November 



W18 



I!T 1 CU LT U R-tr 



4.35 



SOCIETY OF AMERICAN FLORISTS 



AlSfD 



ORNAMENTAL HORTICULTURISTS 



NATIONAL PUBLICITY CAMPAIGN. 



The far reaching effect of our pub- 

 licity campaign is becoming very 

 noticeable. Among a number of our' 

 orders — perhaps we had better call 

 them commissions, because we do not 

 in our advertisements invite them — 

 which have come into our Promotion 

 Bureau recently was one from Pales- 

 tine, sent by an officer in the Indian 

 army, now with General Allenby, 

 Egyptian bills enclosed with it, the 

 only medium of money exchange open 

 to him. directing the delivery of a 

 birthday gift of flowers in a neighbor- 

 ing city. The officer was good enough 

 to speak of our slogan in a manner 

 highly commendatory, and there is not 

 the slightest doubt that he was influ- 

 enced by it to transmit the order. 



While the Promotion Bureau cer- 

 tainly did not expect actually to be- 

 come a factor in the interchange of 

 orders, still it has relayed scores of 

 them received from persons who have 

 either misunderstood the mission of 

 our advertisements, or sought our 

 services through our being considered 

 a responsible head to the system sug- 

 gested in tliem. Of course, we are 

 pleased to be of such service. 



But what must be the business effect 

 of the "Say it with Flowers" slogan 

 throughout our own vast countryl 

 The public has talien very kindly to 

 the phrase, and it is commonly quoted. 



It should be the object of every 

 florist to lend assistance in our efforts 

 to plant this slogan still deeper in the 

 public mind. It should be displayed 

 in every flower store window, where 

 its message can be made continuous. 

 There is nothing better than the beau- 

 tiful glass signs we provide for this 

 purpose — glass mounted on brass, the 

 slogan in gold on light blue ground, 

 the background dark green, delivered 

 anywhere at $2.00 each, the average 

 cost. Every florist in the land should 

 have one of these signs on display, it 

 would pay for itself in a few hours, 

 help the florist, and help in the pub- 

 licity work. 



Now, a word to those who have not 

 subscribed to the Publicity Fund. You 

 will notice from the statement con- 

 cluding this letter that we are still 



short of our object, the attainment of a 

 fund approximating $50,000 a year for 

 four years. Our committees tor this 

 reason are not able to go as far in their 

 work as they believe they should. The 

 success, of the campaign so far is be- 

 yond question, but the campaign stimu- 

 lant should not be administered in ho- 

 maeopathic doses; they work too slow. 

 The greater the concentration of effort, 

 the more noticeable the results. The 

 committees would like to close the year 

 with the concentration they planned, 

 but are dependent upon the florists 

 who have not yet provided stimulant 

 to furnish the amount required- -many 

 hundreds of their brother florists have 

 nobly done their share and are satis- 

 fied that their contributions have 

 proved to be good investments. If 

 your hearts are in your business, you 

 surely will want to subscribe to this 

 fund. Send in to the Secretary your 

 cheques for whatever you feel you can 

 give; or, if you prefer, ask for our 

 regular printed forms and other par- 

 ticulars, and they will be promptly 

 sent to you. 



The following additional subscrip- 

 tions are recorded: 



Annually for Four Years — Fred M. Biick- 

 meier. Cincinnati. O.. $5: Frank A. Sch- 

 neider. Cincinnati. O., $2; J. C. Ruten- 

 .schroer, Cincinnati. O., L' : Edward A. For- 

 ter. Cincinnati. O., $5; William Schumann, 

 Newport. Ky., $.5; R. Witterstaetter, Cin- 

 cinnati. O.. $5; Schumann & Wahles. New- 

 liort. Kv.. ?5: Philip T. I'opp. Covington. 

 K.V.. *.-i; \V. & L. Pfeiffer. Ft. Thoma.s. Ky.. 

 ."^-'i : .hthn Sunilennau. Cincinnati, O.. $5: 

 Kdw.-ird Scliumann & Sons. Cincinnati. O.. 

 no: .1. Fred P.alter. Mussop. Conn., $2; R. 

 T. Coolvinjrhaui. Ellenville, N. Y.. $5: Ar- 

 tliur Langlians. Wlieeling. W. Va.. $25; 

 .Tolin C. Gracev. Philadelphia, Pa., $10; 

 I'ranli ,T. Clark. Trenton. X. J.. $25. 



For One Year — A. .T. Horning. Cincinnati, 

 O., .f": Mr.'i. C. Witterstaetter. Cincinnati. 

 ().. $.'i; Sam Kulin. Cincinnati, C. $5: E. W. 

 Rutenschorer. Cincinnati. O.. $5; Mrs. J. 

 Murpliv. Cincinnati O., .$1; R. H. Freis, Ft. 

 Tliomas. Ivy.. $10: Sidney W. Murphy. Cin- 

 cinnati, n.. $2; Henrv F. Koester. Cincin- 

 nati. ().. $r>; KnrtschV Bros.. St. Bernard. 

 O.. $2. 



Total. SI.")!!. 00. Previously reported from 

 all cources. $-14,(!0tt.75. Grand total. 

 $-l4.7«.S.T.'i. 



John Young, Secy. 



1170 Broadway. 



Oct. 26, 1918. 



Now and then some members criti- 

 cise or compliment the efforts given 

 which is always appreciated by the 

 chairman of the respective committees, 

 who, by the way, would welcome more 

 of both kinds, be it complimentary or 

 otherwise. As the committees are at 

 all times trying to reflect the kind of 

 publicity that would do the most good, 

 suggestions are at all times most wel- 

 come. 



Now, to those who cannot help in 

 this direction, may we not expect the 

 financial interest in our campaign, so 

 necessary to carry on for 1919, which 

 soon will be in operation, for without 

 the financial needs your committees 

 cannot properly plan for the ensuing 

 year. 



The general layout of the new years 

 work will soon be ready for action and 

 the members who so generously gave 

 will surely feel that they have started 

 a movement that will have added re- 

 sults as time rolls on. Let every man 

 in our business give his full limit and 

 profit by the investment by keeping 

 interested in all its workings. 



Give, and you will receive full meas- 

 ure in return so that your work and 

 our work will merit its own. 



Henry Penn, Chairman, 

 National Publicity Campaign. 



YOUR WORK AND OUR WORK. 



The members of the Publicity and 

 Finance Committees have given gener- 

 ously of their time towards the up- 

 building of our Publicity Campaign 

 with the sole aim of trying to get 

 maximum results for all branches of 

 the business. 



SOME SIGNIFICANT ADVERTISE- 

 MENTS. 



If it were not for its pathetic side 

 from a non-combatant standpoint, the 

 following want ads., clipped from a 

 Trieste newspaper, would sound 

 amusing; but they tell a sad story 

 that will not down: — 



"Iron bed, pair of black trousers, 

 and coat offered in exchange for food- 

 stuffs." 



"New novels, large collection, In 

 exchange for five pounds of food." 



•Finest stockings, lady's colored, 

 in exchange for sugar or fats." 



"Linen sheet wanted to make into 

 a dress, for cash or maize meal." 



"Yellow canary in exchange for a 

 rabbit, ,lapanese vases for fats or 

 beans." 



"A business suit offered in ex- 

 change for one i)Ound of tat." 



The appropriate answer from Amer- 

 ica is redoubled effort to make the 

 preponderance of food among the 

 Allies become greater and greater as 

 that of the enemy wanes. 



