroetintz, Joe 

 Tubliesing, Riiban 

 Tubbesing, Cbas. 

 Ude, Paul 

 Ude. Martin 

 Willis, Leo 

 Young, Ra.vmond 

 Stuertz, Walter 

 Tucker, Cliffor.l 

 Gross, Cbas. 

 .Tal)lonsky. A. 

 Wors, Cbas. W. 

 Wor.s, Arthur H. 

 Wors, Joseph 



BOSTON GARDENERS' CONFER- 

 ENCE POSTPONED 

 Owing to the epidemic of Spanish 

 influenza, prevailing in Massachusetts, 

 which is prohibiting the holding of 

 public meetings, it has been found nec- 

 essary to postpone the New England 

 gardeners' conference which was to 

 have been held in the city of Boston 

 on the 18th of this month under the 

 auspices of the Boston members of 

 the National Association of Gardeners. 

 Another date will be arranged for the 



meeting as soon as the restrictions 

 are raised and it is hoped that the 

 conference may be called for early 

 in November. 



M. C. Ebel, Secv. 



HORTICULTURAL SOCIETY OF 



NEW YORK. 



Fall Flower Show 



The Annual Fall Exhibition of this 

 society will be held November 7 to 10, 

 both inclusive, at the American Mus- 

 eum of Natural History. Prizes are 

 offered for chrysanthemums, roses, 

 carnations, stove and greenhouse foli- 

 age and flowering plants, orchids, veg- 

 etables and fruit. 



Vegetables and fruits have been in- 

 cluded in the premium-list, and at- 

 tractive prizes are offered for exhibits 

 of both. It is desired to make these 

 a feature of the show, to help and 

 show our interest in the war garden 

 movement. All growers of vegetables 

 and fruits are therefore urged to ex- 

 hibit. 



For the largest and best collection 

 of vegetables, arranged for effect, a 

 first prize of $50 is offered, and a sec- 

 ond prize of $35; tliis class is open 

 to all. For a collection of twelve veg- 

 etables, arranged for effect, a prize 

 of $25 is offered for the best exhibit, 

 and $15 for the second; this is re- 

 stricted to non-commercial growers. 



The largest and best collection of 

 outdoor grown fruits will receive a 

 prize of $15, and the second best one 

 of $10. For the best two bunches of 

 black grapes $10 is offered for the 

 flrst, and $5 for the second. Like 

 prizes are also offered for two bunches 

 of white grapes. For two melons 

 prizes of $5 and $3 are offered. The 

 above fruit prizes are restricted to 

 non-commercial growers. 



Recognizing the importance of can- 

 ning in the economy of the countrj'. 

 prizes, for non-commercial growers 

 only, are offered for both vegetables 

 and fruits preserved in glass jars. For 

 vegetables the prizes are: First, $15; 

 second, $10. For fruits the following 

 prizes are offered: First $15; second 

 $10. 



It is desirable to give the vegetables 

 and fruits features as wide publicity 

 as possible, so as to bring together a 

 large exhibit, thus making competition 

 keen. 



The Horticultural Society of New 

 York offers its Silver Cup, valued at 

 $100, for the best collection of Bush 

 Chrysanthemum Plants. 



