July 13, 1918 



HORTICULTURE 



SOCIETY OF AMERICAN FLORISTS 



AND 



ORNAMENTAL HORTICULTURISTS 



THE ST. LOUIS CONVENTION 

 AUG. 20, 21 and 22 



The prospects for a successful Con- 

 vention are cheering indeed. In these 

 days of concentrated energy along 

 lines pertaining to the despatch of 

 armies and their provisions and equip- 

 ment, we are apt to overlook or be- 

 little the importance of matters con- 

 cerning civil industries. It is pleasing 

 to note that many of those connected 

 directly or indirectly with the florist 

 trade have no misgivings regarding 

 the stability of business in their re- 

 spective lines, and are prepared to 

 take advantage of the Trade Exhibi- 

 tion in St. Louis to increase or renew 

 their relations with the trade visitors 

 at the Convention. 



Among the earliest to seek reserva- 

 tions at our annual exhibition were 

 the following: 



Henry A. Dreer, Inc., Philadelpbia. Pa. 

 Burlington Willow Ware Shops, Bur- 

 lington, la. 

 Joseph Heacock Co., Wyncote, Pa. 

 Chicago Carton Co., Chicago, 111. 

 S. S. Pennock Co., Philadelphia, Pa. 

 A. L. Randall Co., Chicago, 111. 



As far as the Trade Exhibition is 

 concerned, the plan prepared for the 

 postponed National Flower Show in 

 St. Louis last spring, which provided 

 for trade exhibits on customary lines, 

 is still in force, that is, the lower 

 floor of Moolah Temple, where the 

 Convention is to be held, will house 

 the Trade Exhibition, and the layout 

 is unchanged. Copies of this plan 

 were widely circulated, and any who 

 contemplate making exhibits may con- 

 sider these plans as being in full force. 

 In cases where the plans have been 

 mislaid, prompt application to the Sec- 

 retary for duplicates should be made. 

 The rate of space is 40c. per square 

 foot, and the locations available are 

 all good. Applications for space 

 should be sent to the Secretary's office 

 as early as possible, for the Conven- 

 tion is little more than five weeks dis- 

 tant, and arrangements for it are be- 

 coming very active. 



A record attendance is expected at 

 the Convention, due to the fact that 

 the proceedings will be of more than 

 ordinary interest to florists. A fea- 

 ture of the program will be an address 

 by a representative of the United 

 States Fuel Administration who will 

 speak with authority and, undoubted- 

 ly, settle many questions which are at 



present rather disturbing in the mind 

 of many florists. 



THE PUBLICITY CAMPAIGN 

 The secretary last week visited Chi- 

 cago, Milwaukee, Minneapolis, and 

 nearby points, where he found the 

 florists greatly interested in the Pub- 

 licity Campaign. He feels deeply ob- 

 ligated to the many members of the 

 trade who in various ways helped to 

 make his work effective. 



The Publicity Ftind is growing, but, 

 sad to say, slowly. There is a consid- 

 erable number of florists who have not 

 given the publicity movement their 

 thought and aid. All doubt as to the 

 great value of the campaign to the en- 

 tire trade is removed. The movement 

 is an admitted success, but what has 

 been attained can only be made of a 

 permanent character by the continua- 

 tion of good work. 



At the start the Committees did not 

 think it would be difficult to raise the 

 required 150,000 for a year's work. 

 We are still, while halfway through 

 the year, far short of the goal — and 

 this with, approximately, 20,000 or 

 more florists who are getting the ben- 

 efit of the work accomplished. Just 

 think of it. Don't get the idea into 

 your head, Mr. Nonsubscriber, that 

 there are plenty of well-disposed flor- 

 ists to complete this fund without 

 your assistance. Did everyone look 

 at the movement this way there would 

 be no fund, no publicity, and ultimate- 

 ly no business. And do not think for 

 one moment that our publicity begins 

 and ends with the advertisements in 

 the magazines. Were we required to 

 pay cash for all the publicity we are 

 getting, at its worth, a million dollar 

 fund would not be too large. So why 

 hold back that contribution? The 

 work done is for your benefit, in your 

 interest, and to your advantage, no 

 matter where you are located, whether 

 you are in a large or small way of 

 business, a grower or a retailer. Help 

 the fund, and charge the contribution 

 to your overhead expense, where it be- 

 longs on your books — but in reality it 

 is an investment, and one that pays 

 handsomely. Reach for your check 

 book now, this minute, get the matter 

 off" your mind, and become conscious 

 of the fact that you have done your 



duty, both to yourself and the trade. 



There is still on hand a good supply 

 of stickers for use on envelopes, box- 

 es, packages and the like, miniature 

 reproductions of our slogan sign, "Say 

 it with Flowers". There are three 

 sizes. 2 in., 4 in., and 6 in. long, all 

 in the original colors. There are also 

 a number of sets of lantern slides for 

 use in moving picture houses. There 

 are four slides to the set, each hand- 

 somely colored, designed to cover com- 

 pletely any screen on which they are 

 projected; these slides are supplied 

 at $2.00 per set, and make cheap but 

 very effective advertising. 



John Young, Secy. 

 1170 Broadway, New York, 



July 6, 1918. 



"PUT IT THROUGH." 

 Keynote of War Labor Conference. 



At a meeting just held at Washing- 

 ton it was one of the vital points for 

 the success of the war. We hear a 

 great deal of talk lately throughout 

 the country on the scarcity of labor 

 for greenhouses. Well, it strikes me 

 that one of the first necessities of 

 the American citizen who has his 

 country's interests at heart is to do 

 his part so as to release men for the 

 government's needs. 



Just for a moment consider that 

 Uncle Sam needed you and beckoned 

 you to come. Would you hesitate? 

 No. You would go gladly to do your 

 all. Why not look at the labor and 

 coal problem in the same manner? 



Now then, here's where we get off. 

 The government expects you to pro- 

 duce and sell all you can to help 

 pay the war taxes, by cutting down 

 expenses or by speeding up produc- 

 tions with less men, and one of the 

 most important jobs that every citi- 

 zen has on his hands is to create a 

 more profitable business so that he 

 may be privileged to pay his share 

 and feel that he lives in a country 

 that gives him the right to do this, 

 rather than live under a government 

 with a mill-stone around him. 



Now, what has all this to do with 

 Publicity? Well, before I answer I 

 want to mention that I received a fine 

 note from our good friend, Albert 

 Pochelon, F. T. D. secretary, who has 

 done so much for the Telegraph Deliv- 

 er v that one wonders how he does it, 



