October 19, 1918 



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Window Displays. 



The movement that was started 

 some time ago to stimulate window 

 displays and recognize abilit\ in this 

 direction has been given anmlier for- 

 ward step at this convention. Prizes 

 have been offered by Sam Seligman 

 and Kennicott Bros., of Chi<ai;o. and 

 Charles H. Grakelow, of Philadelphia. 

 Any florist who will carefully study 

 the florists' window displays in this 

 city will no doubt get ideas, which 

 when taken home and put into effect, 

 win bring him more than his trip cost 

 to Cleveland. 



Associate Membership. 

 Secretary Pochelon has heretofore 

 brought up the question of making 

 some provision in our constitution for 

 associate memberships. There are few 

 associations of any importance in any 

 line of industry that have n(Jt found 

 it expedient to receive associate mem- 

 bers. No doubt this question will be 

 favorably considered by this conven- 

 tion, but it remains to be determined 

 the condition on which such associate 

 membership will be received. In con- 

 nection with this is the kindred mat- 

 ter of foreign membership. Perhaps 

 at this time, while the war is in prog- 

 ress, there may be some difficulty in 

 adjusting this matter, but it should 

 not be allowed to sleep as its import- 

 ance is manifest to all. 



Relations with the S. A. F. & O. H. 



The fundamental aims of the P. T. 

 D. and the parent organization, the 

 S. A. F., are the same. Unquestionably 

 the two organizations can mutually 

 assist and forward each other's pur- 

 poses and objects. This is forcibly 

 illustrated thus far in the Publicity 

 Campaign. 



Finance. 

 The financial condition of this asso- 

 ciation, as shown by the reports of 

 the secretary and treasurer, are highly 

 satisfactory, but no association can 

 afford to neglect the future, and your 

 president would recommend that steps 

 be taken at the earliest possible date 

 toward the establishment of a perma- 

 nent fund. This will give the associa- 

 tion better standing and is in all re- 

 spects highly favorable. 



Membership Present and Prospective. 



The condition of the membership 

 will be reported in detail by Secretary 

 Pochelon and I need not refer to same, 

 except to say that our membership has 

 been growing steadily. During the 

 past six years it has increased to more 

 than ten times the initial enrollment 

 of 57. Members should lose no oppor- 

 tunity to interest and bring in new 

 members. In union there is strength, 

 and the more we increase our member- 

 ship the greater will be our usefulness 

 to the public and the greater the re 

 wards we may expect to derive. 



Cost Finding and Overhead. 

 In the great campaign that has been 

 going on in this country, notably in 

 the last five years, looking toward 

 greater efficiency in all lines, investi- 

 gations into costs and overhead have 

 been playing a considerably greater 

 and greater part. This is a matter 

 which we cannot afford to ignore, and 

 too much credit cannot be given to 



the work of those far-seeing members 

 who have been interesting themselves 

 to bring this matter properly before 

 you. Your president predicts that the 

 work of this convention will see an- 

 other forward step taken in this mat- 

 ter, with corresponding benefit to our 

 entire membership. 



Business Conservation. 



Conservation is a term that has been 

 used so often during the present war 

 that we sometimes pass it over too 

 lightly and fail to appreciate its full 

 meaning and its vital importance. The 

 fast crowding events of the last three 

 years have only served to more 

 strongly emphasize the necessity of 

 conserving in all lines. We under 

 stand the conservation of coal and of 

 fuel generally. We realize the neces 

 ity for conservation of food and of all 

 of our natural resources, but it is just 

 as necessary to conserve manpower 

 and capital and to stop waste wbere- 

 ever it may be found. 



It has been well said that the cost 

 of merchandise and overhead and op- 



Philip Breitmeter 

 Re-plected Vice-President of F. T. D. 



erating expenses have gone up and 

 will increase still further. In order 

 to maintain normal profits, it is ob- 

 vious that it is necessary to cut down 

 expenses as far as possible, stop losses, 

 avoid lost motion, eliminate waste and 

 work faster. No store can hold on to 

 the old, wornout methods and yet op- 

 erate at the speed that is required by 

 present day conditions. The war has 

 called thousands of trained workers 

 out of stores; the new employees are 

 untrained. One of the most difficult 

 problems that the florist of today has 

 to meet is how to carry on business 

 more efficiently than ever before, yet 

 w'ith less help, and at the same time 

 avoid all waste. The florist owes it to 

 himself, as well as to his country, to 

 make certain that neither his time, his 

 goods nor his money are wasted. If 

 he is to actively co-operate with our 

 government in this crisis, and at the 

 same time benefit himself, he must 

 conserve labor, eliminate waste and 

 speed up his business. He can only 

 achieve this through evolving a more 



FIELD (iKOWN 



VIOI-E-r F>I-A.IM- 



100 1000 



I'liiK-.'ss of Wales $7.50 $(M5.00 



l,iulv Cainphell 7.50 65.00 



Mario Louise. :! in. pots 6.00 .'J.'j.OO 



^. KJ. I_ I O O I "T 



Wliolesale I'laiitsmaa 

 :i'i5 Kulletin Builfline I'hiladelphia, I'a. 



OHARLES H. TOTTY 



CHRYSANTHEMUMS 

 IVIA,^ISOIM, IM. J. 



BOBBINK ft ATKINS 



NURSERYMEN, FLORISTS, PLANTERS 



RUTHERFORD. NEW JERSEY 



We are subscribers to the Nurserymen's 

 Fund for Market Development, also "Say 

 It With Flowers" Publicity Campaign. 



NURSERY STOCK 



Fruit and Ornamental Trees, Shrubs, 



Small Fruits, Clematis, Fvergrreens 



and Roses. 



Write for Triiile List 



W. & T. SMITH COMPANY, Geaiva, N. Y. 



We are subscribers to the Nurserymen's 

 Fund for Market Development 



HOLLAND NLRSERIES 



BEST HABDT BHODODKNDBONB, 

 AZALEAS, CONIFBB8, CLAMATIS, 

 H. P. ROSES, SHBI7BB ASJt HKB- 

 BACEOU8 PLAKTB. 



P. OUWERKEItK, 



IIS Jini SIrett WcihiKkio Kilfkls 

 P. Me I Hitttin. *. J. 



CHRYSANTHEMUM 

 SPECIALISTS 



ELMER D. SMITH & CO. 



ADBIAN, MICH. 



Bench grown stock ready for six and etcbt 



inch pots — price 35c. and 50c. — rarletles 



BOSTONS, BOOSEVB1.T8, WHITMANU 



and TEDDT, JB. 



H. H. BARROWS. Whitman, Mass. 



efficient system than he has hereto- 

 fore used. 



Aims and Objects of the Association. 



A writer in one of our prominent 

 trade papers recently had this to say 

 of the Florists' Telegraph Delivery As- 

 sociation: "It stands for the closer 

 union of retail florists for mutual 

 help, a standardized method of book- 

 keeping and accounting, a better sys- 

 tem of credits, enlarged sales channels, 

 the exchange of the I}€st thought; on 

 floral matters; in short, it means the 

 breaking down of cut-throat competi- 

 tion and the substitution of genuine 

 cooperation, to the end that the flor- 

 ists' business everywhere shall de- 

 velop more normally, healthfully and 

 broadly." 



That portion of humanity which has 



