July 27, 1918 



HOETICULTURE 



SOCIETY OF AMERICAN FLORISTS 



AND 



ORNAMENTAL HORTICULTURISTS 



THE PUBLICITY CAMPAIGN 



The secretary reports a good recep- 

 tion by the trade in Butte, Mont. 

 Practically all of the florists there are 

 now within the membership fold of 

 the Society, and generous subscrip- 

 tions to the Fund have been made. 



In Spokane, Washington, he was 

 also cordially received and a banquet 

 given in honor of his visit. The flor- 

 ists there have organized for mutual 

 benefit and the spirit of co-operation 

 is very apparent. As a result of this 

 visit interest in our Society has been 

 greatly stimulated, and new members 

 secured. The Secretay expresses a 

 great indebtedness to State Vice-Pres- 

 ident J. W. Duncan, who is Superin- 

 tendent of Parks, for many courtesies 

 extended, and also to John F. Austen 

 and C. T. Kipp for help and assist- 

 ance cheerfully rendered. 



Our Promotion Bureau in the past 

 few days has been dealing with two 

 problems which are of interest to all 

 florists. One is an attempt made 

 through the public press to Germanize 

 our useful Cornflower and have it 

 eliminated from the list of florists' 

 flowers; the other is a movement to 

 ban the presentation of flowers to hos- 

 pital patients, because "nurses are 

 scarce, and the time required for car- 

 ing for flowers daily cannot be spared." 

 This last problem might become seri- 

 ous were it not for the fact that our 

 Bureau is sufficiently well organized 

 to check the movement at the outset. 



And yet there are hundreds of flor- 

 ists throughout the country who do 

 not see the value of our Publicity 

 Campaign and, therefore, fail to sup- 

 port it. Let one of these florists who 

 may be located in communities where 

 there are hospitals just flgure how 

 many sales he makes in a year where 

 the flowers are known to be for hospi- 

 tal presentation, and he will be sure 

 to admit that something should be 

 done to prevent the prohibition of flow- 

 ers in hospitals. He will realize the 

 little he could do individually to stem 

 the tide of adverse opinion, and. con- 

 sequently, the need of organized effort, 

 such as is presented by our Publicity 

 Campaign. This Is only an instance 

 of the work taken up, but should alone 

 be sufficient to break down that bar- 

 rier of doubt which seems to exist in 

 regard to the far reaching benefit ac- 

 cruing to the entire trade through our 

 campaign work. 



Can the trade afford to have the 

 campaign minimized, or. perhaps, aban- 

 doned, for the want of just a little 

 more support than has, so far, been 

 given? The Publicity Committees are 

 only asking for $50,000 per year. 

 Nearly four-fifths of this has been sub- 

 scribed for the current year. The re- 

 mainder is coming slowly — very slowly. 



Now, to be plain, Mr. Non-subscriber, 

 the fall season is approaching and the 

 committees want to close now for the 

 magazine publicity covering the season 

 ending at Christmas. If you are going 

 to help at all. your assistance is worth 

 more at this time than, perhaps, it 

 ever will be. Won't you send along 

 that little subscription which your 

 conscience prompts you to contribute, 

 so that the Publicity Committee may 

 report at our August Convention that 

 our goal has been reached, and we 

 can continue to spread the propaganda 

 of the flowers which means so much 

 for you, and everyone in the business? 



PAY AND YOU WILL ENJOY. 



"Keep waiting for a free pass and 

 you will never have a show." It's an 

 old saying but it portrays the attitude 

 of many men in our business who de- 

 cry everything the other fellow does 

 by holding aloof when the show-down 

 comes along by refraining to give, 

 but who would welcome the results of 

 the other's efforts, at someone else's 

 expense. 



Of course, this unconscious atti- 

 tude is changed when the proper 

 show-me spirit is proven, as the ef- 

 forts of our Secretary John Young 

 have shown in his recent travels 

 throughout the country, in which he 

 has demonstrated the possibilities of 

 our Publicity Campaign for every- 

 body's benefit connected with our in- 

 dustry. 



By encouraging the efforts now be- 

 ing made by your Publicity Commit- 

 tee you are creating new business 

 which will eventually make itself felt 

 generally. Added energy seems to be 

 the slogan in all lines to help win 

 the war, so that a little more energy 

 in the way of apropriations to our 

 campaign fund will also merit its 

 own, and when you have paid for 

 your pass you will enjoy the benefits 

 derived tenfold the expenditures. 

 Henry Pexx. 

 Chairman, Nat. Pub. Com. 



THE ST. LOUIS CONVENTION AU- 

 GUST 20, 21, AND 22 

 The ofticial program covering the 

 Convention proceedings was mailed 

 last week to every member of the So- 

 ciety. (It was published in full in 

 HoETicuLTrRE.) If any member should 

 fail to receive his copy, a request 

 made of the Secretary will bring him 

 another. At few Conventions of the 

 Society have matters of greater im- 

 portance to the trade been announced 

 for discussion, consequently the at- 

 tendance at every session in Moolah 

 Temple should be large. 



THE TRADE EXHIBITION 

 This prominent feature of the Con- 

 vention promises to be quite as inter- 

 esting as usual. A few choice loca- 

 tions are yet available, and intending 

 exhibitors should lose no time in com- 

 municating with the Secretary. The 

 facilities afforded by Moolah Temple 

 for a well-staged exhibition are splen- 

 did, allowing of plenty of light, lib- 

 eral aisle room, and wall space for 

 those who need it. 



Floor plans may be had on applica- 

 tion to the Secretary's ofilce. 



John Young, Secy. 



CHICAGO TO ST. LOUIS 



The Chicago & Eastern Illinois rail- 

 road has been chosen for the trip of 

 the Chicago Florists' Club members 

 and friends to the annual convention 

 of the Society of American Florists at 

 St. Louis, Mo., August 20-22, leaving 

 Dearborn Station, Monday, August 19, 

 at 11.30 p. m.. due St. Louis the fol- 

 lowing morning at 7.37 o'clock. The 

 rates of fare one way, including tax, 

 are: In coach, $9.41; in sleeping car 

 or parlor car, $10.97. There is no 

 party rate and no reduction for round 

 trip. Pullman fares, tax included, are 

 as follows; Lower berth, $2.20; up- 

 per berth, $1.76; drawing room, $7.70; 

 parlor car seat, $1.10. 



Regarding sleeping car accommoda- 

 tions, and all further particulars, ad- 

 dress Sam M. Childs, General Agent 

 Passenger Department, 108 West Ad- 

 ams street, Chicago. Telephone Har- 

 rison 5100. 



Parties from other points passing 

 through the city are invited to join the 

 Chicago delegation on this train. 



Michael Babkeb, 

 Chairman Transportation Committee. 



